Summary
Work History
Education
Skills
Work Preference
References
Interests
Overview
Websites
Software
Languages
Quote
Work Availability
Timeline
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William McGarry

William McGarry

Ridgefield

Summary

Team builder, sales and business leader with over 20 years of experience leading cross-platform media sales, marketing, strategy and operations teams. Proven track record of managing client solutions and consultative sales teams, while overseeing nine-figure revenue goals across platforms. Expertise in transforming and elevating sales strategies, while establishing and growing impactful client relationships across the country and across all advertising categories.

Work History

Senior Vice President, Advertising Sales and Strategic Partnerships

AccuWeather
New York
04.2017 - 01.2025
  • Global advertising sales leader responsible for nine-figure revenue across multiple platforms, including web, app, linear TV, CTV, social, and search.
  • Redefined ad sales culture by reconstructing teams and strategies, fostering a positive environment.
    Increased headcount from 20 to 45 while maintaining budgetary discipline.
    Revamped sales, marketing, and operations teams to drive success in ad sales. Executed targeted go-to-market strategy to support business growth.
  • Extensive relationships with major holding companies and agency leadership, as well as direct client relationships nationwide. Because weather is non-endemic to a single category, relationships span across all major advertising categories.
  • Formulated and implemented first-party data strategy utilizing location, conditions, and user intent to tailor messaging for AccuWeather's global audience of 200M digital users

Chief Revenue Officer

The Daily Beast
New York
01.2015 - 01.2017
  • Directed all aspects of revenue headcount and strategy, cultivating a premier branded content game plan that significantly boosted revenue across various categories.
  • Oversaw and unified direct sales, marketing, business development, and ad operations, aligning editorial priorities with revenue to generate more relevant and marketable content.
  • Developed programmatic best practices that propelled programmatic revenue to 8-figures, matching direct sales revenue.
  • Revamped sales strategy from agency-exclusive model to client-centric, category-focused vertical model, bolstering brand relevance and initiating new lifestyle editorial platforms.

Executive Director of Sales

Hearst Digital Media
New York
01.2012 - 01.2015
  • Utilized reach and scale across Hearst's men's fashion and auto brands to enhance revenue across direct and programmatic sales
  • Spearheaded sales initiatives utilizing Core Audience, Hearst's premier programmatic offering, guaranteeing consistent performance, targeted audience engagement, and optimal reach across Hearst's digital portfolio.
  • Partnered with print and digital sellers alongside editorial teams to generate relevant sales and sponsorship opportunities across platforms, advancing overall revenue objectives.
  • Spearheaded multi-year sponsorship targeting Hearst's male audience for relaunch of Ford's F150

Senior Sales Director

BUZZMEDIA
New Yorki
01.2010 - 01.2012
  • Directed strategic sales initiatives and supervised high-performing sales team to accelerate revenue growth and enhance market presence for BUZZMEDIA, resulting in 20% increase in annual sales.
  • Developed innovative concert series in collaboration with General Motors, utilizing BuzzMedia's music-oriented brands to penetrate Detroit market.
  • Secured new business partnerships with major brands including T-Mobile, GM, Verizon, American Express, Citi, Bank of America, and Ford.

National Sales Director

Men's Health Digital & Women's Health Digital
New York
01.2009 - 01.2011
  • Directed national team of 15 cross-platform brand sales executives and 3 digital-only sales specialists, alongside operations and sales planning teams.
  • Formulated digital brand strategies alongside Men's Health & Women's Health editorial teams to establish tailored editorial partnerships with brands nationwide.
  • Spearheaded digital revenue growth to 8 figures.

National Sales Director, Digital Strategist

Condé Nast Media Group
New York
01.2007 - 01.2009
  • Partnered with brand publishers across Conde Nast portfolio to maximize digital revenue via annual brand-direct and agency-direct contractual agreements.
  • Sold and launched multi-million dollar integrated platforms, encompassing a prominent venture in fashion and music sector.

