Summary
Overview
Work History
Education
Timeline
Generic

William Patrum

Lake Worth,FL

Summary

Successful sales and marketing professional with a background in pharmaceuticals and molecular diagnostics. Highly motivated with a proven track record of utilizing customer focused selling skills
and delivering results within limited budgets to maximize revenue.


Overview

8
8
years of professional experience

Work History

Director of Sales and Marketing

Rheonix, Inc
10.2023 - 01.2024
  • Coordinated a national marketing campaign in collaboration with a leading global food safety testing laboratory. Campaign included webinar presentations, new web pages, internet banner ads, social media marketing, email marketing, press releases, among other marketing initiatives - directly resulting in 10 new food safety customers.
  • Led all email marketing campaigns for the company, growing distribution lists by 7000+ through SEO optimization, conference collections and new customer outreach.
  • Promoted cross functional communication with customer service, R&D, project management and engineering, resulting in cost savings efficiency and projects being initiated.

Regional Sales Director

Rheonix, Inc
02.2022 - 10.2023
  • Principally responsible for implementing and executing Business Development, Account Executive and Account Management activities.
  • Generated $350k+ in new business in Applied Markets (Food Safety & Beverage Testing). Applied Markets revenue was previously less than $20k annually.
  • Closed and managed 11 new customers, key accounts included Tyson Foods, Eurofins Microbiology Laboratories, KraftHeinz, Campbell’s Soup Company, Anheuser-Busch.
  • Introduced and implemented the following to the Rheonix revenue team - CRM capabilities, strategic pricing initiatives, creative business development practices including targeting, customer segmentation and outreach.

Senior Territory Manager

Pfizer, Inc
08.2021 - 02.2022
  • Closed more than $300,000 in new business in first 2 months in role, pulling through key molecule contract opportunities (39 separate closed-won sales)
  • Converted hospital systems to new presentation of Daptomycin, totaling $60,000 in new business, adapting selling strategy to fit hospital priorities
  • Drove adoption of GPO (Group Purchasing Organizations) program opportunities, resulting in more than $30,000 in savings for specific hospital systems
  • Strategically collaborated directly with hospital staff (Director of Pharmacy, Purchasing Manager, Nurse Education) to drive portfolio initiatives.

Territory Manager

Pfizer, Inc
06.2016 - 08.2021
  • Responsible for Primary Care, Internal Medicine & Cardiology to promote Eliquis, Cologuard, Chantix, & Viagra
  • Promoted from Territory Manager 1 to Territory Manager 2 within first two eligible years at Pfizer based on 2017 and 2018 sales performance
  • Coordinated and collaborated with hospital pharmacist to implement Smoking Cessation Clinic/Program in Carthage, NY resulting in a 30% increase in Chantix Rx for surrounding zip codes
  • Developed strategic business plan for Viagra sunset, resulting in significant increase in sales ranking 2nd in the Northeast and 7th nationally
  • Nominated to District Operations Expert - Responsible for launching technology centric field initiatives, district level representative training, and facilitating constructive feedback to improve field force tools and resources.

Education

MBA: Business Administration -

Le Moyne College
Syracuse, NY
06.2021

Bachelor of Science: Business Administration, Marketing -

University At Buffalo
Buffalo, NY
05.2016

Timeline

Director of Sales and Marketing

Rheonix, Inc
10.2023 - 01.2024

Regional Sales Director

Rheonix, Inc
02.2022 - 10.2023

Senior Territory Manager

Pfizer, Inc
08.2021 - 02.2022

Territory Manager

Pfizer, Inc
06.2016 - 08.2021

MBA: Business Administration -

Le Moyne College

Bachelor of Science: Business Administration, Marketing -

University At Buffalo

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