William Gaffney
Chester,NJ
Summary
Proven leader in sales management, adept at driving profitability and team development. At Trend Motors, I developed strategies that consistently met sales targets and enhanced customer satisfaction. My expertise in sales training and employee motivation fostered a high-performance culture, achieving significant growth. Skilled in price structuring and coaching, I excel in optimizing sales processes and team dynamics. I have 28 years experience in the Auto Sales Industry and consistently excelled year after year.
Overview
28
28
years of professional experience
Work History
General Sales Manager
Trend Motors
04.2020 - 04.2024
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Upheld company policies and implemented standards fairly.
- Developed and implemented comprehensive salesperson training program.
- Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
- Analyzed market trends to adjust sales forecasts accordingly, ensuring inventory levels met fluctuating demand patterns.
- Enhanced customer satisfaction by delivering personalized service and addressing concerns in a timely manner.
- Established lasting client partnerships by understanding their unique needs and providing tailored solutions.
- Mentored junior staff members, fostering professional growth and development within the organization''s talent pool.
- Created comprehensive monthly reports showcasing departmental achievements, challenges faced, and opportunities for growth.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Sales Manager
Paul Miller VW
05.1996 - 03.2020
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Education
Associate - Criminal Justice
Kings College
Wilkes-Barre, PASkills
- Leadership and team building
- Employee Motivation
- Team Development
- Sales Development
- Price Structuring
- Profitability improvement
- Sales Leadership
- Training and coaching
- Sales Training
- Sales process optimization
- Employee Coaching
Timeline
General Sales Manager
Trend Motors
04.2020 - 04.2024
Sales Manager
Paul Miller VW
05.1996 - 03.2020
Associate - Criminal Justice
Kings College
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