William Doyle
Gulfport,FL
Summary
Business Strategy, Brand Marketing and Multi-Channel Professional with 35+ years of business strategy development, traditional, retail, direct sales and digital marketing, customer centric progressive profiling, eCommerce, multi-channel integration, ad agency, client based, and consulting brand management and marketing background. I offer best practices perspective in the following disciplines:
Strategic Business Planning / P&L / B2B / B2C / Retail / eCommerce / Direct Marketing / Omni-Channel Integration / Website Design and Usability / CRM / SEO / SEM / Affiliate Marketing / Mobile / Social Business Startup and Acquisition / Database & Market Research / Product Management / Sales Strategy.
High energy, passionate and results oriented with a proven track record of achieving high growth and cost reduction in catalog, retail and fast-paced Internet marketplace. Accomplished advocate for innovation and change, leading and motivating diverse teams with strong communication and problem-solving skills.
Overview
40
40
years of professional experience
Work History
Founder & Principal
Doyle Consulting
09.2010 - Current
- Client engagements included: National Marrow Donor Program, CMS/Prefer Network, Capella University, Duluth Trading Company, Simon Delivers, Verdantes, Inc.
Customer Service Representative
Gulfport Seafood Market
02.2024 - 07.2024
- Provide customer service for Gulfport Seafood retail fresh fish market customers.
Home TSR, Customer Service
Duluth Trading Company
10.2018 - 02.2024
- Provide Call Center customer sales and service schedule availability based on call volume forecasting
- Responded to customer calls reinforcing positive customers’ experience, placing orders, triaging issues, resolving customers’ issues directly or by warm transfer to Assist specialists for resolution.
Member Services Associate
Carefree Boat Club
04.2022 - 07.2022
- Dock staff member providing service to Carefree Boat Club members on club boat rental scheduling, preparation, fueling, check out and return check in for am and pm member reservations
- Provided minor repairs on boats.
Blue Card Warehouse Associate
Amazon AtoZ Delivery Station
01.2022 - 04.2022
- Loaded and unloaded conveyor belt, sorted, pick, pack, stored, transported and staged for delivery drivers
- Initially worked in Madison, WI AtoZ facility and subsequently transferred to Clearwater, FL facility as a Blue Card Warehouse Associate.
Sales Associate
Wyndham Destinations
09.2017 - 09.2018
- Conducted customer and prospect presentations, reviewed membership options resulting in vacation package sales for Wyndham Destinations resort network
- Exceeded sales goals during growth stage.
VOM FASS Naples
03.2014 - 08.2017
- Started family owned VOM FASS franchise retail business in Naples Florida
- Built out store and operated business for 3 years before closing the business in March 2017 and dissolving the company.
Director, General Manager
The Sportsman’s Guide
11.2012 - 09.2014
- Led long term strategic development; managed day-to-day tactical execution and financial performance of Work Wear $65 million specialty brand division
- Provided leadership, prioritized and directed operations with cross functional teams to drive progressive development in e-commerce site, merchandising strategy, promotional marketing, online marketing, brand awareness and growth.
Director, eCommerce
Creative Memories
01.2011 - 11.2012
- Managed and developed eCommerce department responsible for business P/L, strategic plan, corporate initiative to integrate disparate consumer and wholesale websites onto a consolidated ecommerce platform
- Subject matter expert developing best standards website functionality and merchandising.
Director, Brand Marketing, Sales & eCommerce
Core Products International, Inc.
04.2005 - 09.2010
- Managed internal Sales & Marketing, Web Design departments and external agencies
- Responsible for business P/L, strategic plan, Catalogs, trade collateral, product packaging design, advertising, event booth design/signage and websites for company’s health care products marketing communications.
General Manager, eCommerce Division
Fingerhut Cos. Inc./Federated Direct
12.1998 - 12.2000
- Developed strategic business plans with overall operating P/L management responsibility on planned net sales of $165 million for 2000 for Ecommerce Division
- Identified and directed strategic initiatives, directed design and development of company's B2C and B2B websites and directed all marketing communication activities.
Manager, Internet Strategic Program Development-Internet Business Unit
Lands' End Inc.
07.1992 - 12.1998
- Established and managed in-house Internet team and directed external design vendors
- Responsible for business plan, marketing strategy, management reporting and P/L of online business.
VP, Associate Media Director
Young & Rubicam Inc.
08.1986 - 07.1992
- Responsible for media strategy development and implementation of all media plan recommendations on Chevron USA retail gasoline, 1st Nationwide Bank, Idaho Potato Board, ConAgra, Sunsweet, PPG Olympic Stain and Pittsburgh Paints, John Bruener Furniture Company and CompuAdd accounts.
Media Planner
Campbell Mithun Advertising
09.1984 - 08.1986
- Responsible for media planning and implementation on General Mills Big G and Golden Valley, 3M Commercial Chemicals DIY Hardware, Tombstone Pizza, Norwest Bank, Share HMO, and Cargill Salts.
Education
Bachelor of Arts - Journalism - Advertising
University of Wisconsin
Madison, WISkills
- ECommerce/Content Management: Dynamic Page System, Vignette, Broadvision, Front Page, eClarity, Microsoft Dynamics RMS, Magento, Drupal, WordPress, Sharepoint, Facebook
- EMarketing: SEO, SEM, CSE, Google Adwords, Amazon Store, Commission Junction, Affiliate Marketing, Social, Mobile, Adfusion, Web PR Syndication
- Analysis/Reporting: Google Analytics, Omniture, Urchin, Webtrends, Keynote, Alert Site, ACCPAC/eCRM
- Email Platforms: Knowledge Marketing, Constant Contact, Bronto, Yesmail, Strongmail, MyEmma
- Desktop: MS Office Suite, Adobe Creative Suite 4, eCRM, Azure
- Team Leadership
- Marketing
- Strategic Thinking
- Entrepreneurial and Innovative
- Organizational Structuring
- Strategic Planning
- Customer Acquisition
- Start-Up Operations
- Customer Focus
Timeline
Customer Service Representative
Gulfport Seafood Market
02.2024 - 07.2024
Member Services Associate
Carefree Boat Club
04.2022 - 07.2022
Blue Card Warehouse Associate
Amazon AtoZ Delivery Station
01.2022 - 04.2022
Home TSR, Customer Service
Duluth Trading Company
10.2018 - 02.2024
Sales Associate
Wyndham Destinations
09.2017 - 09.2018
VOM FASS Naples
03.2014 - 08.2017
Director, General Manager
The Sportsman’s Guide
11.2012 - 09.2014
Director, eCommerce
Creative Memories
01.2011 - 11.2012
Founder & Principal
Doyle Consulting
09.2010 - Current
Director, Brand Marketing, Sales & eCommerce
Core Products International, Inc.
04.2005 - 09.2010
General Manager, eCommerce Division
Fingerhut Cos. Inc./Federated Direct
12.1998 - 12.2000
Manager, Internet Strategic Program Development-Internet Business Unit
Lands' End Inc.
07.1992 - 12.1998
VP, Associate Media Director
Young & Rubicam Inc.
08.1986 - 07.1992
Media Planner
Campbell Mithun Advertising
09.1984 - 08.1986
Bachelor of Arts - Journalism - Advertising
University of Wisconsin
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