William Geddes

• Photography/Video for leading magazine & book publishers, interior designers, architects, advertising agencies, retailers and real estate developers.
• Established ground up development of commercial photography, motion capture business. Services include photography, video, pre/post production, project management, digital photo retouching, and video/photo editing.
• Production services include sourcing and creative management of stylists, assistants, set building, casting, location scouting.
• Oversee all aspects of day-to-day operations including client cultivation, marketing and sales, Stock Photography submissions, freelance talent, budget & contract negotiations, infrastructure development.
• Lead highly creative production team responsible for the execution of creative briefs under unyielding deadlines and budgets.

Studio Photography & Methodology

• Enriched and expanded curriculum to reflect current industry standards
• Identified academic strengths and obstacles and developed instructional techniques to accommodate different learning styles.
• Taught foundation studio lighting techniques for portraiture, still life and fashion
• Fostered dynamic, workshop-like environment
• Mentor and advised up to 75 under-graduate photography students during tenure to complete portfolios demonstrating gained knowledge in areas of concentration.