Summary
Overview
Work History
Education
Skills
Timeline
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WILLIAM GOODWIN II

Wildwood,FL

Summary

Dynamic, enthusiastic, and energetic manager bring years of business and management skills to the powersports industry. 6 years of psychology based sales, closer, and finance trainings to be as proficient in closing deals with high percentage close ratio. Effective motivator and leader focused on increasing sales and maximizing team success. Accomplished General sales and F&I manager offering high performance leading development and implementation of superior sales strategy. Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.

Overview

25
25
years of professional experience

Work History

GENERAL SALES MANAGER/STORE MANAGER

LOVE MOTORSPORTS OF OCOEE
Ocoee, FL
04.2023 - Current
  • Analyzed business and sales targets using critical problem-solving skills.
  • Supported sales team members to drive growth and development.
  • Coordinated with other departments to ensure timely delivery of products or services to customers.
  • Updated and maintained dealership website and social media accounts.
  • Developed relationships with key stakeholders across different industries.
  • Prospected for new business using databases and other strategies to generate sales.
  • Analyzed competitors' successes and failures, evaluating impact on market.
  • Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.
  • Developed successful strategies and goals to penetrate new territories by assessing competitor offerings and approaches.
  • Developed and implemented new sales strategies to update product lines.
  • Stayed up-to-date on extensive company products and services.
  • Identified weaknesses and implemented sales and business practices training to improve performance.
  • Maintained professional network of potential clients and business opportunities.
  • Reviewed KPIs daily and implemented critical adjustments to increase performance for each metric.
  • Reduced inventory day supply from 200+ days to 90 days, driving additional $10,000 per month from floor plan credit.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Gained market share in new sales performance through aggressive team training.
  • Reviewed customer feedback surveys regularly and devised plans accordingly.
  • Resolved customer complaints regarding sales and service.
  • Followed up with existing customers to generate new prospective buyers through referrals.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Identified areas needing improvement in order to maximize efficiency.
  • Prepared sales production reports for senior management.
  • Created and maintained sales environment to support business objectives.
  • Implemented effective incentive programs for sales reps to boost productivity levels.

General Manager

ridenow powersports orlando
Ocoee, FL
03.2022 - 03.2023
  • Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
  • Created schedules and monitored payroll to remain within budget.
  • Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
  • Built and maintained loyal, long-term customer relationships through effective account management.
  • Conducted regular meetings with senior management team to review progress against established objectives.
  • Maximized time and employee productivity, consolidating data, payroll and accounting programs into centralized systems.
  • Complied with company policies and government regulations to prevent and detect rule violations and protect organization from fines and lawsuits.
  • Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
  • Led employee evaluations with constructive feedback to boost performance.
  • Maintained relationships with vendors to obtain the best pricing on supplies and materials.
  • Delivered exceptional client experiences through hands-on leadership of associates and managers.
  • Administered employee discipline through verbal and written warnings.
  • Performed routine audits of internal controls in order to maintain accuracy of financial records.
  • Implemented campaigns and promotions to help with developing goods and services.
  • Developed marketing strategies designed to increase brand awareness within target markets.
  • Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Trained employees on duties, policies and procedures.
  • Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
  • Recruited, interviewed and hired qualified staff for open positions.
  • Created effective business plans to focus strategic decisions on long-term objectives.
  • Resolved customer complaints quickly while maintaining high quality standards of service delivery.
  • Assisted in the recruitment process by interviewing potential candidates for open positions.
  • Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
  • Directed or coordinated financial or budget activities to fund operations and maximize investments.
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
  • Ensured compliance with applicable laws, regulations and industry standards pertaining to operations management.
  • Guided management and supervisory staff to promote smooth operations.
  • Developed service and sales strategies to improve retention and revenue.
  • Created a positive work environment by developing team building activities that encouraged collaboration among departments.
  • Recruited, trained and empowered employees to achieve key performance indicators.
  • Managed inventory levels and conducted corrective action planning to minimize long-term costs.

Finance Manager

Ridenow Powersports Ocala
Ocala, FL
04.2021 - 06.2022
  • Coordinated approval or rejection of lines of credit or commercial, real estate or personal loans.
  • assisted customer in protecting their investment with protection products. warranty, vip maintenance plan, guaranteed assets protection, wheel and tire etc.
  • produced $1500-$1800 per copy.
  • assisted sales managers in high rate deal closes and managing the sales team.
  • worked hand in hand with financial institutions to get the best finance options for our customer.
  • made sure all financial and dealership docs were signed right the first time. averaging a low c.i.t rate and funding deals quickly.

