Summary
Overview
Work History
Education
Skills
Certification
Certificationsandtools
Timeline
Generic

William Lockhart

Murfreesboro,TN

Summary

Strategic Marketing Executive with 20+ years of experience in driving branding initiatives and formulating go-to-market strategies. Proven track record of delivering substantial business growth through innovative marketing campaigns and data-driven decision-making. Expertise in market analysis, brand positioning, and team leadership, with a focus on achieving measurable results. Committed to leveraging extensive industry knowledge to further enhance brand presence and market share.

Results-driven project manager with expertise in healthcare, digital marketing, and analytics. Proven ability to collaborate effectively with leadership and manage complex projects that enhance operational efficiency. Demonstrates strong analytical skills to drive data-informed decision-making and improve overall performance. Committed to leveraging insights for continuous growth and innovation within the organization.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Web Strategy & Data Analytics Manager

Servpro, Inc (HQ)
Gallatin, TN
06.2021 - Current
  • Spearheaded branding initiatives by implementing a new corporate website that aligned with business goals.
  • Delivered strategic web analytics insights to executive leadership for decision-making.
  • Developed and executed comprehensive marketing plans to drive user
    engagement and optimize lead generation through data-driven strategies.
  • Partnered with cross-functional teams to improve vertical penetration with key strategic accounts.
  • Led commercialization efforts for web product launches, including market research, positioning, and revenue forecasting.

Vice President, Digital Marketing & Online Growth

NuClix Digital Marketing
Nashville, TN
01.2019 - 08.2020
  • Developed and executed strategic plans to support the vision of the organization.
  • Formulated policies that improved operational efficiency and productivity.
  • Directed business development initiatives, including acquisitions and joint venture agreements.
  • Negotiated contracts with vendors for services, products and supplies.
  • Directed branding and messaging strategies for over 50 clients, aligning campaigns with business growth objectives.
  • Optimized digital campaigns, improving conversions by up to 25%, while reducing ad spend by 15%.

Digital Marketing Manager

Integrity Nutraceuticals
Spring Hill, TN
04.2013 - 08.2015
  • Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
  • Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
  • Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
  • Created content for websites, blogs and email newsletters to engage customers with the brand.
  • Optimized web pages for higher search engine rankings using SEO techniques.
  • Planned and implemented strategies for paid search campaigns across multiple ad networks.

Senior Web Strategy Manager

CIS Web Marketing & Online Reputation Management
Nashville, TN
05.2010 - 11.2013
  • Designed and executed multi-channel marketing strategies to grow market share by 17% within 18 months.
  • Developed thought leadership content, fostering brand credibility, and industry recognition.
  • Managed a broad portfolio of online advertising campaigns, utilizing platforms such as Google AdWords and Bing.
  • Analyzed market trends to identify areas of opportunity.
  • Collaborated with senior management to create new strategies and initiatives.
  • Developed detailed project plans to ensure successful execution of strategy initiatives.

Education

Bachelor of Science - Business Administration (Marketing & Management)

North Carolina Central University
Durham, NC

Skills

  • Strategic Planning & Market Analysis
  • Branding and Messaging Development
  • Lead Generation & Funnel Optimization
  • Marketing Campaign Execution
  • Go-to-Market Strategy Creation
  • Copywriting and Presentation Excellence
  • Team Leadership & Cross-Functional Collaboration
  • Digital Marketing & Analytics Tools (Google Analytics, Tableau, BrightEdge)
  • PR and Thought Leadership Initiatives
  • Predictive modeling
  • API integration
  • Advanced analytics
  • Data integration

Certification

• Google Analytics Certified
• Google AdWords Certified
• BrightEdge SEO Platform
• Tableau Analytics
• Adobe Creative Suite

Certificationsandtools

  • Google Analytics Certified
  • Google AdWords Certified
  • BrightEdge SEO Platform
  • Tableau Analytics
  • Adobe Creative Suite

Timeline

Web Strategy & Data Analytics Manager

Servpro, Inc (HQ)
06.2021 - Current

Vice President, Digital Marketing & Online Growth

NuClix Digital Marketing
01.2019 - 08.2020

Digital Marketing Manager

Integrity Nutraceuticals
04.2013 - 08.2015

Senior Web Strategy Manager

CIS Web Marketing & Online Reputation Management
05.2010 - 11.2013

Bachelor of Science - Business Administration (Marketing & Management)

North Carolina Central University

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