WILLIAM (Bill) MUCHA
General Manager/ Regional Director
San Francisco,CA
Summary
Results-Driven Sales Leader bringing demonstrated records of progressive revenue growth and a personal sales record-level of award-winning accomplishments. Proactive manager and strategic problem-solver with record of achieving challenging profit goals while consistently acquiring new customers and expanding operations. Tenacious in pursuing new revenue streams and sales opportunities. An amazing capacity to also being a focused, extroverted, and energetic account executive to ensure the mission and vision of the business is being accomplished by personally "rolling up his sleeves" thru presentation sales skills to closing B to B or C-Suite level executives to ensure success.
Overview
30
30
years of professional experience
Work History
Account Executive
Xplor Technologies
San Francisco, CA
03.2022 - 10.2022
- Self-lead generation of new sales opportunities, build a call, email, and text cadence to establish discovery calls with prospective Fitness client owners.
- Acting as a business consultant identified client business needs by gaining an understanding of goals, objectives, and processes and determining right solution to establish a demo presentation.
- After a short period of evaluation and negotiation by the client executed an average of $300 MRR per unit sale, above company average.
- Received recognition as a top performer in August 2022, 1 of top 3 consistently, in MRR and self-new lead generation.
- Strengthened customer relationships with a proactive and collaborative approach to managing needs.
- Maximized revenue by servicing accounts and proposing new products and services to established customers.
- Usage of Salesforce and SalesLoft as a lead tracking system and the Sandler Sales Method to move the business owner towards the right buying solution.
Independent Contractor
Cipio.AI
San Francisco, CA
05.2021 - 05.2022
- Introduced the world's only Community Commerce Automation program to fitness owners and executive teams.
- Evaluated trends to understand competitive environments and assess current strategies.
- Consulted with clients to assess needs and propose optimal solutions.
- Further nurture, negotiate and close clients to purchase new software in collaboration with east and west coast senior executives.
Account Executive/Independent Sales Contractor
Wellness Living
San Francisco, CA
08.2021 - 11.2021
- Introduce potential fitness industry owners to CRM fitness software package based on discovery call of Business owner needs.
- Outbound lead generation of calls, emails, and texts would be approximately 100 touchpoints per day which led to approximately 2-4 demos and a closing ratio of 85%.
- Attained deep and thorough knowledge of the company's products and solutions to help accomplish mutual success and a long-term partnership between business owner and WellnessLiving.
- Mastered and constantly improved sales prospecting, follow-up, and upsell processes with an increase in activity, demos being booked, and an improving closing ratio.
- Recorded and maintained sales prospects and sales data within the customer relationship management system.
General Manager/ National Sales Director
WTS International/ Arch Amenities Group
Los Angeles, CA
08.2018 - 06.2021
- Increase new membership and fitness revenue while retaining existing customers through five-star hospitality and customer service; ensures operations are aligned across 13 new or flagging national WTS facilities while directly responsible for Los Angeles Club as General Manager.
- Created a new national sales training manual and a customer retention program. Coached 13 teams to implement the full sales cycle from goal setting, lead discovery and tracking, to needs analysis, presentation, manage objections, close and sale, to client referrals.
- Increased WTS footprint by identifying and capturing business development leads for new sites in the western US.
- Revitalized dormant free-trial PT sessions program for new members; installed policies to ensure the program is followed including PT sales conversion upon completion; increased new PT revenue 150% year over year from $60k to $180k.
- Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies to achieve maximum membership revenues and net operating income.
- Maintained productive national sales staff by strategically recruiting, orienting and training top-notch employees via weekly conference calls, training webinars, and on-site inspections.
- Achieved more than $100M in sales membership revenue amongst 13 fitness facilities in sales during a 1-year period which was above 117% of the target of 2019.
- Participated in events, attended training seminars and traveled to manufacturer product showcases and off-site locations.
- Arranged and implemented sales department improvements, including updates to the development and implementation of company marketing campaigns, cost analysis and presentations.
- Delivered sales presentations, negotiated contracts and promoted services to customers from B to B and C-suite executive teams.
Regional Director
Golds Gym SoCal
Northridge, CA
06.2016 - 07.2018
- Led teams to exceed sales and budget targets while increasing customer satisfaction ratings and ensuring facility operations exceeded member expectations.
- Exceeded aggressive year-over-year targets in 2017: Total Revenue ($10M) by 17%; Total Service Revenue ($1.9M) by 9%; New Membership (8,500) by 16%.
- Revitalized new member onboarding program via post-closing outreach efforts and internal system improvements to preempt payment defaults; lowered first-payment delinquency rate—proven to be key factor in member retention.
- Implemented new revenue stream through an in-club Nutritional Consultant with In-Body equipment, Fitness Genes companies along with current nutritional supplementation partnership of DotFit to support Golds Gym SoCal holistic approach to health and exercise.
- Partnered with Marketing Director to elevate social media presence; created one-pagers to increase customer engagement on Golds’ social media and drove up participation in community and club events.
