William Murdoch

- Managed media assets effectively, ensuring organization and accessibility for streamlined editing processes.
- Edited both original and user-generated content (UGC) optimized for social media platforms, including Instagram, Facebook, TikTok, Youtube.
- Transformed long-form content into engaging social media assets tailored for various platforms, optimizing format, length, and messaging to effectively reach target audiences
-Provide creative input and recommendations to enhance video content and storytelling effectiveness.

- Managed footage to ensure safe transfer to shuttle drives, then organized and prepared for ingestion at
postproduction
- Assisting in breaking down and setting up equipment
- Edited seamless cut-downs
- Coordinated with producers for smooth delivery to Ikonik/company server

- Manage on-set talent
- Assist DP in planning visual aspects of each project
- Work with small and large crew teams to manage project timeline
- Develop creative solutions utilizing audio/video assets
- Location scouting ahead of production to prepare ahead of shoot
- Develop, film and edit story ideas