William Herr
Kirkland,WA
Summary
Strategic, enthusiastic, experienced Partner Marketing Leader with a diverse background in the technology industry. Experience in a broad range of roles including Partner Marketing, Product Marketing, Product Management, Digital Marketing, Sales Development, Client Services and Business Analysis.
Overview
25
25
years of professional experience
Work History
Sr. Partner Marketing Manager, Cloud Migrations
Amazon Web Services (AWS)
12.2023 - Current
- Lead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner cloud migration and modernization solutions built for AWS cloud services.
- Define integrated marketing strategies and plans that accelerate new market opportunities for AWS and prioritized partners.
- Leverage global investments and programs to build a set of scalable GTM motions to optimize partner's impact and drive alignment on partner plans and GTM execution.
Sr. Partner Marketing Mgr., Enterprise Workloads
Amazon Web Services (AWS)
07.2022 - 12.2023
- Lead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to global strategic partner solutions built for AWS cloud services.
- Develop and execute best-in-class marketing plans with key partners that effectively drive awareness and adoption of AWS strategic partner solutions.
- Work closely with partners teams and internal alliance teams to identify priorities and partner marketing initiatives.
Global Partner Marketing - Modern Work and Cloud Security
Microsoft
01.2020 - 07.2022
- Strategic sales play engagements with high-touch global Modern Work and Telco partners
- Develop, support, and execute global Go-to-Market (GTM) plans and activities with and thru Microsoft Teams partners
- Orchestrate GTM partner activities with key local stakeholders including local business leads, sales teams as well as local segment and business group leads to drive the Microsoft Teams Meetings, Calling and Devices sales play
- Close alignment with local sales teams to ensure the GTM generated leads are actioned and converted into pipeline
- Communicate Partner insights, GTM Plan activity performance, and recommendations for improvements
- Budget management including PO creation and delivery of marketing activities within defined seasonality included securing compliant Proof-of-Execution.
Partner Marketing Advisor - Global Services Partners
Microsoft
06.2018 - 01.2020
- Deep GTM engagements with high-touch global services partners to challenge, inspire and transform their GTM approach towards modern marketing and cloud sales practices
- Developed, supported, and executed Go to Market (GTM) plans and activities with and thru Microsoft global partners
- Orchestrated GTM partner activities with key local stakeholders including local business leads, sales teams as well as local segment and business group leads
- Close alignment with local sales teams to ensure the GTM generated leads are actioned and converted into pipeline
- Communicated Partner insights, GTM Plan activity performance, and recommendations for improvements
- Budget management including PO creation and delivery of marketing activities within defined seasonality included securing compliant Proof-of-Execution.
Product Marketing Manager
Goodway Group
01.2017 - 06.2018
- Product Marketing for industry leading programmatic advertising managed service provider
- Primarily working in a sales enablement capacity ensuring sales has the knowledge and positioning to effectively sell our programmatic product suite which includes display advertising, search engine marketing, paid social, and technical algorithms
- Created training materials, one sheeters and product launch plans
- Key Accomplishments: Developed and implemented new product rollout initiative to standardize product training, sales content and go to market processes
Sr. Product Marketing Manager
YP
01.2014 - 01.2017
- Responsible for product marketing of mobile and online display advertising portfolio
- Developing and executing marketing plans, go to market strategy, market research and new product launch plans
- Creation of full line of collateral including videos and sales materials to support revenue growth and product adoption
- Work very closely with sales to provide subject matter expertise, strategic insights, product positioning and identifying key competitors and differentiators
- Built product awareness via inbound and outbound marketing channels
- Key Accomplishments: Successful roll out of the brand new ypDisplay Online and Mobile advertising product
- Developed launch plan, created all sales training materials and collateral and trained 80 sales offices on the new product
- Key player in revenue optimization and gap closure initiative which drove sales to exceed expectations.
Sr. Product Manager
Health Access Solutions
01.2013 - 01.2014
Sr. Product Manager
ADP
01.2011 - 01.2013
Sales Development Manager - Digital Marketing Solutions
Yahoo! Inc.
01.2008 - 01.2011
Business Analyst
Yahoo! Inc.
01.2006 - 01.2008
Senior Account Manager, Client Services
Claria Corporation
01.2003 - 01.2006
Quality Assurance Engineer
Claria Corporation
01.2002 - 01.2003
Technical Product Manager
CNET Networks, Inc.
01.2001 - 01.2002
Associate Marketing Manager
CNET Networks Inc.
01.2000 - 01.2001
Quality Assurance Engineer
CNET Networks Inc.
01.1999 - 01.2000
Education
M.B.A. - Business Administration
University of Southern California (USC)
Los Angeles, CAB.A. - Business Administration
California State University, San Bernardino
San Bernardino, CASkills
- Development of joint marketing vision and and strategy leading to co branded and co marketing campaign execution
- Alignment to partner GTM campaigns and events to drive partner led campaigns leading to qualified opportunities and pipeline
- Product positioning, messaging, storytelling and go to market
- Sales Enablement and development of training materials and marketing assets
- Experience with Enterprise, B2B and SMB partner ecosystems
- Business analytics and reporting leading to actionable insights
- Ability to identify growth opportunities and strategize plans to achieve revenue goals
- Ability to communicate with both internal and partner executive stakeholders
Hobbies and Interests
- Microsoft Give Campaign
- InnVision Shelter Network
- Humane Society
- Music
Timeline
Sr. Partner Marketing Manager, Cloud Migrations
Amazon Web Services (AWS)
12.2023 - Current
Sr. Partner Marketing Mgr., Enterprise Workloads
Amazon Web Services (AWS)
07.2022 - 12.2023
Global Partner Marketing - Modern Work and Cloud Security
Microsoft
01.2020 - 07.2022
Partner Marketing Advisor - Global Services Partners
Microsoft
06.2018 - 01.2020
Product Marketing Manager
Goodway Group
01.2017 - 06.2018
Sr. Product Marketing Manager
YP
01.2014 - 01.2017
Sr. Product Manager
Health Access Solutions
01.2013 - 01.2014
Sr. Product Manager
ADP
01.2011 - 01.2013
Sales Development Manager - Digital Marketing Solutions
Yahoo! Inc.
01.2008 - 01.2011
Business Analyst
Yahoo! Inc.
01.2006 - 01.2008
Senior Account Manager, Client Services
Claria Corporation
01.2003 - 01.2006
Quality Assurance Engineer
Claria Corporation
01.2002 - 01.2003
Technical Product Manager
CNET Networks, Inc.
01.2001 - 01.2002
Associate Marketing Manager
CNET Networks Inc.
01.2000 - 01.2001
Quality Assurance Engineer
CNET Networks Inc.
01.1999 - 01.2000
M.B.A. - Business Administration
University of Southern California (USC)
B.A. - Business Administration
California State University, San Bernardino
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