Summary
Overview
Work History
Education
Skills
Timeline
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William Loomer

Strongsville,OH

Summary

Proactive and goal-oriented professional with exceptional time management and problem-solving skills. Recognized for reliability and adaptability, with a swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

Overview

28
28
years of professional experience

Work History

Communications Manager

NiSource
08.2016 - Current
  • Developed and executed communication plans with specific tactics and messages to align business objectives with a positive customer perception of the company
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization
  • Trained direct reports in best practices for public relations and corporate communications, increasing overall department effectiveness.
  • Developed and maintained positive relationships with media partners to help support operations and served as company spokesperson to promote company initiatives
  • FEMA trained in the Incident Command System and served on the command staff as the public information officer for several large-scale emergencies
  • Managed the company’s public awareness program and agency, creating an award-winning program through successful execution of tactics and campaigns
  • Coordinated and oversaw the company’s first Annual Safety Report which was distributed to key stakeholders and the general public

Investigative Producer/Researcher

19 Action News
01.2008 - 08.2016
  • Researched and produced in-depth investigations uncovering fraud, government waste, and mismanagement both locally and nationally as part of a three person team
  • Analyzed and interpreted complex data and reports
  • Developed and cultivated relationships with local community and governmental leaders and representatives
  • Facilitated public information requests that are specific and relevant to investigative needs
  • Ensured all investigations meet or exceed station specific branding and style standards
  • Provided research support for daily news effort as directed
  • Posted investigative reports on corresponding social media websites such as Facebook and Twitter
  • Coordinated yearly election results including identifying races to be covered and leading a team of producers on election night.

Planning Editor

19 Action News
01.2006 - 01.2008
  • Identified, researched, scheduled and assigned long term stories
  • Developed strategies and plans to ensure aggressive coverage of special projects
  • Worked in conjunction with the assignment desk to accomplish daily and long-term goals.

Assignment Editor

19 Action News
01.1998 - 01.2006
  • Developed aggressive, comprehensive daily coverage plans that included timely responses to breaking news
  • Scheduled all live shots and satellite feeds coming into and going out of the station
  • Edited and updated content on station web page
  • Developed and nurtured relationships with outside agencies in order to generate a proper flow of communication.

Production Assistant

19 Action News
01.1997 - 01.1998
  • Created and executed on-air fonts and graphics, prompter operator.

Education

B.A. - Communications

Bowling Green State University

Skills

    Brand Messaging

    Internal Communications

    Content Development

    Client Relations

    Communication Planning

    Media Relations

    Stakeholder Communication

    Community Outreach

Timeline

Communications Manager

NiSource
08.2016 - Current

Investigative Producer/Researcher

19 Action News
01.2008 - 08.2016

Planning Editor

19 Action News
01.2006 - 01.2008

Assignment Editor

19 Action News
01.1998 - 01.2006

Production Assistant

19 Action News
01.1997 - 01.1998

B.A. - Communications

Bowling Green State University

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William Loomer