Summary
Overview
Work History
Education
Skills
Timeline
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William Jenkins

Charlotte,NC

Summary

Accomplished and award-winning creative professional specializing in directing, project management, and digital content production. With a proven track record of delivering compelling content from pre- to post-production, I thrive in dynamic, team-oriented settings. Recognized with accolades such as Charlotte Photographer of the Year and Best Streaming Play Production by Broadway, I have consistently elevated project outcomes, enhancing viewer engagement and client satisfaction. Beyond my technical skills with tools like Adobe Premiere and Final Cut Pro, I actively expand my professional network, seeking new collaborations that inspire innovative content solutions. My approach not only drives successful projects but also fosters continuous personal and professional growth.

Overview

15
15
years of professional experience

Work History

Global Learning and Development Videographer

Krispy Kreme
06.2023 - Current
  • · Direct and Produce Instructional Videos: Spearheaded the creation of engaging instructional videos for global learning initiatives, ensuring alignment with learning objectives and target audiences.
  • · Script, Storyboard, and Edit: Developed comprehensive scripts and storyboards, filmed, and edited high-quality videos, incorporating graphics and animations to enhance learning content.
  • · Update and Modernize Training Content: Led the initiative to refresh and update older training materials, aligning them with current trends and practices to ensure relevance, engagement, and representation of diverse audiences.
  • · Create Effective Micro and Nano Learning Modules: Transformed lengthy and complex training videos into concise, impactful micro and nano learning modules, utilizing advanced video editing techniques to distill key information and enhance learner engagement and retention.
  • · Cross-Functional Collaboration: Coordinated with cross-functional teams, including marketing and communications, across different continents to maintain brand standards and deliver cohesive, impactful video content. Created videos and photos for business partnerships and global corporate communication strategies.
  • · Enhance Training Effectiveness: Collaborated with subject matter experts and instructional designers to create visually appealing and pedagogically sound video content that supports global learning and development objectives.
  • · Optimize Learning Experience: Applied cutting-edge video production methods and tools to produce high-quality training videos, contributing to a optimized and accessible learning experience for a global audience.
  • · Project Management: Managed multiple video projects simultaneously, implementing streamlined workflows to maximize content delivery while minimizing production costs and times. Ensured timely delivery and adherence to project goals and standards.
  • · Technical Proficiency: Demonstrated expertise in video editing software, including Adobe Premiere Pro, After Effects, and other industry-standard tools, to create polished and professional training videos.
  • · Continuous Professional Development: Actively stayed updated on new training methods and industry best practices by attending conferences, participating in online training programs, and engaging with professional development opportunities.

Video Producer/Project Manager

SimplisticPhobia
05.2009 - Current
  • · Build and Maintain Relationships: Cultivated and sustained robust relationships with a diverse range of stakeholders, emphasizing providing a voice to women of color.
  • · Translate Client Ideas: Converted and synthesized client ideas into actionable solutions across various specialties, including video, film, and photography.
  • · Support Other Artists: Created opportunities for other artists through various grants and workshops, routinely sharing business tips and key insights to help clients achieve their goals.
  • · Curate and Direct Campaigns: Curated and directed promotional campaigns, developing multimedia content for various platforms.
  • · Project Management: Managed projects and crews throughout the project lifecycle, ensuring all deliverables were executed consistently on time and within scope. Oversaw both small and large teams, and produced live content for arenas and crowds of up to 15,000 people.
  • · Creative Vision and Strategy: Developed and executed creative strategies, including conceptualization and storyboarding, to align with project goals and client expectations.
  • · Technical Skills and Tools: Demonstrated proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro), camera equipment, lighting, and sound. Utilized industry-standard tools to produce high-quality content.
  • · Problem-Solving and Adaptability: Addressed unexpected challenges during the production process with flexibility and innovative solutions, ensuring smooth project execution.
  • · Metrics and Evaluation: Tracked key performance indicators (KPIs) and analyzed audience engagement to measure project success and impact. Used insights to refine future strategies and improve content effectiveness.
  • Innovation and Trends: Stayed updated with industry trends and implemented new techniques to enhance creative output. Integrated innovative ideas and technologies into projects to maintain cutting-edge content.

