William Kenny
Felton,USA
Summary
Performance marketing professional with proven track record of leading impactful digital campaigns and driving brand growth. Highly reliable team player focused on achieving results and adapting to dynamic market needs. Skilled in data-driven decision-making and strategic planning, valued for collaborative spirit and goal-oriented mindset.
Overview
7
7
years of professional experience
Work History
Director of Marketing
Inquirly Inc
10.2023 - 02.2025
- I managed over $4.5 million in ad spend in 2024 in paid search and generated over $1.2 million in PPC profit
- PPC Profit in 2023 was only $402K
- In the 15 full months I managed the PPC accounts they averaged over $88K in monthly profit
- Before I took over in October 2023, they were averaging $30K in monthly profit
- I implemented a call tracking solution that improved our revenue upload accuracy in Google from 60% on average to consistently over 90%
Performance Marketing Lead
Webuyanycar.com Usa
02.2022 - 07.2024
- I oversaw an annual Performance budget of $15-$18 million across Google, Bing, YouTube, and Facebook
- I was responsible for driving qualified appointments that will ultimately turn into purchases
- This role is heavily focused on search term management
- I also am consistently managing our CPA targets in response to market conditions to maximize our volume and ROAS
- In FY24 I have increased our ROAS by 8% (over $850k) despite challenging market conditions
- (USA)
Paid Media Manager
RentBridge
12.2020 - 02.2022
- I increased the number of qualified property management leads for clients from 19 to 49 per month while decreasing the cost per qualified lead from $450 to $149
- I have also created and managed campaigns for internal business units such as a virtual assistant staffing platform (25,000+ VAs have signed up), a property management course, and B2B campaigns for business lead generation
PPC Analyst
LeadRival/Leading Response
03.2018 - 12.2020
- I managed $850K-$1 million in monthly ad spend across internal and client accounts
- Major focus on growing Car Accident vertical
- I scaled to over $30k in weekly profit ($8k in 2018)
- Strategically positioned bids Beat profit targets for internal accounts in 2020 Q2, Q3, and Q4 respectively
Education
Bachelor of Science - Sports Management
University of Delaware
Newark, DE05-2014
Skills
- Google ads expertise
- Data-driven decision making
- ROI-driven approach
- Bid management
- A and B testing
- Conversion tracking
- Ad copywriting
- Keyword research
- Geo-targeting
- Performance reporting
- Competitor analysis
- MS Excel
Timeline
Director of Marketing
Inquirly Inc
10.2023 - 02.2025
Performance Marketing Lead
Webuyanycar.com Usa
02.2022 - 07.2024
Paid Media Manager
RentBridge
12.2020 - 02.2022
PPC Analyst
LeadRival/Leading Response
03.2018 - 12.2020
Bachelor of Science - Sports Management
University of Delaware
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