WILLIAM J. LaCOUTURE Jr.
Natick,MA
Summary
With a proven track record at BRIGHTVIEW HEALTH, I spearheaded a team to drive revenue growth and market expansion, achieving significant profit margins. My expertise in data-driven decision making and key account management, coupled with a knack for creative direction, has consistently delivered above-target results. Skilled in fostering high-value client relationships, I excel in strategic sales and marketing initiatives.
Overview
31
31
years of professional experience
Work History
Director of Sales and Marketing
BRIGHTVIEW HEALTH
Cincinnati, OH
01.2022 - Current
- Direct a team of five Community Outreach Managers for twelve centers in Massachusetts to ensure profitable growth in revenue, planning, execution, and sales management
- Collaborate with the executive team to establish and execute community engagement strategy and sales goals for each center and assigned territory in developing key account relationships by achieving target growth objectives on a weekly, monthly, and quarterly basis
- Recruit, hire, onboarding, and training of managers by conducting sales meetings, continual training, and education programs by improving market position of the competitive landscape with new business opportunities
Sales & Marketing
HARVEST
Denver, CO
01.2015 - 01.2022
- Merged J.J
- Schulz Inc with Harvest by promoting relationships with the customer base with the merger to Harvest with customer service, new products, and strategic planning for future needs
- The merger included expectations of 25% profit margin growth and increase of 5m in sales to meet the demands of the merger with customer retention
Vice President of Operations, Sales, Marketing, & Development
J.J. SCHULZ INC
Denver, CO
01.2013 - 01.2015
- Managed all aspects of Operations, Sales, Marketing and Business Development
- Sales growth of 1.5 m and double digit increase in profit margins
- Sales increases were from 12 new customers, 4 new suppliers and 6 new product lines
- Operation efficiency was created with a new inventory management process to save over 100k in labor and return on investment
Assistant Vice-President Premier Banking
CITIZENS BANK
Boston, MA
01.2010 - 01.2013
- Identified high net worth customers by providing customer service with products, financial analysis and portfolio management to meet their needs with a high return on their money and reducing their risk in the market
- High Net Worth Clients Deposit's increased 50% and a 55% increase in Credit and Investments and an increase in Managed Money of 50% Clients Managed Money
Registered Representative
BAYSTATE FINANCIAL SERVICES
Boston, MA
01.2008 - 01.2010
- Conducted in-depth reviews of clients' financial circumstance and future goals by reviewing accounts on a regular basis to ensure compliance with internal and external policies
- Devised and executed business development plan to attract and acquire new clients
- Created, implemented, and continually reviewed strategies designed to attract new customers
Business Development Manager
CARGILL INC.
Minnetonka, MN
01.2006 - 01.2008
- Managed and Developed Northeast region with a 1.4 million in sales growth with an increase of 10% profit margin by hiring sales professionals, coaching, training, and mentoring each employee to meet the required expectations of the position
National Account Manager
THE STANLEY WORKS
New Britain, CT
01.1994 - 01.2006
- Responsible for directing and marketing all Stanley Products for two National Accounts
- Produced double-digit growth for four straight years in each channel of distribution with the implementation of inventory management to help with return on investment with high volume customers
- National Account Manager two years in a row
Education
B.A. - Communications
University of New Hampshire
Durham05-1992
Skills
- Data-driven decision making
- Search engine optimization
- Pricing strategy
- Creative direction
- Advertising campaigns
- Key account management
Accomplishments
- Professional Hockey Player, 1991-1993
- Captain Lakeland Ice Warriors (SHL), 1992-1993
- Chicago Black Hawks Draftee (NHL), 1987
Timeline
Director of Sales and Marketing
BRIGHTVIEW HEALTH
01.2022 - Current
Sales & Marketing
HARVEST
01.2015 - 01.2022
Vice President of Operations, Sales, Marketing, & Development
J.J. SCHULZ INC
01.2013 - 01.2015
Assistant Vice-President Premier Banking
CITIZENS BANK
01.2010 - 01.2013
Registered Representative
BAYSTATE FINANCIAL SERVICES
01.2008 - 01.2010
Business Development Manager
CARGILL INC.
01.2006 - 01.2008
National Account Manager
THE STANLEY WORKS
01.1994 - 01.2006
B.A. - Communications
University of New Hampshire
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