William Lancaster
Royal Oak
Summary
Results-oriented professional focused on exceeding revenue objectives, driving business growth, and customer satisfaction. Excellent networking and lead development skills. Creative and concise with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Developer
JMA-Express Employment Professionals
05.2024 - 03.2025
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and implementing strategic sales approaches.
- Streamlined internal processes to increase efficiency and productivity within the business development team.
- Negotiated, prepared, and signed contracts with clients.
- Evaluated competitor offerings to identify gaps in the market and capitalize on opportunities for growth.
Merchandiser
Shiftsmart
10.2023 - 05.2024
- Acting as bridge between product and consumer
- Maximizing sales and profitability through effective product presentation and inventory management
- Product Presentation and Store Layout
- Visual Merchandising, Creating eye-catching displays and ensuring products are presented in a way that maximizes sales
- Store Layout management
- Developing and implementing store layouts that optimize product visibility and customer flow
- Creating and managing in-store signage to inform and entice customers
- Monitoring inventory levels to prevent stockouts or overstocking
- Distributing products to stores based on sales data and demand forecasting
- Handling product returns and ensuring proper disposal or restocking
Reservations Sales Specialist
Prime Vacations
04.2023 - 10.2023
- Increased client base by identifying new business opportunities and implementing strategic sales approaches
- Streamlined internal processes to increase efficiency and productivity within the business development team
- Negotiated, prepared, and signed contracts with clients
- Consistently exceeded quotas through penetration of new accounts
- Improved customer satisfaction by efficiently handling reservation inquiries and providing accurate information
- Enhanced booking process for smoother transactions through regular system updates and maintenance
- Consistently met sales targets by effectively upselling travel packages and add-on services
- Maintained strong relationships with clients, ensuring repeat business and positive referrals
- Streamlined communication channels between hotel staff and guests to ensure seamless reservation experiences
- Assisted in the implementation of new reservation software, reducing booking errors and increasing efficiency
- Provided exemplary customer support during high-volume periods, maintaining professionalism under pressure
- Handled reservations and answered questions from interested patrons for busy 1000+ unit property management company
Administrative Assistant/Inside Sales Coordinator
Outwest Drywall Supply
10.2022 - 04.2023
- Enhanced office efficiency by streamlining administrative processes and implementing organizational systems
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents
- Boosted team productivity by managing communication channels and ensuring timely responses to inquiries
- Ensured accurate record-keeping with diligent data entry and database management for vital company information
- Contributed to cost reduction efforts by identifying opportunities for process improvements and negotiating vendor contracts
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed
- Collaborated on special projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success
- Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions
Patient Care Coordinator
Mile High Psychiatry
06.2022 - 10.2022
- Enhanced patient satisfaction by efficiently scheduling appointments and managing patient flow
- Streamlined communication between patients and healthcare providers, ensuring timely responses to inquiries and concerns
- Assisted in the development of care plans tailored to individual patient needs, improving overall health outcomes
- Coordinated with insurance companies for accurate billing and claim processing, reducing errors and financial discrepancies
Hotel Front Desk Supervisor
Green Tree Inn And Suites
11.2021 - 06.2022
- Enhanced guest satisfaction by managing front desk operations and providing exceptional customer service
- Streamlined check-in and check-out processes for increased efficiency and guest satisfaction
- Resolved guest issues promptly, ensuring a positive experience for all hotel patrons
- Trained new front desk staff members, improving overall team performance and knowledge
- Collaborated with housekeeping and maintenance teams to ensure timely completion of tasks and room readiness
- Monitored occupancy levels, adjusting room rates as needed to maximize revenue potential
- Supervised daily shift changes, ensuring smooth transitions between staff members at the front desk
- Handled escalated guest complaints professionally, working towards resolution while maintaining composure under pressure
- Updated hotel policies as needed to comply with industry standards and local regulations, communicating these updates clearly to staff members
- Developed strong relationships with repeat guests by anticipating their needs upon arrival and providing personalized service throughout their stay
Store Manager
The Terpene Lab
12.2019 - 11.2021
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies
- Improved customer satisfaction through staff training in customer service and product knowledge
- Maximized sales by creating innovative visual merchandising displays and store layouts
- Developed a successful employee retention plan, reducing staff turnover rates significantly
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees
- Streamlined purchasing processes, negotiating with vendors for better prices and payment terms
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations
Assistant Store Manager/Truck Dispatcher
Outwest Drywall Supply
08.2017 - 07.2019
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization
- Maximized profits by negotiating better deals with vendors and reducing shrinkage through loss prevention strategies
- Increased employee retention, training staff in effective customer service techniques and product knowledge
- Improved store operations by establishing clear communication channels between team members and implementing efficient scheduling practices
- Collaborated with store manager to develop marketing initiatives that drove traffic and increased brand awareness
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies
Education
High School -
Putnam County High School
Eatonton, GA05.2006
Skills
- Articulate
- Adaptable
- Charismatic
- Superb Phone Etiquette
- Time Management
- Project Management
- Public Speaking
- Deal Negotiations
- Account Development
- Client Management
- Quality Control
Accomplishments
- Exceeded Sales Targets – Consistently surpassed monthly and quarterly sales goals, achieving top-performer status in multiple roles.
- Built Strong Client Relationships – Developed and maintained lasting partnerships, leading to increased customer retention and referral business.
- Revenue Growth – Played a key role in boosting revenue by implementing strategic sales techniques and personalized customer engagement.
- Leadership & Training – Trained and mentored new team members, improving overall sales performance and customer satisfaction.
- Brand Development – Successfully contributed to brand visibility and market expansion through innovative promotional strategies.
- Event Coordination – Assisted in planning and executing high-profile events, ensuring seamless operations and exceptional guest experiences.
- Customer Service Excellence – Consistently recognized for outstanding customer service, leading to high satisfaction ratings and repeat business.
- Strategic Marketing Contributions – Collaborated on marketing campaigns that drove audience engagement and increased brand awareness.
- Adaptability & Versatility – Excelled in dynamic environments, quickly adapting to new roles and responsibilities to meet business needs.
- Industry Recognition – Received awards or commendations for exceptional performance in sales, hospitality, or brand promotion.
Certification
-Forklift Certification
-Sales Pro X Certification
Timeline
Business Developer
JMA-Express Employment Professionals
05.2024 - 03.2025
Merchandiser
Shiftsmart
10.2023 - 05.2024
Reservations Sales Specialist
Prime Vacations
04.2023 - 10.2023
Administrative Assistant/Inside Sales Coordinator
Outwest Drywall Supply
10.2022 - 04.2023
Patient Care Coordinator
Mile High Psychiatry
06.2022 - 10.2022
Hotel Front Desk Supervisor
Green Tree Inn And Suites
11.2021 - 06.2022
Store Manager
The Terpene Lab
12.2019 - 11.2021
Assistant Store Manager/Truck Dispatcher
Outwest Drywall Supply
08.2017 - 07.2019
High School -
Putnam County High School
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