Summary
Overview
Work History
Education
Skills
Certification
Con-way Freight NAE of the year 2005, 2006 and 2009
Timeline
Generic

William Judson

Lebanon,TN

Summary


Results-driven sales professional poised to excel in corporate account executive role. Adept at fostering strong client relationships, identifying growth opportunities, and implementing strategic sales initiatives. Known for exemplary teamwork, adaptability to changing needs, and unwavering focus on achieving targets. Skilled in negotiation, market analysis, and leveraging data-driven insights to drive business success.


Overview

27
27
years of professional experience
1
1
Certification

Work History

National Account Executive

Saia LTL Freight
07.2018 - 12.2024
  • Responsible for national sales to large customers in the states of AL, GA, MS, LA and TN.
  • Responsible for significant territory growth and improvement over a 6 year period. Territory moved for $21M annually to $140M. OR improved from 97 to 78 during that period.
  • Collaborated with marketing teams to create effective promotional materials tailored for specific target markets.
  • Conducted regular client reviews to assess account performance and identify areas for improvement or upselling potential.
  • Strengthened customer relationships for long-term success through consistent, personalized communication and service.
  • Analyzed market trends and adjusted sales tactics accordingly, maintaining a competitive edge in the industry.
  • Negotiated favorable contract terms with clients, balancing their needs with company objectives for profitability and growth.
  • Proactively identified opportunities within existing accounts to expand product offerings or increase service levels, driving revenue growth.
  • National Account Executive of the year 2005, 2006 and 2009.

Corporate Account Executive

YRC Freight
04.2013 - 07.2018
  • Responsible for sales to large customers in the states of AL, GA, MS, TN and KY. Also had responsibility for working with several large retail accounts located throughout the United States.
  • Mastered and constantly improved sales prospecting, follow-up and upsell processes.
  • Evaluated customers' potential needs to make appropriate recommendations.
  • Developed, serviced and grew corporate accounts up to 100% annually. Territory grew from $24M annualized to $132M annualized in a 5 year span.
  • Leveraged CRM to collect, organize, and manage sales data and customer information.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Corporate Account Executive of the year 2016.

Director of Business Development

Mode Transportation
07.2011 - 04.2013
  • Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
  • Increased client base by developing and implementing effective business development strategies.
  • Negotiated, prepared, and signed contracts with clients.
  • Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
  • Cultivated strong relationships with key stakeholders both internally and externally to optimize collaboration efforts across departments.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Communicated directly with customers and partners to build strong business networks and relationships.

National Account Executive

Con-Way Freight
01.1998 - 07.2011
  • Responsible for sales to large national account in the states of AL, AR, MS, TN and KY.
  • Grew territory from $54M annually to $270M over the course of 12 years.
  • Cultivated a deep understanding of each client''s unique business challenges, offering tailored solutions that met their specific needs.
  • Expanded national account base by identifying potential clients and executing targeted sales strategies.
  • Developed compelling sales presentations to showcase product offerings and persuade decision-makers to close deals.
  • Served as a trusted advisor to clients, providing expert industry knowledge and valuable insights to help them succeed in their business endeavors.
  • Implemented Sales Force systems to efficiently track client interactions, resulting in improved organization and time management.
  • Established clear lines of communication between departments involved in servicing national accounts, fostering collaboration toward common goals.
  • Improved bottom-line profits by creating new product penetration and retail market opportunities.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Education

Bachelor of Science - Business Administration And Accounting

Bethel University
McKenzie, TN

Skills

  • Client engagement
  • Territory management
  • Data-driven insights
  • Industry expertise
  • Financial acumen
  • Competitive intelligence
  • Goal oriented
  • Client relationship building
  • Sales presentations
  • Strategic planning
  • Solution selling
  • Strategic planning skills
  • Pricing strategy
  • Contract negotiations

Certification

  • Zenger Miller Training - 2009
  • TOPS Training - 2000
  • SPIN Selling Training - 2010

Con-way Freight NAE of the year 2005, 2006 and 2009

Awarded NAE of the year 2005, 2006 and 2009 for best territory growth amongst all peers.  

Timeline

National Account Executive

Saia LTL Freight
07.2018 - 12.2024

Corporate Account Executive

YRC Freight
04.2013 - 07.2018

Director of Business Development

Mode Transportation
07.2011 - 04.2013

National Account Executive

Con-Way Freight
01.1998 - 07.2011

Bachelor of Science - Business Administration And Accounting

Bethel University

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William Judson