Summary
Overview
Work History
Education
Skills
Certification
Volunteer Experience
Timeline
Generic

William Lince

Holloman AFB,U.S.

Summary

Professional and personable with over 13 years’ successful experience in client relations, and info-technologies. Excellent communicator with exceptional written and verbal communication skills. Results driven and distinguished leader committed to excellence, innovation, and success. Diligent and effective problem solver with reliable research-based decision making, organizational, and interpersonal skills—strong focus on analytics, critical thinking, process improvement, legal & policy interpretation, evaluation, and administration. Strong knowledge of principals and processes for customer and personnel services—stakeholder/shareholder assessments, meeting and exceeding quality standards for services, and evaluation of satisfaction for all parties. Analytical facts-based thinker, resolute researcher, and an experienced efficient problem solver. Hard-working, adaptable, team-player, and productive in stressful and fast-paced environments. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Digital Marketing Professional

Self-Employed
09.2011 - Current
  • Provide copywriting and graphic design services for over 10 managed accounts for everything from Web site design, social media management, posts, and creating sales pages, to paid ad placements with digital and offline media.
  • Coordinated influencer partnerships, amplifying brand reach and credibility within target markets.
  • Helped clients develop website portals and social media pages to promote businesses.

Director of Brand Strategy

Splash Factory LLC
06.2020 - 09.2022
  • Managed team of 8 to write, edit, record, mix, master, and publish over 124 Videos for social media, ranging from 5 - 25 minutes in length resulting in over 10 assisting in over 10 million unique viewers on YouTube in under 2 years, and took YouTube channel from 26k to over 90k Avid subscribers along with 332 apple podcast episodes published.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

Chief Marketing Officer

Monarch Blockchain Corporation Inc.
01.2019 - 08.2022
  • Oversaw successful marketing campaigns, improving conversion and adoption leading to over 1,000,000 cryptocurrency wallets generated in under 4 years.
  • Managed and oversaw design of marketing material and promotional literature for organization.
  • Managed cross-functional teams for successful marketing campaign execution and performance analysis.
  • Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
  • Redesigned user experience, site functionality, and online merchandising to increase sales.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Oversaw and guided brand marketing programs to optimize user product experience.
  • Delivered consistent growth in key performance indicators by continuously refining marketing strategies based on analytics insights.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Expanded global market presence through tailored international marketing initiatives focused on regional preferences and trends.

Munitions Systems Specialist

USAF
12.2005 - 10.2010
  • Supervised operations with over 50 people, ensuring success of munitions operations unpacking, packing, loading, unloading, and delivery with 100% success rate on delivery times and 0 operational mishaps.
  • Implemented quality control measures to minimize discrepancies between actual inventory numbers versus recorded data in system database.
  • Prioritized tasks effectively under tight deadlines while maintaining high standards of quality work and attention to detail.

Education

Bachelor of Science - Marketing

SNHU
Manchester
07.2023

Skills

  • Consumer Behavior Research
  • Cross-Functional Team Collaboration
  • Data Analytics
  • Audience Engagement
  • Regulatory Compliance
  • Landing Page Design
  • Blogging
  • Technical Writing
  • Ad development
  • Strategic Planning
  • Affiliate Program Marketing
  • CRM Management
  • Advertising Strategy
  • Creative Thinking
  • Project Management
  • Keyword Research
  • Content Strategy
  • Viral Marketing Campaigns
  • Video Marketing
  • Market Research and Analysis
  • Project Coordination
  • Creative Idea Development
  • Content Curation
  • Relationship Building
  • Conversion Rate Optimization
  • Media Relations
  • Client Relationship Management
  • Proposal Development
  • SEO Strategies
  • Strategic Networking
  • KPIs Identification
  • Application Development
  • Mobile Marketing
  • E-commerce strategy
  • Team Leadership
  • Advertising Strategies
  • Search engine marketing
  • Promotional planning
  • Customer Segmentation
  • Web Analytics
  • Google Analytics understanding
  • Decision-Making
  • Branding Campaigns
  • Market Research
  • Adobe Creative Suite
  • Account Management
  • Business Needs Analysis
  • Campaign Management
  • Online Media Campaigns
  • Microsoft Office
  • Search Engine Optimization
  • Competitor Analysis
  • Web Content Management
  • Online Reputation Management
  • KPI Tracking
  • Keyword optimization
  • Social Media Marketing
  • User Intent Profiling
  • Campaign Launch and Lifecycle Management
  • Talent Development
  • Content Development
  • Social Media Engagement
  • Excellent Communication
  • Friendly, Positive Attitude
  • Flexible and Adaptable
  • Attention to Detail
  • Google Analytics

Certification

  • Analytics & Data Specialist (DigitalMarketer.com)
  • E-commerce Marketing Specialist (DigitalMarketer.com)
  • Email Marketing Specialist (DigitalMarketer.com)
  • Search Marketing Specialist (DigitalMarketer.com)
  • Customer Value Optimization Specialist (DigitalMarketer.com)
  • Content Marketing Specialist (DigitalMarketer.com)
  • Customer Acquisition Specialist (DigitalMarketer.com)

Volunteer Experience

  • Key Spouse, 6+ months, Military spouse support in the 54 OSS at Holloman AFB—serving as an organization point of contact and a liaison for the commander with military and civilian families—currently ongoing
  • Photography & Security Teams at “My City Church”, 1 and ½ years, Volunteered in photography and security teams
  • Mentoring, 2+ years, Volunteered to mentor younger men in business and personal lives, mentoring 5 individuals—currently ongoing
  • Airmen against drunk driving, 176 Hours, Elected as Vice President of the program at Kadena AFB in 2007, Okinawa Japan
  • Missions Trip to Thailand, 7 days, Helped restock village pond with fish, build rice hut and bathroom in field, painted orphanage, maintained lawn of over 10 acres creating fire break, and bolstered relations between U.S. and Thailand residents, international and multi-cultural communication and experience

Timeline

Director of Brand Strategy

Splash Factory LLC
06.2020 - 09.2022

Chief Marketing Officer

Monarch Blockchain Corporation Inc.
01.2019 - 08.2022

Digital Marketing Professional

Self-Employed
09.2011 - Current

Munitions Systems Specialist

USAF
12.2005 - 10.2010

Bachelor of Science - Marketing

SNHU

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William Lince