Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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William M Wilson

Health And Wellness Coach
Roanoke,VA

Summary

From working with young people as a pastor to telling other people's stories through the media to helping people to consciously look at the stories that they tell themselves as a Health and Wellness Coach my life has been dedicated to one of service to others. I believe that the narrative of our lives drives our choices, for good or ill. I have a talent for motivational interviewing, active listening, and reflecting back to people the path on which they tread. I have found the best avenue for my talents lies in being a servant to others for the greater good. My goal is to not just to reflect that story back to people, but to help them to reframe and to change it in order to live a healthy and fulfilling life.

Overview

34
34
years of professional experience
5
5
years of post-secondary education

Work History

Health and Wellness Coach

VisionCast
Roanoke, VA
03.2021 - Current
  • Works with clients to identify and set goals for their improved health and wellbeing.
  • Excels at patient/client engagement through motivational interviewing and empathy.
  • Excels at active listening, mindfulness, and cultural competence.
  • Implements evidence-based interventions for wellness, prevention, and chronic health conditions.
  • Successfully guided agenda for client appointments to facilitate behavior change.
  • Identifying root issues that are the reason for the visit. The client may say smoking is the issue, but anxiety over interpersonal relationships may end up being what is addressed.

Founder and CEO

LillyMac Media Group
Roanoke, VA
01.2013 - 11.2020
  • Specializes in commercial and video production; marketing and branding development; and event, commercial, and portrait photography.
  • Nominated Small Business of the Year 2014, 2016, 2018, and 2019.
  • Successfully created and designed television and/or web- based/social media marketing content and branding for numerous businesses and organizations including but not limited to: 101.5 FM; Black Dog Salvage; Cortex Leadership; Excel Prosthetics; Ferrum College; Hall and Associates; Hunting Hills Country Club; Johnson, Rosen & O'Keeffe Attorneys at Law; Opera Roanoke; Roanoke Blacksburg Technology Council; Roanoke College; Roanoke Regional Chamber of Commerce; Virginia Transformer; Virginia Western Community College; Volatia Language Network; and Wells Fargo.
  • Collaborative and strategic promotion of gallery opening with visual artist Eric Fitzpatrick.
  • Implemented variety of mediums including newspaper, radio, and television.
  • Participates in numerous collaborative programs with public, private, and non-profit business sectors to enhance services and community engagement.

Television Anchor and Executive Producer

WCYB-TV, WHSV-TV, WSLS-TV, MSNBC
03.2005 - 01.2013
  • Anchored morning and noon news shows and one magazine program; wrote, approved, executive produced and edited news stories; initiated social media fundraising campaigns for event and brand awareness; and spoke in more than 75 public speaking engagements for events for up to 1,500 attendees.
  • Successfully led teams of six or more members.
  • Developed and launched aggressive and strategic marketing initiatives and spearheaded development of brand clarity; results included moving WHSV-TV morning news show from 2nd in the market to the 6th most watched morning show in the country.
  • Employee of the month for two consecutive months for creating marketing campaigns for sales staff.
  • Won three press club awards for quality of reporting.
  • Co-hosted Daytime Blue Ridge at WSLS and was instrumental in leading the show from a 1/2-hour program to a one-hour program.
  • Assisted sales staff in selling show sponsorships, including a Food Lion sponsorship of the "Food Lion Kitchen" worth $50K/year.

Sales to Sales Business Manager

CompUSA
New York City, NY
01.2002 - 01.2005
  • Developed and nurtured relationships with Fortune 100 companies to become their primary IT provider; hired and trained over 30 sales associates; and served as the store’s celebrity liaison, serving everyone from Alec Baldwin to Robin Williams.
  • Promoted from entry level sales representative to Business to Business sales manager in 9 months.
  • Ranked 2nd in company history to accomplish $1 million in sales.
  • Led team of 18 sales representatives, grossing sales of $500,000 or more per month.
  • Gained high employee satisfaction and retention rates.

Teen Mentor/Coach

Various Non-profits
, Tennessee
07.1991 - 09.2002
  • Helped young people to craft the story of their life and beliefs in order to help them to live a life of meaning and good works.
  • Raised adult awareness of needs and contributions of teens to community and culture.
  • Scheduled and managed teams of adult volunteers.
  • Coordinated and spearheaded programs to increase teen service throughout community.

Ground Zero - Grief Coach and Student Mentor

Mosaic
Manhattan, NY
10.2002 - 02.2005
  • Developed and maintained relationships with those directly effected by the 9/11 terrorist attacks.
  • Organized community efforts to build community and reestablish a sense of safety and belonging.
  • Developed goal-oriented community building and active learning groups to improve students level of functioning and reintegrating into their new world.
  • Conducted individual and group coaching sessions.

Education

BS - General Studies, Sociology and Theater

East Tennessee State University
Johnson City, TN
08.1997 - 05.2001

Certification - Health And Wellness Coach

Georgetown University
Washington, DC
07.2020 - 04.2021

Skills

Patient/client engagement through motivational interviewing and empathy

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Affiliations

2018-2019- Board of Directors for Your Life Matters Empowerment Alliance

2015-present- Professional Photographers of America National Photographer Accreditation Association

2014-present- Member of the Roanoke Regional Chamber of Commerce

2014- Served on the Taubman Museum of Art’s Three Year Vision Committee

2012- Board of Directors for Studio Roanoke

Timeline

Health and Wellness Coach

VisionCast
03.2021 - Current

Certification - Health And Wellness Coach

Georgetown University
07.2020 - 04.2021

Founder and CEO

LillyMac Media Group
01.2013 - 11.2020

Television Anchor and Executive Producer

WCYB-TV, WHSV-TV, WSLS-TV, MSNBC
03.2005 - 01.2013

Ground Zero - Grief Coach and Student Mentor

Mosaic
10.2002 - 02.2005

Sales to Sales Business Manager

CompUSA
01.2002 - 01.2005

BS - General Studies, Sociology and Theater

East Tennessee State University
08.1997 - 05.2001

Teen Mentor/Coach

Various Non-profits
07.1991 - 09.2002
William M WilsonHealth And Wellness Coach