William Johnson
Baton Rouge
Summary
I represent a unique mix of corporate Marketing & Account Management and event production. . My cross-section of professional experience offers a unique perspective on product marketing & branding, account management, client engagement, problem solving, and communication.
Organised and dependable [Job Title] with [Number] years of experience. Successful at managing multiple priorities with positive attitude. Willing to take on greater responsibilities to meet team goals.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Marketing & Account Management
All employers listed on resume
New York, NY , New York
1997.11 - 2013.04
- Created multi-platform marketing strategies consisting of print, online, social media, and live events with the goal of raising brand awareness and increasing sales.
- Developed social media engagement strategies including multiple daily updates to Facebook, Twitter, Instagram, and internal blog.
- Produced & edited video content to market new releases and in-store events.
- Coordinated with media planners at advertising agencies to develop effective multi-platform advertising strategies for clients.
- Assisted in managing major print advertising sales accounts for leading business/technology publication
- Built relationships with relevant online publishers; distributed content to build online engagement.
- Conceptualized strategies (i.e. online contest) aimed at increasing online and social media customer engagement & sales.
- Identified relevant print publications for advertising, negotiated advertising rates, conceptualized print advertisements for "brick & mortar" retailer.
- Developed and sold integrated campaigns for a terrestrial radio station consisting of radio spots, online banner ads, and event sponsorship.
- Wrote advertising copy for :30 and :60 broadcast spots
- Sold multi-platform advertising campaigns to local businesses for leading directory publisher.
- Contacted existing prospects and developed new business over the phone; managed accounts, generated reports using Salesforce.
- Prospected for new business by cold calling, competitive research, and online searches.
- Attended planning meetings at major advertising agencies and generated reports for managers; replied to RFP's.
- Provided excellent customer support to any potential clients.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Education
Bachelor of Arts - Marketing
Howard University
Washington 1991.01 - 1995.05
Skills
- Problem-solving
- Communication skills
- Public speaking
- Leadership
- Resourcefulness
- Calm under pressure
Technical Knowledge
- Microsoft Office (Mac & PC)
- Basecamp
- Salesforce
- Premiere Pro
- Pro Tools
- Wirecast
Certification
Premiere Pro 2020 Essential Training
LinkedIn, Issued Apr 2021
Pro Tools 2019 Essential Training: 110 - Advanced Techniques
Issued Feb 2021
Timeline
Marketing & Account Management
All employers listed on resume
1997.11 - 2013.04
Bachelor of Arts - Marketing
Howard University
1991.01 - 1995.05