Founder
Endico Data Strategic
NYC
03.2025 - Current
- Generate hyper-targeted, high-intent custom audiences for ad campaigns, dropping CPA by an overall average of 40%, and significantly improving ROAS over broad, ineffective Meta targeting, all without increased ad spend.
- Offer an Identity Resolution Pixel which matches 30-70% of bounced website traffic to consumer profiles to be used in retargeting Media/Email campaigns, as opposed to Meta Pixel's match rate of 10-15% that is restricted due to privacy regulations, and significantly increased sales
- Lead List Enrichment matching existing Lead/Email lists with my licensed database
- Lead List Generation
- Work closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Manage social media platforms, creating engaging content and monitoring analytics to enhance online presence.
- Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends.
- Monitor and report on competitor activities and market trends to inform strategic decisions.
- Provide mentorship and training to marketing staff to develop their skills and expertise to make use of my provided data
- Recommend policy changes to improve marketing tactics and strategies.
- Develop and execute comprehensive marketing plans to increase brand awareness and generate leads.
- Analyze campaign performance data to identify opportunities for optimization and improvement.
- Generate leads through direct mailers or other outreach methods like cold calling or emails.
- Maintain an up-to-date database of customers' data.
- Leverage data analytics tools to track customer behavior and preferences for targeted marketing efforts.
- Maintain trusted partners to outsource anything that is required of a client pertaining to marketing.
- Generated over $250k in additional revenue for an ecommerce store in under 60 days, without any additional ad spend or effort from the client.
- I was able to drop the cost per lead by 50% and increase quality by using business data for a SaaS company.
- Generated over $11 million in revenue for an AI start-up in just over 30 days with $250,000 in ad spend by using B2B2C audiences.
- A $15k/day eCommerce client reduced their CPA by 50%, from $41 to $14, with my custom audience targeting.
- Generated 4 sales in 1 week for a HVAC business without ad spend.
- Reduced CPA for a high-ticket coach from $25 to just $2.80 per qualified lead.
- Increased conversion rate by 50% using B2B2C matching. The client was running $6 to $9 per click, with a 20% conversion rate average. With our data, CPC dropped to $1.03, and the conversion rate was 50%.