Floor Manager

ridenow powersports ocala and gainseville
Ocala, FL
10.2019 - 10.2021
  • Stayed up-to-date on extensive company products and services.
  • Remained calm and professional in stressful circumstances and effectively diffused tense situations.
  • Provided training and guidance to new employees regarding store policies and procedures.
  • Monitored inventory levels and reported any discrepancies to management.
  • Evaluated individual and team business performance and identified opportunities for improvement.
  • Directed efficient store recoveries to keep merchandise organized and presentable for customers.
  • Reviewed completed work to verify consistency, quality and conformance.
  • Taught junior employees proactive strategies to meet operational and sales goals.
  • Organized and updated schedules to optimize coverage for expected customer demands.
  • Assigned work and monitored performance of project personnel.
  • Trained, motivated and oversaw team of 18+ sales people delivering outstanding service to every customer.
  • Mediated conflicts between employees and facilitated effective resolutions to disputes.
  • Managed store opening and closing procedures to optimize store readiness and maintain strict financial controls.
  • Followed up with existing customers to generate new prospective buyers through referrals.
  • Supervised receiving and stockroom activities to identify opportunities with inventory and prevent shrinkage.
  • Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
  • Ensured that all staff members adhered to safety guidelines and regulations.
  • Responded promptly to inquiries from customers via phone calls, emails, or face-to-face interactions.
  • Delegated work to staff, setting priorities and goals.
  • Resolved customer complaints or escalated them as necessary for further resolution.

Salesperson

Ridenow Powersports Ocala
Ocala, FL
03.2018 - 11.2019
  • Drove substantial sales through suggestive selling and by promoting add-on purchases.
  • Developed targeted lists and new business opportunities, accelerating sales process to achieve results.
  • Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
  • Produced sales documents, finalized deals and filed records.
  • Maintained current store, product, and promotional knowledge to drive consistent sales.
  • Analyzed customer feedback to identify areas of improvement in product offerings.
  • Created successful strategies to develop and expand customer sales.
  • Utilized CRM software tools to track leads, manage accounts, and document conversations.
  • Performed regular follow-ups with clients to ensure satisfaction with purchases.
  • Provided personalized service to build relationships with customers.
  • Developed and implemented strategies to meet sales quotas.
  • Maximized sales by keeping areas tidy, fully stocked and correctly priced.

Licensed Tattoo Artist/Store Owner

color conspiracy
Stamford, CT
06.2008 - 02.2016
  • Developed custom designs for tattoos based on customer requests.
  • Showcased template design sheets for customers to review.
  • Managed inventory of supplies such as needles, pigments, stencils.
  • Provided guidance and support to junior artists while they learn the trade.
  • Completed basic administrative work and managed household accounts.
  • Performed tattoo procedures, including outlining, shading, coloring, and lettering.
  • Followed up with customers post-procedure to ensure satisfaction with the results.
  • Covered tattoo areas with sterile dressings and provided instructions regarding new tattoo care.
  • Adhered to health regulations and standards when performing tattoo services.
  • Confirmed customer's medical history prior to beginning any service or procedure.
  • Handled all inquiries regarding pricing, availability, policies. from potential customers professionally.
  • Kept patient health and personal information private and confidential.
  • Attended meetings with management team regularly to discuss updates or changes in policies or procedures.
  • Conducted regular maintenance checks on tattoo machines to ensure proper functioning.
  • Developed custom tattoo designs for customers.
  • Worked closely with other staff to increase customer satisfaction with design creation and services.
  • Kept abreast of new trends and techniques in the industry by attending seminars and workshops.
  • Provided clean, high-quality work at all times.
  • Followed standard infection control protocols to avoid illness or contamination.
  • Maintained a clean and sterile workspace to ensure safety of clients.
  • Maintained areas neat and clean and equipment sanitized.
  • Scheduled appointments and managed client records in computer database system.
  • Created permanent tattoos using indelible, non-toxic ink.
  • Provided advice on placement, design, and aftercare of tattoos.
  • Ensured that all tools were properly sanitized before each procedure was performed.
  • Assisted other artists during large scale projects or events requiring multiple personnel.
  • Assisted in training new employees in proper sterilization methods and use of equipment.
  • Used photographs and sketches from customers to develop ideas.
  • Maintained records of sales, profits and losses within the store.
  • Developed store policies and procedures to ensure customer satisfaction.
  • Developed team leaders and managers from within to offer employees career development opportunities.
  • Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of accounting transactions.
  • Maintained accurate records of payroll information including wages, deductions, bonuses.

