Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

WILLIAM ELDER

Senior Product Designer

Summary

Collaborative Product Designer with expertise in determining functionality and enhancements. Knowledgeable in creating production-ready designs. Offering a successful career history comprising more than 10 years.

Overview

19
19
years of professional experience
4
4
years of post-secondary education

Work History

Senior Product Designer

Quorum Analytics
Washington, DC
11.2021 - Current
  • Brainstormed with peers and other members of design team to determine enhancements and product features.
  • Suggested enhancements to product design that would improve user experience.


SENIOR UI/UX ENGINEER

Roll
01.2018 - Current
  • Currently supporting three Cross-Functional Teams where I am responsible for ideation, research, visual design and iterations on projects that interact with the consumer
  • Created and owned KPIs that fully supported the company’s rallying cry of increasing account creations for the quarter
  • Resulting in a 50% increase of organic signups through the compendium
  • Led an effort to create and maintain a design system that influenced all Roll20 products (web app, mobile app and social media)
  • This decreased the amount of time developers needed to go from design to code by utilizing remade UI components and elements.

UI/UX CREATIVE DIRECTOR

01.2016 - 01.2018
  • Supervised production of projects for both internal and external clients and be the go-to for any questions on all Creative Design/Development/Timeline issues from the Support and Sales teams
  • Collaborate with various departments to design marketing assets such as branding, infographics, communications, presentations, motion, video, environmental, print and digital
  • Teams with project managers to create a production budget and ensure the content is delivered within budget and to clients’ expectations
  • Organize and manage the workflow of the department to ensure day-to-day tactical items are executed on, and strategic high impact work is developed
  • Assist with digital asset management process and partner with the Asset Management team, to ensure assets are reviewed, stored, and securely managed
  • Work with team to provide job assignment/scope and workload balancing to ensure that the project objectives, budgets, and timelines can be met
  • Presented ideas to stakeholders iterating from rough concepts to detailed prototypes to final visual designs
  • Assume overall User Interface design & development of Web applications/ Web Apps, incorporating usability; comprehensive workflow, applying standards, using various tools to create graphical interfaces for web-based; rich client; and thick client applications.

UI/UX SENIOR DESIGNER

01.2013 - 01.2016
  • Redesigned the entire front-end of the company’s nine-year-old website making a more responsive website platform increased with the lead generation of 31%
  • Collaborated with agile, multi-disciplinary teams to evaluate the feasibility of proposed features and create phased approaches to development
  • Responsible for collaborating with managers in developing and communicating industry-leading digital creative concepts while balancing strategic development with online business objectives executing them from start to finish
  • Held creative leadership role on internal branding projects as well as for some of the nation’s largest automotive groups
  • Trained and mentored junior-level designers ensuring they were up-to-date with the latest design techniques and coding practices.

GRAPHIC DESIGNER

WEB
01.2007 - 01.2013
  • Responsible for designing and developing web pages and interactive marketing materials such as banner ads, landing pages, buttons, online promotions, and other marketing materials as requested in a fast-paced environment
  • Duties included HTML and CSS hand-coding, graphic design, UI design, and coordination with other internal development teams
  • Collaborated with multiple visual design style guides and OEM franchise compliancy’s to ensure continuity of site design across all consumer touch points
  • Designed web pages, print collateral, and email marketing templates used to create a new corporate image for company re-launch
  • Redesigned and unified marketing materials and collateral that gave rise to a new product image and elevated the brand to a more elegant corporate feel
  • Helped work on an integrated brand strategy, creating visual design concepts, defining product attributes and iconography, to creating detailed visual design specifications for implementation.

BannerView.comWEB DESIGNER
01.2005 - 01.2007
  • Developed graphic images and effects to achieve design goals for a variety of websites, PPC display ads, and newsletters
  • Worked directly with the client to establish project scope, interaction guidelines, and project timelines
  • Provided competitive market analysis on the website site and proposed suggestions to the design and available functionality
  • Performed routine updates, upgrades and overall maintenance of websites
  • Ensured accuracy of website content by thoroughly editing and cross-checking
  • Designed and developed clients’ proprietary website hosting control panel - still in use to this very day.

Education

Bachelor of Science - Digital Entertainment & Game Design

ITT Technical Institute
01.2005 - 01.2007

Associate of Science - Multimedia

ITT Technical Institute
01.2003 - 01.2005

Skills

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Software

Figma

Timeline

Senior Product Designer

Quorum Analytics
11.2021 - Current

SENIOR UI/UX ENGINEER

Roll
01.2018 - Current

UI/UX CREATIVE DIRECTOR

01.2016 - 01.2018

UI/UX SENIOR DESIGNER

01.2013 - 01.2016

GRAPHIC DESIGNER

WEB
01.2007 - 01.2013

Bachelor of Science - Digital Entertainment & Game Design

ITT Technical Institute
01.2005 - 01.2007

BannerView.comWEB DESIGNER
01.2005 - 01.2007

Associate of Science - Multimedia

ITT Technical Institute
01.2003 - 01.2005

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WILLIAM ELDERSenior Product Designer