WILLIAM MIELING

Work History

Apple

05.2022 - 04.2023

Leveraged expertise in enterprise work management solutions to facilitate internal team collaboration, enabling strategic prioritization, streamlined Operations, Audience and UAT DRI project assignment, and accelerated project completion at scale.
Led cross-functional email project briefing syncs, effectively communicating key project requirements and capabilities to stakeholders and ensuring alignment across teams, resulting in streamlined project execution and successful delivery.
As a PM across all LOBs, I streamlined processes and managed complex projects, digesting engineer requirements and translating them into marketing speak to ensure there were no roadblocks and that UAT had all the necessary information.
Coordinated the end-to-end email development process for multiple Apple departments, working closely with engineering, production, audience, and UAT teams to ensure all dependencies were met.
Developed weekly reports to identify and troubleshoot campaign delays, which resulted in a 5-10% decrease in reported delays with each recurring report.
Led the maintenance of the internal Growth Marketing Calendar, overseeing over 200 email campaigns and up to 1000 geos, while assigning support for production, audience, and UAT teams to ensure successful launches.

Paramount

06.2020 - 03.2022

Led and owned weekly execution meetings as main point of contact for multiple departments to facilitate communication and update marquee planning, resulting in more robust approach to scheduling.
Collaborated closely with the Product Marketing team to analyze customer acquisition and purchase funnels using Adobe Analytics, implementing new features and improvements to simplify the customer journey resulting in increased conversion rates.
Led creation of dozens of campaign-driven Upsell pages for desktop, mobile, and OTT devices, resulting in 20% increase in month-over-month impressions and more engaging user experience.
Curated and prioritized share of voice (SOV) across various Pause Ad campaigns in Google Ad Manager, generating millions of impressions and steadily growing click-through-rate each month.

CBS Interactive

09.2018 - 06.2020

Created and published high-quality marquees for domestic and international OTT devices, desktop, and apps in a timely and accurate manner
Managed the publication of marquees for over 300,000 devices on 18 different platforms, demonstrating strong attention to detail and efficiency
Collaborated with cross-functional teams in different locations and enhanced communication skills to ensure smooth execution of marquee planning and publishing processes