William Lauderback

• Developed relationships with clients through regular site visits and follow-ups.
• Conducted product presentations to showcase features and benefits effectively.
• Followed up with customers after sale and delivery to ensure satisfaction and resolve any issues that arise.
• Responded promptly to customer inquiries via phone or email.
• Conducted market research to identify new opportunities and develop target customer profiles.

• Identified potential customers, evaluated their needs and created customized solutions.
• Delivered presentations at client meetings, showcasing company offerings in a professional manner.
• Monitored competitors' activities and pricing strategies within the assigned territory.
• Provided training to existing customers on product usage, implementation and upgrades.

• Drove Builder sales and marketing initiatives for national market.
• Managed rebate budget and expenditures effectively.
• Designed and implemented millwork product presentations across U.S.
• Established a qualified team to enhance Builder Sales performance.
• Promoted to Director of Builder Sales within 18 months.
• Attended Director Sales meetings to review P&L statements and corporate expenditures.

• Managed millwork sales and marketing initiatives for Charlotte market to drive revenue growth.
• Developed strategic sales plans aligned with company objectives and budgetary constraints.
• Designed engaging product presentations to improve market visibility and attract customers.
• Trained outside sales personnel and inside support team on comprehensive product offerings.

Reviewed builder quotes for accuracy and maintained pricing consistency.

• Oversaw marketing funds budget, optimizing expenditures for maximum impact.

• Formulated sales budgets and strategies to achieve financial targets.
• Closed high-margin contracts locally and internationally, maximizing profitability.
• Achieved margin goals through value-based selling and exceptional service.
• Organized and scheduled installations while ensuring timely follow-ups.
• Developed a tailored marketing strategy for company’s online business.

• Built and trained an outside sales team, enhancing overall performance.
• Established ambitious sales and margin goals to drive revenue growth.

Increased builder accounts by 30% within the first year.

• Achieved average sales growth of 18% per month throughout the year.
• Strengthened Windoor's market presence in Charlotte, Raleigh, and Greensboro.

• Expanded territory account base from 20 to over 90 accounts within three years.
• Boosted sales from $1.2M in year one to $8.6M in year three.
• Analyzed customer needs to determine volume potential and develop effective product strategies.
• Implemented tailored service strategies to achieve sales objectives across all territories.

• Trained dealer sales teams on new product offerings and builder calls.
• Increased account portfolio by 15% through targeted strategies.
• Achieved 20% growth in sales via effective relationship management.
• Implemented electronic file system to enhance company sales reporting.

• Transformed undeveloped market, boosting annual sales from $800K to over $3.6M in two years.
• Expanded account portfolio by 200% through strategic cold calling and proactive engagement.
• Established Huttig as premier wholesaler of millwork products in Charlotte market.

• Conducted site visits to assess needs, demonstrate products, and recommend strategic solutions for customer requirements.
• Educated customers on product features and technical details to highlight benefits.
• Organized sale calls with customers and vendors.

• Supervised daily operations in a fast-paced retail environment.
• Trained and mentored new team members on store policies.
• Coordinated inventory management and restocking procedures effectively.
• Ensured compliance with safety standards and company regulations.
• Assisted customers with product selection and problem resolution.