William Gaffney
Chester,NJ
Summary
Proven leader in sales management, adept at driving profitability and team development. At Trend Motors, I developed strategies that consistently met sales targets and enhanced customer satisfaction. My expertise in sales training and employee motivation fostered a high-performance culture, achieving significant growth. Skilled in price structuring and coaching, I excel in optimizing sales processes and team dynamics. I have 28 years experience in the Auto Sales Industry and consistently excelled year after year.
Overview
28
28
years of professional experience
Work History
General Sales Manager
Trend Motors
Rockaway, NJ
04.2020 - 04.2024
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Upheld company policies and implemented standards fairly.
- Developed and implemented comprehensive salesperson training program.
- Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
- Analyzed market trends to adjust sales forecasts accordingly, ensuring inventory levels met fluctuating demand patterns.
- Enhanced customer satisfaction by delivering personalized service and addressing concerns in a timely manner.
- Established lasting client partnerships by understanding their unique needs and providing tailored solutions.
- Mentored junior staff members, fostering professional growth and development within the organization''s talent pool.
- Created comprehensive monthly reports showcasing departmental achievements, challenges faced, and opportunities for growth.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Sales Manager
Paul Miller VW
Bernardsville, NJ
05.1996 - 03.2020
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Education
Associate - Criminal Justice
Kings College
Wilkes-Barre, PASkills
- Leadership and team building
- Employee Motivation
- Team Development
- Sales Development
- Price Structuring
- Profitability improvement
- Sales Leadership
- Training and coaching
- Sales Training
- Sales process optimization
- Employee Coaching
Timeline
General Sales Manager
Trend Motors
04.2020 - 04.2024
Sales Manager
Paul Miller VW
05.1996 - 03.2020
Associate - Criminal Justice
Kings College