William Kennedy
Bethlehem,PA
Summary
Focused on delivering excellent customer service by building trust and a relationship with each customer. Both Internal and External Customers. Results based sales account executive and manager with over 30 years of experience and a record of success in print and media advertising. Develop and train Account Executive to assist them to reach their fullest potential. Inspires trust and respect as a result of high ethical standards and values.
Overview
28
28
years of professional experience
Work History
Account Executive
Viamedia
Bethlehem, PA
03.2017 - Current
- Manage a territory with over 25 active accounts monthly
- Doubled Digital Revenue in 2023 from 2022 Revenue
- Finished First in 1st Quarter 2022 Fast Start Sales Contest
- Led Pennsylvania Office in New Business in 2017, 2018, 2021
Automotive Sales Manager
The Morning Call
Allentown, PA
02.2012 - 09.2016
- Took over underperforming sales staff to rejuvenate sales in the Automotive segment
- Increased print sales over 32%
- Implemented Lehigh Valley Wide Automotive Sale that brought in over $25,000 on Memorial Day Weekend.
Digital Solution Sales Manager
The Morning Call
Allentown, PA
01.2014 - 03.2015
- Took over new division in company
- Recruited and hired Sales Team
- Grew division to over $250,000 in year one
- One of two profitable papers in Tribune Publishing.
Retail Sales Manager
The Morning Call
Allentown, PA
02.2012 - 12.2013
- Took over Sales Staff that was young and required development
- Trained Need Based Selling to develop young staff
- Grew Online Revenue 62% over prior year.
Automotive Account Executive
Express-Times
Easton, PA
09.2011 - 02.2012
- Worked with Automotive Dealers to maximize the traffic into their dealerships
- Achieved Sales Goals in 5 of 5 months with the company
- Grew Revenue 17% over prior year
- Grew Online Revenue 49% over prior year.
Automotive Account Sales Manager
Media One of Utah
West Valley City, UT
05.2010 - 09.2011
- Manage a team of four Account Executives who work with Automotive Dealers to advertise in The Salt Lake Tribune and Deseret News print and Interactive products
- Achieved Goal 13 of 15 months with the company
- Worked with Account Executives to identify Automotive Dealers who have not run in the paper for several years
- We got two back to the paper in first month
- Neither Dealer had advertised with Media One in over six years
- Over the year, we brought eight dealers back into the paper
- Increased overall sales by 31%
- Increased Automotive revenue 47% in the Fourth Quarter of 2010.
Automotive Advertising Manager
The Morning Call
Allentown, PA
09.2006 - 04.2010
- Lead a team of Six Account Executive with a revenue responsibility of over 7 Million Dollars annually in the Automotive Category
- Developed Reverse Publishing Product that has brought in $85,000 incremental dollars to date
- Work with team to present Multi-Media Advertising solutions
- This resulted in over 45% in growth of Interactive Sales
- Led team to become the number one Mid-City Market on Cars.com in 2008
- Develop Cross Departmental Promotional Ideas that resulted in over $100,000 incremental revenue
- Top Tribune paper in Auto for 7 consecutive quarters
- Increased Interactive Sales by 15% in 2009.
Advertising Sales Manager
The Morning Call
Allentown, PA
05.2007 - 02.2008
- Managed a team of two Sales Managers and nine Account Executives with a revenue responsibility of over four million dollars annually with Local Retailers
- Developed new products and High Impact Ad positions that brought in over $275,000 in new revenue
- Worked with Managers and Account Executive to develop successful sales strategies
- Achieved budget for the 4th quarter increasing revenue by 8%.
Retail Sales Manager
The Morning Call
Allentown, PA
09.2006 - 05.2007
- Supervised a team of four Account Executives with 1.5 Million Dollars annually with Local Retailers
- Took over team that had achieved their Sales goal only once in nine months
- Developed Needs Based Sales Training and focused the Account Executives on selling to the customers needs
- Achieved Sales Goal Eight Straight Months increasing revenue year over year by 16%.
Account Executive
Comcast Spotlight
Wyomissing, PA
10.2002 - 09.2006
- Responsible for maintaining existing accounts and growing new business in set territory
- Achieved Presidents Club for top 5% of sales people in the country for 2004
- Grew Non-Automotive Business 43% in 2005
- Second in dollars sold on Telemundo of all Account Executives in the Philadelphia Designated Market Area.
Premise Account Executive
Verizon Information Services
Bethlehem, PA
04.2001 - 09.2002
- Responsible for growing overall revenue through increasing programs for current advertisers, selling non-advertisers and selling Web Products
- Achieved over 107% of Sales Net Growth and 104% of Web Product Goals in 2001
- Rated 3rd overall sales performance in Bethlehem Office for 2001.
Retail Advertising Manager
The Courier News/Gannett Co.
Bridgewater, NJ
12.1996 - 04.2001
- Supervised the entire Retail Advertising Department which included 15 Account Executives, 3 Artists and 3 Sales Assistants
- Developed Weekly product that brought in over $30,000 in incremental revenue.
Advertising Sales Supervisor/Manager
The Courier News/Gannett Co.
Bridgewater, NJ
12.1996 - 10.2000
- Supervised a team of five Account Executives, Sales Coordinator and Artist
- Achieved 102% of goal in 1997, 12% increase year over year
- Developed new products that brought in over $40,000 in incremental revenue.
Account Executive
The Courier News/Gannett Co.
Bridgewater, NJ
05.1996 - 12.1996
- Responsible for maintaining 45 active accounts
- Account Executive of the month, August and September, 1996
- Increased Revenue 28% year over year in largest territory in the company.
Education
Skills
- Account Management
- Contract Negotiation
- Customer Relationship Management
- Needs Assessment
- Revenue Generation
- Territory Management
Timeline
Account Executive
Viamedia
03.2017 - Current
Digital Solution Sales Manager
The Morning Call
01.2014 - 03.2015
Automotive Sales Manager
The Morning Call
02.2012 - 09.2016
Retail Sales Manager
The Morning Call
02.2012 - 12.2013
Automotive Account Executive
Express-Times
09.2011 - 02.2012
Automotive Account Sales Manager
Media One of Utah
05.2010 - 09.2011
Advertising Sales Manager
The Morning Call
05.2007 - 02.2008
Automotive Advertising Manager
The Morning Call
09.2006 - 04.2010
Retail Sales Manager
The Morning Call
09.2006 - 05.2007
Account Executive
Comcast Spotlight
10.2002 - 09.2006
Premise Account Executive
Verizon Information Services
04.2001 - 09.2002
Retail Advertising Manager
The Courier News/Gannett Co.
12.1996 - 04.2001
Advertising Sales Supervisor/Manager
The Courier News/Gannett Co.
12.1996 - 10.2000
Account Executive
The Courier News/Gannett Co.
05.1996 - 12.1996
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