WILLIAM LE SANTE
Coconut Creek,FL
When people talk, listen completely. Don’t be thinking what you’re going to say. Most people never listen.
Ernest Hemingway
Summary
Strong leader and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills.
Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
25
25
years of professional experience
Work History
President
Thirty One Street
11.2011 - Current
- Established and maintained strong relationships with 45 customers annually, vendors, and strategic partners. Grew boutique marketing firm 12-18% in revenue each year.
- Utilized CRM software to track sales progression and communicate project needs.
- Delivered recommendations to long-term accounts to promote brand awareness to key audiences.
- Created logos, illustrations, and typography for various organizations by using Adobe Creative Suite and Microsoft Office Suite.
- Created motion graphics and video content for websites and applications.
- Created and managed social media campaigns to increase brand engagement.
- Developed creative design for print materials, brochures, banners, and signs.
Campaign Manager
ExpertHub
04.2009 - 04.2011
- Managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved the company's reputation and positive image in markets served by recommending strategies to promote brand effectiveness and highlight product benefits,
Director of HR
NOLO
04.2008 - 03.2009
- Directed each phase of the hiring process, encompassing employment verification, employee relations investigations, criminal background checks, and onboarding.
- Coordinated and worked with management on performance evaluations, supervisory practices, dispute resolution, and employee accountability.
- Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.
HR Coordinator
NOLO
03.2005 - 03.2008
- Maintained human resources information system and kept employee files up-to-date and accurate.
- Assisted with recruitment process by posting job ads, filtering applications, scheduling interviews, assisting in interview process, and drafting offer letters.
- Completed background and reference checks to facilitate hiring and onboarding of employees.
Sales Manager
NOLO
01.2005 - 01.2008
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Team Leader
Cydcor
07.1998 - 07.2005
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Evaluated staff performance and provided coaching to address inefficiencies. In addition, led regular team meetings to keep sales personnel motivated with tips, techniques, and relevant information.
- Facilitated ongoing training to keep the sales team successfully closing deals - #1 in the country out of 60 offices.
- Managed 20 sales team members to consistently exceed 100% of sales quotas annually.
Education
Marketing
- 4.0 GPA
Skills
- Innovative and Visionary Leader
- SEO Optimization
- Effective Communicator and Public Speaker
- Creative logo and website designer
- Affinity Design
- Salesforce
- Microsoft Office Expertise
- Google Algorithm, webmaster tools
- Link Building
- Content Curation
- Brand Visibility
- Key Performance Indicators (KPIs)
- Online Reputation Monitoring
- Digital Content Development
- Competitive Research and Analysis
Accomplishments
- Created a successful shared lead campaign in the legal industry that is now that industry standard for law firm lead gen sites.
- Developed a marketing campaign for a child that saved her life. 2nd marketing campaign was to raise funds for another critically ill child who is alive and doing well today.
- Trained a team of salespeople in the development of the marketing campaign for Crystal Springs and Pepsi-co and became the number one office in the country.
- Achieved 90% success rate for small businesses through effective SEO getting them listed on the first page of Google through white hat practices.
Languages
Spanish
Native or Bilingual
Awards
Leader of the Year Award Winner- Cydcor
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
President - Thirty One Street
11.2011 - Current
Campaign Manager - ExpertHub
04.2009 - 04.2011
Director of HR - NOLO
04.2008 - 03.2009
HR Coordinator - NOLO
03.2005 - 03.2008
Sales Manager - NOLO
01.2005 - 01.2008
Team Leader - Cydcor
07.1998 - 07.2005
FIU - , Marketing
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