Digital Sales Account Executive

CondéNet
New York
01.2006 - 01.2007
  • Spearheaded sales initiatives for East Coast business and finance, consumer electronics, and telecommunications categories across multiple lifestyle websites including Vogue, Men's Vogue, GQ, and Details.

Marketing Communications Specialist

The New Yorker
New York
01.2003 - 01.2007
  • Formulated and implemented strategic marketing communications plans that elevated brand visibility and engagement across multiple platforms for The New Yorker.

Advertising Sales

Mediaspace Solutions
New York
01.2001 - 01.2003
  • Spearheaded strategic advertising sales initiatives, achieving significant revenue growth by cultivating and maintaining strong client relationships, and delivering tailored media solutions to meet diverse client needs.

Account Executive

NBC Internet (NBCi)
New York
01.2000 - 01.2001
  • Established and sold pioneering digital-only platform NBCi incorporating search engine from Snap.com, content sourced from NBC.com, and cloud services from Xoom.com.

Television Associate Account Executive

MSNBC
New York
01.1998 - 01.2000
  • Directed client account management by orchestrating advertising campaigns and partnering with internal teams for effective implementation of marketing strategies, elevating client satisfaction and retention.

National Television Media Manager

Hill Holliday Connors Cosmopolus (HHCC)
Boston
01.1997 - 01.1999
  • Managed national television media campaigns by developing strategic plans, negotiating media buys, and analyzing performance metrics to optimize advertising effectiveness and achieve client objectives.

National Television Assistant Buyer

Ammirati Puris Lintas (APL)
01.1995 - 01.1997
  • Assisted in the strategic planning and execution of national television media buys, ensuring optimal allocation of advertising budgets and effective negotiation with media vendors to secure advantageous rates and placements.

Education

Bachelor of Arts - English

Providence College
Providence, RI
05-1994

Skills

  • Sales leadership and management
  • Strategic partnerships
  • Global team leadership
  • Team building and growth
  • Direct and programmatic sales
  • Business development strategies
  • Publishing expertise
  • First-party data strategy and sales
  • National and international sales
  • Revenue growth strategies
  • Integrated market solutions sales
  • Vendor negotiations
  • Executive leadership skills
  • Brand and asset production
  • Digital media marketing and strategy
  • Client relationships
  • Budget management
  • Recruiting and hiring
  • Build revenue streams
  • Strategic leadership
  • Goal setting
  • Corporate presentations
  • Revenue growth
  • People and culture
  • Financial reporting

Work Preference

Work Type

Full Time

Work Location

Hybrid

Important To Me

Company CultureHealthcare benefitsStock Options / Equity / Profit Sharing

References

References available upon request.

Interests

Music

Fitness

Sports

Reading

Beach

Overview

1
1

15+ Years of sales leadership

Software

Salesforce

Pipedrive

Google Docs

Perplexity, Grok, ChatGPT

Languages

English
Native language
Spanish
Elementary (A2)
A2

Quote

It's easy to get lost and found at the same time
Me

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Senior Vice President, Advertising Sales and Strategic Partnerships

AccuWeather
04.2017 - 01.2025

Chief Revenue Officer

The Daily Beast
01.2015 - 01.2017

Executive Director of Sales

Hearst Digital Media
01.2012 - 01.2015

Senior Sales Director

BUZZMEDIA
01.2010 - 01.2012

National Sales Director

Men's Health Digital & Women's Health Digital
01.2009 - 01.2011

National Sales Director, Digital Strategist

Condé Nast Media Group
01.2007 - 01.2009

Digital Sales Account Executive

CondéNet
01.2006 - 01.2007

Marketing Communications Specialist

The New Yorker
01.2003 - 01.2007

Advertising Sales

Mediaspace Solutions
01.2001 - 01.2003

Account Executive

NBC Internet (NBCi)
01.2000 - 01.2001

Television Associate Account Executive

MSNBC
01.1998 - 01.2000

National Television Media Manager

Hill Holliday Connors Cosmopolus (HHCC)
01.1997 - 01.1999

National Television Assistant Buyer

Ammirati Puris Lintas (APL)
01.1995 - 01.1997

Bachelor of Arts - English

Providence College

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