Contract Video Producer

Compare Foods Charlotte
12.2022 - 01.2024
  • · Drive Digital Engagement: Enhanced engagement and impressions across digital platforms by developing and implementing a compelling social media strategy.
  • · Project Delivery: Ensured projects were delivered on time, within budget, and scope by producing and distributing detailed status tracking reports, providing informed recommendations.
  • · High-Quality Video Production: Utilized sound decision-making to capture, organize, and produce high-quality videos for various platforms, overseeing projects from ideation to completion.
  • · Boost YouTube Presence: Enhanced YouTube followers and likes by creating and implementing YouTube content strategies while staying current with best practices and tools.
  • · Audience Engagement Tracking: Developed metric tracking reports to gauge audience engagement and viewership on YouTube and Instagram. Achieved consistent engagement over 12 months, increasing Instagram followers by 3,200 and boosting YouTube average viewership by 4 minutes per person.
  • · Content Strategy Development: Played a key role in developing content strategies for video production, ensuring alignment with the company's overall marketing and branding objectives.
  • · Team Collaboration: Worked closely with the marketing and communications teams to ensure cohesive messaging and branding across all video content.
  • · Technical Proficiency: Demonstrated expertise in using video production tools and software, such as Adobe Premiere Pro, Final Cut Pro, and social media management tools.
  • Creative Direction: Provided creative direction for all video projects, ensuring they were visually appealing, engaging, and aligned with the company's brand identity.

Contract Director of Photography

Skillshare
01.2019 - 08.2023
  • · Premium Content Production: Spearheaded the filming of specialized projects for Skillshare’s premium content platform, featuring celebrity and expert instructors. Managed the entire production lifecycle from pre-production planning to execution, ensuring high-quality educational video outcomes.
  • · Location Scouting and Management: Expertly scouted, secured, and prepared diverse shooting locations tailored to the unique requirements of each project. Managed logistical arrangements and ensured compliance with all necessary regulations.
  • · Team Leadership and Collaboration: Directed and managed varied production teams, overseeing the recruitment and coordination of crew members. Fostered strong collaboration with talent and production managers to align production activities and enhance operational efficiency.
  • · Technical Direction and Execution: Controlled all technical aspects of filming, including camera settings, lighting setups, and audio capture. Applied advanced cinematographic techniques such as the use of filters, shutter angles, focus, and depth of field to achieve optimal visual results.
  • · Scheduling and Production Coordination: Orchestrated detailed shooting timelines and schedules, working with multidisciplinary teams across pre-production and production phases. Ensured all activities were executed on time, maintaining high standards of productivity and project flow.

Contract Video Producer

BELK Corporate
03.2020 - 06.2023
  • · Live Platform Development: Spearheaded the creation and standardization of BELK's Facebook and Instagram live platforms. Introduced innovative engagement strategies such as real-time polls and interactive Q&A sessions, significantly enhancing viewer participation and satisfaction.
  • · Strategic Planning and Execution: Managed and mapped out the scheduling of live events across multiple locations, including stores and special events. Ensured seamless integration of content across platforms, aligning with broader marketing strategies and corporate goals.
  • · Content Production Leadership: Produced a diverse range of content for both internal and social media platforms, focusing on long-term employee highlights, Black History campaigns, and B2B engagement projects. These productions aimed to deepen brand engagement and highlight corporate values.
  • · Project Scope and Delivery: Defined project scopes, deliverables, and timelines, operating both independently and collaboratively to meet or exceed client expectations. Delivered industry-leading content that maintained BELK’s reputation as a retail giant.
  • · Comprehensive Campaign Management: Oversaw the entire lifecycle of production projects from concept through post-production. Captured compelling content that resonated with target audiences and upheld the brand’s aesthetic and messaging standards.
  • · Technical Expertise: Mastered advanced features of live streaming software and video editing tools, including OBS Studio and Wirecast, to deliver high-quality broadcasts. Utilized Adobe Creative Cloud suite for intricate video editing and graphics integration, enhancing the visual impact of campaigns.
  • Innovative Techniques: Pioneered the use of split-screen and multi-camera setups for live events to provide dynamic viewing experiences. Implemented motion graphics and live effects that set the standard for future productions, keeping content fresh and engaging.

