William Franklin

Content Creator

Self-employeed

New Bern, NC

01.2020 - Current

Developed content strategies for social media platforms such as Facebook, Twitter, and Instagram.
Researched topics related to the brand's industry to develop original content ideas.
Edited videos using Adobe Premiere Pro and After Effects software.
Collaborated with other departments in order to ensure content was consistent with the brand's messaging.
Ensured all published content adhered to best practices in terms of SEO optimization.
Managed multiple projects while meeting tight deadlines.
Monitored analytics on a regular basis and adjusted strategy accordingly.
Gathered feedback from customers through surveys and focus groups, then incorporated into future content plans.
Sourced relevant images, graphics, audio files, video clips for use in digital content.
Compiled weekly reports outlining performance metrics for each piece of content created.
Assisted with developing promotional campaigns across multiple channels.
Edited existing copy when necessary to ensure accuracy and clarity.
Maintained an up-to-date library of all published materials.
Provided support during live events by creating real-time updates via social media outlets.
Built relationships with influencers who could help promote the brand's message online.
Curated content for social media platforms.
Planned, produced and edited video projects to maximize engagement.
Posted useful, creative and timely content on social media, blog and website.
Utilized editing and photography tools to enhance storytelling.
Proposed creative ideas to engage followers with different content types and formats.
Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
Posted original content to client website, updating pages to align with current branding strategies.
Collaborated with social media managers to define channel content needs.
Studied target audience and business offerings to devise effective call-to-action copy.
Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
Utilized well-developed social listening skills to craft valuable original content.
Developed GIFs, memes and other entertaining visual content to engage audiences and gain followers.
Used data analysis and reporting tools to identify customer insights and optimize content performance.
Created new ideas, products and story boards for new marketing campaigns.
Followed trends in industry and target genre to capitalize on emerging trends.
Provided timely information and work output to supervisors and team members.
Conducted background research to add depth to scenes, history and characters.
Presented ideas and storyboards to clients.
Planned writing project stages and outlines and organized output to improve workflow.
Wrote fiction prose, short stories, personal essays or descriptive analyses.
Collaborated with writing team to develop scripts and advertising concepts.
Obtained copyrights for completed work using established procedures.
Varied tone and verbiage in messages based on product and customer persona.