William Hernandez

Shogun Customs has come to be known as a top tier and trusted brand in regard to custom firearms. We have our own line of Glock products such as slides, barrels, triggers, and other small parts. We also provide OEM services such as barrel porting, slide milling, stippling, and cerakoting. As the owner and operator, my duties include but are not limited to the following.

• R&D for our line of products and services.
• Finding ways to improve the function and ergonomics of our framework.
• Design enhancements that improve the looks and performance of our products such as our slides, barrels, and triggers.
• Website design and maintenance while also creating a strong web presence through SEO.
• Continuing improvements to the Shogun brand by refining branding assets such as our logo, font, brand colors, website layout, product descriptions, naming conventions, and overall cohesion throughout the brand.
• Create visually pleasing packaging to enhance product value.
• Develop strategies to enhance customer engagement and retention.
• Track trends in the custom market in order to further innovate and improve both our services and products.
• Manage daily operations, ensuring efficient workflow and customer satisfaction.
• Create promotional materials to increase brand visibility and customer acquisition.
• Establish vendor relationships to optimize supply chain.
• Actively engage on multiple social media platforms to increase exposure by creating quality and engaging content.
• Answer emails in a timely manner.
• Packaging and shipping of all orders.

• Sharing product knowledge with potential buyers out on the showroom.
• Consult customers on which parts to use for their rifle builds while showcasing all of our parts.
• Take gun buyers through a Firearms Safe Handling demonstration to ensure they understand the operation of their firearm and then ask them to demonstrate it themselves.
• Sand blasted AR parts to get them ready for cerakote.
• Shop stippler. In this role, I would sit down with the customer and discuss their custom project from beginning to end. Everything from the modifications, aesthetics, expectations, and the lead times of their build.
• Gunsmith assistant.
• First time gun buyers in California are required to take a Firearm Safety Certificate test in order to purchase a firearm. I would grade those tests and issue customers their Firearm Safety Certificate card if they passed. This was done through the California DOJ system.
• Conducted background checks for gun buyers.
• Daily organization of shelves and wall displays to maintain visual appeal.
• General cleaning of shop throughout business hours to ensure a comfortable and presentable environment for customers.
• Customer service over the phone.
• Processed transactions efficiently using point-of-sale systems.
• Prepared merchandise for sales floor by pricing or tagging.
• Fulfilled special orders for customers through our vendors.

• Opening and closing of store. This included making sure the cash registers were balanced at the start and the end of each day.
• Assisted customers in product selection in our vast inventory of AR's, bolt action rifles, shotguns, and pistols.
• Executed product demonstrations, showcasing features and benefits of various weapon systems.
• Keeping the showroom clean throughout the day to maintain a good appearance.
• Receiving of shipments and checking in inventory.
• Making sure inventory out on the floor is in it's designated place and adhering to the corporate floorplan.
• Conducted background checks for customers.
• Helped customers locate products. If product was not in stock, I would call one of our other 5 locations and arrange for transfer of those products to our location.
• Take gun buyers through a Firearm Safe Handling demonstration to ensure they understood the operation of their firearm. Customers were required to then demonstrate it themselves.
• Complete customer purchases through point of sale systems.
• Manage crew breaks.

• Created lesson plans to enhance student understanding and performance.
• Facilitated classroom discussions that promoted insight into the why's and how's of the art.
• Assessed student progression through regular evaluations and provided constructive feedback for improvement.
• Used certain training methods to boost students self esteem and confidence.
• Provided an environment that was conducive to comradery.
• Push students to their limits of discomfort and then discuss the root of their discomforts. The goal here is to help guide the student towards self discovery in order to then grow, and break through their mental obstacles.
• Cross train in other arts in order to bring a more well rounded approach to combat into my classes.