Summary
Overview
Work History
Education
Skills
Highlights Of Expertise
Attributes
Timeline
Generic

William Isenhart

Carmel,IN

Summary

Over 25 years of experience in leading sales and operations for top corporations. Proven track record in revitalizing sales and operational performance through strategic planning and execution. Expertise in developing branding initiatives and enhancing staff performance to drive customer satisfaction and loyalty. Recognized for optimizing profitability and operational efficiency across North America.

Overview

33
33
years of professional experience

Work History

President and Chief Operating Officer

Lifetime Green Coatings Franchise
Carmel, IN
11.2021 - 09.2025

When I joined LGC, I started building the framework for the franchise model. After 11 months of building out the franchise internally, we launched LGC in October 2022. We sold over 175 units across 29 states, Achieving revenues greater than $25 million annually.

  • Collaborated with the Founder to enhance operational excellence and implement effective organizational structures.
  • Designed and executed business strategies, operational plans, and procedures for optimal performance.
  • Established policies promoting company culture and vision to foster employee engagement.
  • Maintained consistent communication channels across departments and locations to ensure connectivity.
  • Co-managed relationships with top-tier investors alongside the CEO to secure funding opportunities.
  • Focused on revenue growth and profitability through strategic initiatives and operational efficiency.
  • Oversaw daily operations across multiple functions, ensuring full P&L responsibility for all entities.

Chief Operating Officer

Smash Franchise Partners (Smash My Trash Franchise)
Carmel, Indiana
05.2020 - 10.2021

I joined SMT with only 11 franchise partners in 40 territories. Scaled the organization to 160 franchise partners across 600+ territories in 14 months, achieving over $100 million in revenue annually.

Responsible for the company’s ongoing sales and operations. As a key member of the Executive Leadership Team, I reported directly to the CEO and established policies that promote company culture and vision through its operations. Responsible for the efficiency of the business, which includes maintaining control of diverse business operations, and establishing and following a set of policies and processes.

Provided the operational leadership and project management necessary to support continued growth, and ensure SMT brand standards, franchise partner and customer experience, and culture are consistently met across the entire portfolio. Responsible for the short- and long-term operating performance of the company, including (i) increasing franchise revenue, (ii) improving the profitability of existing and future franchise territories, (iii) overseeing the development and opening of new franchise partners and territories, and (iv) helping drive aggressive growth plans in all markets.

VICE PRESIDENT, SALES AND OPERATIONS

American Tire Distributors (Tire Pros Franchise)
Huntersville, North Carolina
06.2011 - 01.2020

Provided executive-level leadership for the growth and success of ATD’s Tire Pros franchise program, including sales and operations, marketing, business development, and a field support team consisting of over 40 employees. Led and directed efforts to meet or exceed sales revenue, sales profitability, and budgetary objectives of over $400M across more than 700 franchise locations for the Tire Pros franchise. Developed strategic business development plans, and successfully added 200 new franchisees to the Tire Pros franchise.

Achieved consecutive years of positive year-over-year double-digit increases in sales growth, metrics, and KPIs, and $1M+ over the Annual Operating Plan in EBITDA.

REGIONAL VICE PRESIDENT, SALES & OPERATIONS

TBC Retail
Juno Beach, Florida
07.2005 - 06.2011
  • Directed activities of three Area Directors of Sales and 58 retail locations representing $70M+ in annual revenue with full P&L responsibility.
  • Directed all aspects of sales, operations, merchandising, and marketing with aim of guiding store management and sales teams to exceed sales targets and maximize profits.
  • Communicated clear vision of business expectations by motivating and driving a positive culture through District Managers and Store leaders.
  • Monitored loss prevention through audits and detailed inventory control.

Regional Director of Sales & Operations

Enger Tire & Service Centers
, OH
01.1998 - 12.2005

Store Manager

Conrad's Tire Express & Total Car Care
, OH
01.1993 - 12.1998

Education

High School Diploma -

Elyria High School
Elyria, Ohio
Elyria, Ohio

Skills

  • Sales and retail operations
  • Strategic growth and innovation
  • Recruitment and staffing
  • Business development and leadership
  • P&L accountability
  • Strategic marketing initiatives
  • Consumer experience enhancement
  • Vendor partnership management
  • IT management and support
  • Marketing strategies
  • Profit optimization techniques
  • Transformation leadership
  • Franchise onboarding processes
  • Franchise development

Highlights Of Expertise

  • Sales Operations
  • Retail Operations
  • Retail Strategy
  • Growth and Innovation
  • Recruiting & Staffing Initiatives
  • Business Development
  • Leadership & Team Building
  • P & L Accountability
  • Strategic Marketing
  • Consumer Experience
  • Vendor Partnerships
  • IT Management
  • Marketing
  • Profit Optimization
  • Transformation Driver
  • Franchise Sales and Operations
  • Franchise FDD's
  • Franchise Onboarding
  • Franchise Development

Attributes

  • Analytical, Process-Driven & Technology-Oriented
  • Innovative
  • Disciplined
  • Dedicated
  • Agile
  • Steady
  • Inclusive

Timeline

President and Chief Operating Officer

Lifetime Green Coatings Franchise
11.2021 - 09.2025

Chief Operating Officer

Smash Franchise Partners (Smash My Trash Franchise)
05.2020 - 10.2021

VICE PRESIDENT, SALES AND OPERATIONS

American Tire Distributors (Tire Pros Franchise)
06.2011 - 01.2020

REGIONAL VICE PRESIDENT, SALES & OPERATIONS

TBC Retail
07.2005 - 06.2011

Regional Director of Sales & Operations

Enger Tire & Service Centers
01.1998 - 12.2005

Store Manager

Conrad's Tire Express & Total Car Care
01.1993 - 12.1998

High School Diploma -

Elyria High School