William Dai

• Company Overview: a new public sector arts academy in the Southern California market.
• Initially assumed responsibility as a music teacher, developing lesson plans, classroom materials, and pedagogical structures that were successfully implemented into contracted districts for After School Music Academy.
• I managed class structures and put them into trial, achieving outstanding success in the first district. As a result, I secured additional contracts, and my class plans were adopted by multiple districts and are now officially sold as contracts.
• Secured original contract (Perris Unified School District 02/2023)
• Gained contracts sold (Moreno Valley Unified School District 04/2023, Orange Unified School District 08/2023 for test year; expanded to full district after excellence feedback and secured contract for at least 3 additional years 05/2024)
• Developed new sets of unique classes to be sold as contracts that can be applied to schools with proprietary needs. 4 additional schools gained OUSD 05/2024.
• Promoted to supervising position
• Focusing on quality control on company services and employee training.

Working with Aria journal to assist in developmental research crucial to the AI products of the company.

Contributions:

• Marketing research
• Drafting communication methods
• Create public brand voice
• Drafting pilot/platform set-up
• Launch with pilot clients.
• Competitor research

• As the sole marketing manager of a small pest control company I took the initiative to hire and train 3 salesman during one of the slowest selling season in the industry.
• Through the intense works of field data collecting, I developed counter strategies to competitors. I worked rigorously to perfect our own marketing methods and worked with the marketing reps to implement them.
• Gained 90+ new contracts within a short span of 1.5 months.
• Managed to either retain or recover 40+ contracts through intensive outreach and implementation strategies to forgo cancellation requests and win back lost customers.
• Effectively eliminated the customer attrition through new innovated business models.

Commissioned by a small Baptist church to grow their music department by launching a label. I had to find the best platform/business model for them to launch .

Contributions:

Filed paper works and assisted chief pastor through all process. Label set up as separate none-profit corporation under church.