Summary
Overview
Work History
Education
Skills
Languages
Timeline
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William Lin

Summary

Head of Marketing for a start-up company with marketing and psychology qualifications and extensive practical experience in sales and digital marketing. Demonstrated success through effective social media campaigns that produce tangible and measurable outcomes with limited budget expenditures. Proficient in trend analysis, content creation, and sales applications to boost customer traction and generate sales revenue.

Overview

3
3
years of professional experience

Work History

Head of Marketing

Hong Kong Richwall Trading Limited
07.2024 - Current

Established company's social media presence

  • Garnered up to 10k views per post by identifying and analyzing trending keywords and hashtags.
  • Maximizing exposure through attention-grabbing titles
  • Created initial social media presence on Chinese social media

Maximized customer engagement and product awareness.

  • Actively responding to customers via multiple social media platforms
  • Enhancing customer experience through online interaction and in-person engagement

Sales Associate Intern

Hong Kong Richwall Trading Limited
07.2024 - Current

Provided guidance on student housing rental

  • Introducing product features and benefits during client consultations and touring leading to 5 closed deals.

Demonstrated adaptability and critical thinking ability

  • Quickly learn and build new housing information and incorporating it into sales pitches
  • Initiated proactive outreach strategies to identify potential clients and generate new leads for the business.
  • Increased signed lease through effective upselling and cross-selling techniques.

Sporting Official

University Recreation And Wellness Center
09.2023 - Current

Demonstrated expertise in enforcing rules

  • Maintaining fair play as a basketball referee for intramural leagues.
  • Handle conflicts between players and dealing with unwarranted interaction

Basketball Coach

Topflight Basketball Academy
06.2023 - 08.2023

Created engaging and age-appropriate practice sessions

  • Implemented tailored training programs, focusing on skill development and strategic gameplay
  • Foster passion for young players and sharing important sporting philosophy
  • leading to a significant improvement in players' confidence and overall enjoyment of basketball.

Laboratory Intern

Child And School Psychology Laboratory, HKU
06.2021 - 08.2021

Completed research, compiled data, updated spreadsheets, and produced timely reports.

  • Sorted and organized over 50+ files, spreadsheets, and reports.
  • Participated in workshops and presentations related to projects to gain knowledge.
  • Interacted with participants by phone, email, or in- person to provide information.

Education

Bachelor of Arts - Psychology

University of Minnesota Twin Cities
Minneota, MN
06.2026

Skills

  • Advertising Campaigns
  • Marketing Analytics
  • Creative Direction
  • Sales Support
  • Digital Marketing
  • Critical Thinking

Languages

English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Limited Working

Timeline

Head of Marketing

Hong Kong Richwall Trading Limited
07.2024 - Current

Sales Associate Intern

Hong Kong Richwall Trading Limited
07.2024 - Current

Sporting Official

University Recreation And Wellness Center
09.2023 - Current

Basketball Coach

Topflight Basketball Academy
06.2023 - 08.2023

Laboratory Intern

Child And School Psychology Laboratory, HKU
06.2021 - 08.2021

Bachelor of Arts - Psychology

University of Minnesota Twin Cities
William Lin