William Mieling
Austin,TX
Summary
Accomplished Account Manager with a proven track record at VML MAP, adept in CRM technologies and strategic communication. Spearheaded Ford's Model E program and Apple's global email campaigns, achieving a 100% project success rate and fostering strong client relationships. Expert in content management systems and excels in cross-functional collaboration, driving significant audience engagement and project excellence.
Overview
5
5
years of professional experience
Work History
Account Manager, Ford US
VML MAP
Austin, Texas
01.2024 - Current
- Led project management for Ford's largest Model E program, including the Demand Gen Monthly Newsletter, reaching 3.3 million users, leveraging expertise in CRM technologies (SFMC and Adobe) and strategic communication.
- Played a key role in the company-wide "Power Promise" campaign, contributing to the successful rebranding of Ford's EV mission, demonstrating strategic thinking and cross-functional collaboration.
- Maintained a 100% project success rate, consistently delivering high-quality results on time and within budget throughout Q1-Q4 2024, showcasing strong project planning and execution skills.
- Cultivated strong client relationships, effectively managing expectations and proactively addressing challenges, while mentoring junior team members and fostering a positive and collaborative work environment.
Senior Project Manager
Apple
Los Angeles, CA
05.2022 - 05.2023
- Managed major global recurring email campaigns for Apple TV, Apple Music, Apple Wallet, Apple Fitness, and Apple One, reaching an audience of over 50M and 1000+ geographies.
- Managed timelines, schedules, capacity planning, trouble shooting and resource allocation across teams of 40 for 500+ email marketing projects annually, enabling enhanced agile processes for on-time delivery of all initiatives with a 98% success rate.
- Partnered with cross-functional teams on high-visibility campaigns like MLS on Apple TV and Ted Lasso S3 premiere, delivering KPI outcomes 15% above target.
Associate Marketing Operations Manager
Paramount
Los Angeles, CA
06.2020 - 03.2022
- Led content & campaign management for OTT and mobile campaigns of top shows including Star Trek, 1883, Mayor of Kingstown, and The Stand, driving 20% increase in marquee viewership MoM.
- Partnered with cross-functional teams to identify and prioritize refreshed content strategy, introducing new Paramount+ "Mountain of Entertainment" brand to market.
- Led the creation of dozens of campaign-driven upsell pages for desktop, mobile, and OTT devices leading to a significant 20% increase in month-over-month impressions and a more engaging user experience.
Education
Bachelor of Science - Economics
Loyola Marymount University
Los Angeles05-2018
Skills
- CSM© - Certified Scrum Master
- CAPM© - Certified Associate in Project Management (In Progress)
- Expert experience with Content Management Systems & Marketing Automation Platforms
- Proficient experience with Google Ad Manager & Facebook/Instagram Ad Manager
- Proficient experience with Asana, JIRA & Quip
- Proficient experience with Adobe Analytics, Tableau & SQL
Languages
French
Professional
References
References available upon request.
Timeline
Account Manager, Ford US
VML MAP
01.2024 - Current
Senior Project Manager
Apple
05.2022 - 05.2023
Associate Marketing Operations Manager
Paramount
06.2020 - 03.2022
Bachelor of Science - Economics
Loyola Marymount University
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