- Increased average membership monthly dues by $3 per new membership and increased member retention from 43% in 2017 to 61% in 2018; Golds recognized SoCal as #1 international franchise; bestowed the Outstanding Performance Award as #1 Regional Director in 2017.
Senior General Manager
Town Sports International
Boston, MA
2012 - 2015
- Managed region’s two largest and most complex facilities ($6.2 and $5.1M in revenue with over 225 employees).
- Exceeded revenue targets and KPIs by cross-selling ancillary products; increased net membership by 12% over 3 years while also increasing average new membership monthly revenue by $4; set company record for tennis revenue in Sept 2015; grew personal training net revenue by 9% and Sports Clubs for Kids average monthly revenue by 4.2%; posted year over year net revenue gains for outdoor pool complex; improved inter-departmental cohesion became regional model for Senior Business Director.
- Designed and implemented new sales forecast and budget model for region; chosen to train regional employees on full sales cycle, how to provide sales consultation with new clients and negotiate a new contract; “Amazing Sales Management Skills” and sales experience acknowledged by VP of Sales.
- Created weekend sales business and prospecting plan empowering team to perform without direct supervision; achieved district’s most consistent and highest volume of weekend sales; chosen to create district plan to elevate performance.
- Improved member experience through customer-centered approach on friendliness and cleanliness of facility; increased positive member feedback from 28% in Oct. in 2014 to 61% in Sept. 2015; increased member retention by 4% totaling 4,700 members.
Regional Managing Director
General Healthcare Resources
, PA, DE, MD, DC, VA
2006 - 2010
- Divisional Director that recruited and retained Registered Nurses and Pharmacists for temporary or permanent assignment over 5-state region by targeting Client's C-Suite level management.
- Increased division’s profit margin by more than 6% within 9 months; filled record 100+ jobs in same period.
- Increased division’s staffing hours from 300 to over 1,600 hours in 1-week period and sustained for over a year; designed and implemented new budget plans.
- Conducted one-on-one client visits to create new accounts and build client relationships; generated division’s highest billable hours/profit margin; created candidate tracking system that reduced on- boarding time by 40%.
- Established company record highs of “most hours booked” and “most new hires among pharmacy staff.” Recognized as top employee and divisional leader in customer satisfaction reviews 2008-2010.
Cluster Manager/ Area Sales Manager
Town Sports International
MD, DC, VA Regions, MD, DC, VA
2002 - 2005
- Directed and oversaw all operations of multi-million dollar health club servicing 10,000 customers and over 120 operations personnel.
- Structured and aligned daily action plans with daily sales activities; clubs exceeded new membership sales quotas.
- Initiated and implemented new prospecting tracking systems focusing on business-to-business relationships; increased membership sales 12% above company average; sales region ranked #1 of 40 regions in 2004.
- Authored and conducted bi-monthly training seminars on contract negotiating, full sales cycle training, and account management for membership consultants to improve personal performance.
General Manager/Sales Manager
Bally Total Fitness
, DC, MD, VA, AZ
1995 - 2002
- Led team of 43 employees ensuring general quality control, compliance with corporate administrative policies, and implementation of all company programs for marketing, sales, and service.
- Prospected new memberships, developed new member follow-up procedures, and decreased new member cancellations.
- Successfully achieved company goals; increased electronic funds transfer percentage, average down payment rates, average unit sales, new member workout frequency, and new member referrals; earned “Elite Performer” status in 1999, 2002, and 2003 and managed P&L statements.
- Consistently garnered multiple awards including “Top Club” (#1 of 12), “Top General Manager” (#1 of 12), and “Top Individual Sales Performer” (#1 of 50).
Education
Bachelor of Arts - Political Science/ Business
West Virginia University
Morgantown, WV05.1992
Skills
- Strategic Account Management
- Consultative and Solution Based Selling
- Budget Planning and Sales Forecasting
- New Business Development and Territory Management
- B to B, C-Suite Sales Expertise
- Staff Development, Trainer and Mentor
- Marketing Campaign Development and Management
- 5 Star- Customer Service
- Multidisciplinary Team Leadership
- P & L Management
Certification
- SaaS AE Training Certificate, Aspireship, 2021.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Account Executive
Xplor Technologies
03.2022 - 10.2022
Account Executive/Independent Sales Contractor
Wellness Living
08.2021 - 11.2021
Independent Contractor
Cipio.AI
05.2021 - 05.2022
General Manager/ National Sales Director
WTS International/ Arch Amenities Group
08.2018 - 06.2021
Regional Director
Golds Gym SoCal
06.2016 - 07.2018
Senior General Manager
Town Sports International
2012 - 2015
Regional Managing Director
General Healthcare Resources
2006 - 2010
Cluster Manager/ Area Sales Manager
Town Sports International
2002 - 2005
General Manager/Sales Manager
Bally Total Fitness
1995 - 2002
Bachelor of Arts - Political Science/ Business
West Virginia University
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