Licensed Tattoo Artist/Small Business Owner

addictive tickle body art studio
Waterbury, CT
02.1999 - 06.2006
  • Provided advice on placement, design, and aftercare of tattoos.
  • Used photographs and sketches from customers to develop ideas.
  • Stenciled chosen designs onto skin before using tattoo gun.
  • Covered tattoo areas with sterile dressings and provided instructions regarding new tattoo care.
  • Developed custom designs for tattoos based on customer requests.
  • Worked closely with other staff to increase customer satisfaction with design creation and services.
  • Kept abreast of new trends and techniques in the industry by attending seminars and workshops.
  • Provided guidance and support to junior artists while they learn the trade.
  • Received and processed customer payments.
  • Maintained areas neat and clean and equipment sanitized.
  • Attended meetings with management team regularly to discuss updates or changes in policies or procedures.
  • Researched various styles of tattoo artwork to create unique designs for customers.
  • Showcased template design sheets for customers to review.
  • Assisted other artists during large scale projects or events requiring multiple personnel.
  • Conducted regular maintenance checks on tattoo machines to ensure proper functioning.
  • Followed up with customers post-procedure to ensure satisfaction with the results.
  • Followed standard infection control protocols to avoid illness or contamination.
  • Assisted in training new employees in proper sterilization methods and use of equipment.
  • Managed inventory of supplies such as needles, pigments, stencils.
  • Provided clean, high-quality work at all times.
  • Performed tattoo procedures, including outlining, shading, coloring, and lettering.
  • Created permanent tattoos using indelible, non-toxic ink.
  • Ensured that all tools were properly sanitized before each procedure was performed.
  • Adhered to health regulations and standards when performing tattoo services.
  • Scheduled appointments and managed client records in computer database system.
  • Developed custom tattoo designs for customers.
  • Completed basic administrative work and managed household accounts.
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Established partnerships with other businesses in related industries for mutual benefit.
  • Studied business laws to comply with legal and administrative requirements.
  • Oversaw daily operations of small business including customer service and financial management.
  • Reviewed sales reports and adjusted sales activities or expenses to better meet budgets.
  • Resolved conflicts between staff members and customers when necessary.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
  • Developed business plans and strategies to grow small business.
  • Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
  • Trained, coached and mentored employees to facilitate safety and consistent quality of work.

Education

Some College (No Degree) -

Naugatuck Valley Community College
Waterbury, CT

Skills

  • Revenue Development
  • Performance Improvements
  • Goal Setting
  • Pipeline Maintenance
  • Sales Planning and Implementation
  • Employee Motivation
  • Dealership Operations
  • Marketing Support
  • Training and Coaching
  • Staff Training
  • Sales Leadership
  • Budgeting and Finance
  • Goal Attainment
  • Referral Coordination
  • sales training
  • closer training
  • finance manager training
  • Sales Development
  • Employee Coaching
  • Event Planning
  • Policy Enforcement
  • Leadership and Team Building
  • Team Development
  • Profitability Improvement
  • Customer Service and Retention
  • Price Structuring

Timeline

GENERAL SALES MANAGER/STORE MANAGER

LOVE MOTORSPORTS OF OCOEE
04.2023 - Current

General Manager

ridenow powersports orlando
03.2022 - 03.2023

Finance Manager

Ridenow Powersports Ocala
04.2021 - 06.2022

Floor Manager

ridenow powersports ocala and gainseville
10.2019 - 10.2021

Salesperson

Ridenow Powersports Ocala
03.2018 - 11.2019

Licensed Tattoo Artist/Store Owner

color conspiracy
06.2008 - 02.2016

Licensed Tattoo Artist/Small Business Owner

addictive tickle body art studio
02.1999 - 06.2006

Some College (No Degree) -

Naugatuck Valley Community College

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WILLIAM GOODWIN II