WILLIAM QUACKENBUSH
Seattle,WA
Summary
Creative leader with 15+ years of experience scaling high-performing teams, optimizing operations, and driving innovation across brand marketing and creative services. Proven track record leading studio operations, campaign execution, and process transformation across physical and digital channels. Passionate about storytelling, sports culture, and fostering environments that inspire bold, effective creative.
Overview
18
18
years of professional experience
Work History
Group Manager, Creative Studio
STARBUCKS
01.2020 - Current
- Lead a 20-person Creative Operations Team, including Print Production, and Creative Project Management supporting North America seasonal marketing and product campaigns.
- Directed strategic vendor consolidation, reducing production timelines by 20% and saving $300K annually.
- Implemented menu automation systems, decreasing production hours by 60% and improving speed to market by 25%.
- Evolved team capabilities to support owned channels, digital media, and social content.
- Partnered with Marketing Technology to streamline intake and workflow tools (Workfront), improving visibility and planning.
- Set team vision and optimized structure, performance metrics, and goal setting.
Interim Director, Creative Operations
STARBUCKS
09.2022 - 02.2023
- Led entire Creative Operations organization, including Content, Production, and Design Innovation teams.
- Established scalable outsourcing model to increase creative capacity while reducing internal costs.
- Oversaw implementation of Digital Menu Board platform transition, partnering across creative, tech, and operations.
- Expanded Workfront use for creative intake and training across teams.
Project Manager
STARBUCKS
01.2015 - 01.2020
- Delivered complex projects across global campaigns, retail experiences, and loyalty programs.
- Managed digital signage redesign from concept to launch, coordinating cross-functional input and QA.
- Produced global Starbucks Rewards Games, exceeding customer participation and spend goals by 10%+.
- Managed creative for Teavana/Starbucks eCommerce, improving briefing process and compliance to 100%.
Media Planner
HACKER AGENCY
01.2014 - 01.2015
- Developed digital strategies and performance reporting for Cricket Wireless campaigns.
- Improved team workflow efficiencies and vendor partnerships.
Team Lead, Interactive Project Manager
HACKER AGENCY
01.2011 - 01.2014
- Managed $21M AT&T digital program across UX, design, and development.
- Spearheaded workflow redesign, cutting email production timelines by 60%.
- Mentored project managers and improved cross-functional coordination.
Project Manager
HACKER AGENCY
01.2008 - 01.2011
- Executed marketing campaigns for AT&T, Netflix, UW, Chipotle, and others.
- Owned end-to-end print and interactive project delivery, meeting all cost and timing targets.
Education
Bachelor of Science - Business Administration
Central Washington University
Ellensburg, WASkills
- Studio Leadership
- Creative Operations
- Project & Program Leadership
- Team Development & Coaching
- Resource & Capacity Planning
- Budget Management ($MM)
- Vendor Strategy & Procurement
- Digital & Physical Campaigns
- Workfront Planning
- Cross-Functional Collaboration
Timeline
Interim Director, Creative Operations
STARBUCKS
09.2022 - 02.2023
Group Manager, Creative Studio
STARBUCKS
01.2020 - Current
Project Manager
STARBUCKS
01.2015 - 01.2020
Media Planner
HACKER AGENCY
01.2014 - 01.2015
Team Lead, Interactive Project Manager
HACKER AGENCY
01.2011 - 01.2014
Project Manager
HACKER AGENCY
01.2008 - 01.2011
Bachelor of Science - Business Administration
Central Washington University