Video Editor

Data Tech Systems
10.2017 - 05.2023
  • · Collaborative Editing: Partnered closely with production teams from around the globe, ensuring that all video outputs aligned seamlessly with client specifications and expectations.
  • · Technical Proficiency: Skillfully edited a diverse array of video content for web and streaming platforms, utilizing advanced features of industry-standard software like Adobe Premiere Pro and Final Cut Pro. Managed complex editing tasks by integrating footage from multiple international sources.
  • · Visual Enhancement: Performed detailed color correction and grading to establish a uniform visual tone across all projects. Adjusted color balance, exposure, contrast, and saturation to enhance visual storytelling.
  • · Audio Engineering: Mixed and mastered audio tracks to achieve optimal sound quality. Responsibilities included volume normalization, background noise reduction, and the strategic integration of music and sound effects to complement visual elements.
  • · Project Management: Coordinated with teams across various post-production domains, including subtitles and data entry, to meet stringent project deadlines. Implemented efficient workflows and task prioritization to maintain project timelines.
  • Industry Engagement: Kept abreast of the latest trends and technological advancements in video editing. Actively participated in workshops, engaged with industry literature, and explored new tools and techniques to continually refine skills and outputs.

Contract Producer

HBCU Culture Foundation
11.2022 - 03.2023
  • · Event Production Leadership: Spearheaded the media production and live coordination for the HBCU Battle of the Bands. Oversaw complex logistics including on-field production, jumbotron integrations, and live broadcast elements, delivering captivating experiences for large-scale audiences across various states.
  • · Technical Coordination: Engineered seamless integrations of live performances, including timing for bands, intermissions, and special segments, enhancing show continuity and audience engagement. Collaborated closely with venue teams to synchronize light shows and connect media outputs to arena systems for live jumbotron displays.
  • · Team Management: Directed medium to large teams of freelancers and partnered with venue media teams, ensuring cohesive operations and high-quality content delivery. Focused on building a collaborative environment that upheld the foundation’s standards and goals.
  • · Strategic Marketing and Engagement: Developed and implemented marketing strategies to promote events, leveraging social media campaigns, email marketing, and local media partnerships. Efforts significantly boosted show attendance and viewer engagement.
  • · Sponsorship and Partnership Development: Cultivated and maintained relationships with sponsors and partners, delivering detailed recaps and imagery that supported sponsorship goals and enhanced funding opportunities for HBCU band programs.
  • · Quality Assurance and Professionalism: Maintained stringent quality control over all aspects of production, from pre-production planning through post-production, ensuring the delivery of broadcast-quality content. Upheld a high standard of professionalism, contributing to the foundation’s reputation and success.

Education

Bachelor of Arts - Integrated Marketing & Communications

Winthrop University
Rock Hill, SC
05.2011

Bachelor of Science - Business Management

Winthrop University
Rock Hill, SC
12.2007

Skills

  • Video Editing
  • Visual storytelling
  • Location Scouting
  • Post-production expertise
  • Directing experience
  • Pre-Production Planning
  • Adobe Creative Suite
  • Video Production
  • Contract Management
  • Operations Management
  • Project Management
  • Procedure Development

Timeline

Global Learning and Development Videographer

Krispy Kreme
06.2023 - Current

Contract Video Producer

Compare Foods Charlotte
12.2022 - 01.2024

Contract Producer

HBCU Culture Foundation
11.2022 - 03.2023

Contract Video Producer

BELK Corporate
03.2020 - 06.2023

Contract Director of Photography

Skillshare
01.2019 - 08.2023

Video Editor

Data Tech Systems
10.2017 - 05.2023

Video Producer/Project Manager

SimplisticPhobia
05.2009 - Current

Bachelor of Arts - Integrated Marketing & Communications

Winthrop University

Bachelor of Science - Business Management

Winthrop University

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William Jenkins