William Johnson
Long Beach,CA
Summary
Seasoned professional with more than 10 years of experience in sales, marketing, advertising, account management and real estate while fostering long-lasting client relationships. Proven success closing and managing multiple high-profile multimilliondollar accounts with great results. Sound knowledge of media production and dissemination methods to give clients the best possible experience and results. Enjoy taking a leading role in building clients' businesses by introducing new, innovative strategies to achieve revenue goals. Excellent written and oral communication skills with ability to work well with both colleagues and clients by effectively voicing both goals and expectations.
Overview
13
13
years of professional experience
Work History
Associate Story Producer
Making It Media
Studio City
02.2022 - 12.2023
- Lead Generation: Conducted daily telephone outreach to generate new leads and expand the client base.
- Brand Recruitment: Identified and recruited brands for partnership opportunities.
- Full Sales Cycle: Managed the entire sales cycle from prospecting to closing deals.
- Contract Negotiation: Communicated and negotiated contract terms with clients and prospects.
- Sales Goals Achievement: Set and met sales goals and objectives to drive revenue growth.
- Prospect Engagement: Engaged with prospects and effectively executed deals to secure partnerships.
- Sales Presentations: Led and executed sales presentations to key stakeholders via conference calls or video meetings.
- Program Promotion: Effectively understood, communicated, and promoted company programs to potential clients and partners.
- Workshop Facilitation: Organized and facilitated workshops to educate and engage potential clients.
- Collaboration: Worked closely with the Head of Business Development to pitch and execute production deals for a rapidly growing television series.
Advertising Account Executive
Highway Impressions
Long Beach, CA
11.2020 - 12.2021
- Client Relationship Management: Acted as the primary liaison for clients, fostering long-term relationships and translating client needs into actionable communication.
- Campaign Development and Execution: Partnered with clients to devise advertising strategies, coordinated with creative teams, and ensured campaigns were produced on time and within budget.
- Project Management: Directed multiple client projects, developed comprehensive project plans and status reports, and promptly resolved issues to ensure deliverables were met.
- Market Research and Analysis: Performed market research, evaluated campaign performance, and prepared detailed reports with strategic recommendations.
- Financial Management: Created and managed campaign budgets, negotiated contracts and pricing, and monitored expenses to achieve financial objectives.
- Team Collaboration: Collaborated with creative, media, and digital teams, facilitated internal communication, and provided support to junior account executives and interns.
- New Business Development: Sought and secured new business opportunities, participated in client pitches and presentations, and expanded the network to generate leads.
- Client Feedback and Continuous Improvement: Gathered and analyzed client feedback, implemented process enhancements, and stayed current with advertising trends and technologies.
Regional Sales Marketing Manager
Paper Bag Ads
Los Angeles
05.2019 - 09.2020
- Sales Management: Directed sales efforts targeting clients in the consumer space, achieving and exceeding revenue goals.
- Opportunity Identification: Collaborated with other ad agencies to identify and capitalize on opportunities for joint efforts, upselling, and cross-selling.
- Revenue Generation: Successfully generated revenue in line with Paper Bag Ads' budget and business plan.
- Negotiations: Led upfront and scatter negotiations with agencies and clients, managing both account and media units.
- Relationship Building: Cultivated and maintained strong relationships with clients and advertising agencies.
College and Event Venue Assistant
LA Trade Tech College
Los Angeles
06.2017 - 03.2019
- Event Planning and Execution: Assisted in planning and executing various university events, ensuring seamless operations.
- Inventory Management: Managed venue inventory, assessing and calculating any damages upon attendee arrival and departure.
- Brand Equity Enhancement: Increased brand equity by managing customer relationships and overseeing all public relations and key activations for on-campus events.
- Customer Issue Resolution: Resolved customer issues and ensured optimal hospitality through effective interpersonal skills.
- Event Booking and Communication: Achieved an increase in event bookings by expanding and managing communication calendars, sourcing, and booking clubs and external marketing opportunities.
Marketing Communications Manager
THE Edge Long Beach [HLR MEDIA]
Long Beach
02.2016 - 04.2017
- Sales Growth: Generated annual sales increases by identifying opportunities, researching new campaign possibilities, and collaborating with the marketing team.
- Communication Oversight: Oversaw organization-wide communication and coordinated multimodal marketing campaigns across various media and audiences.
- Revenue Boost: Increased revenue through the strategic use of diverse advertising options.
- Lead Generation and ROI: Secured new sales leads and achieved a high ROI through integrated marketing campaigns.
- Audience Engagement: Enhanced audience engagement by identifying and leveraging new prospect channels and areas.
- Relationship Management: Established and cultivated key relationships with organizations and corporate clients.
Associate Producer
Americas Best TV (Larsen Bay Entertainment)
03.2011 - 04.2014
- Business Approvals: Approved businesses for feature on America's Best TV Show, airing on major networks, by securing sponsors and advertisers for the television series and membership opportunities.
- Marketing Exposure: Assisted small to medium-sized businesses in gaining marketing exposure and branding through our TV show and Internet Television-Prime TV Network for Roku and social media platforms.
- Promotional Content Creation: Promoted businesses by creating 2-4 minute segment promotion videos and 30-second commercials.
- Online Presence Enhancement: Enhanced clients' online presence with off-page optimization on YouTube, Facebook, and Twitter.
- Lead Generation and Account Management: Established new accounts and generated leads through research, cold calling, and targeted campaigns.
Education
Bachelor of Science - Entertainment Business
Full Sail University
Winter Park, FLSkills
- Multi-Channel Advertising
- Positive Client Relations
- Contract Negotiations
- Consultative Sales
- New Business Development
- Revenue Goal Attainment
- Ad Agency & Direct Sales
- Branding/Managing/Positioning
- Product Lines
- Product Marketing Campaigns
- Marketing and Sales
- Project Management
- Social Media Marketing
- Strategic Planning
- Creative Development
- Account & Territory Management
- Team Mentoring & Training
- Real Estate Marketing
Websites
Personal Information
Title: Advertising Account Executive
Timeline
Associate Story Producer
Making It Media
02.2022 - 12.2023
Advertising Account Executive
Highway Impressions
11.2020 - 12.2021
Regional Sales Marketing Manager
Paper Bag Ads
05.2019 - 09.2020
College and Event Venue Assistant
LA Trade Tech College
06.2017 - 03.2019
Marketing Communications Manager
THE Edge Long Beach [HLR MEDIA]
02.2016 - 04.2017
Associate Producer
Americas Best TV (Larsen Bay Entertainment)
03.2011 - 04.2014
Bachelor of Science - Entertainment Business
Full Sail University
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