Summary
Overview
Work History
Education
Skills
Timeline
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William Pollock

Alabaster,AL

Summary

Dynamic communications strategist with proven success at Learfield, enhancing brand visibility and audience engagement through innovative messaging and media outreach. Skilled in writing and public speaking, I led impactful developed strategies that significantly increased audience interaction, reinforcing brand identity for our media partners across multiple platforms.

Overview

30
30
years of professional experience

Work History

Communications Strategist

Learfield
12.2001 - Current
  • Developed comprehensive communication strategies to enhance brand visibility and audience engagement.
  • Collaborated with cross-functional teams to align messaging across various platforms and initiatives.
  • Analyzed audience insights and market trends to inform content creation and distribution plans.
  • Led training workshops for staff on effective communication practices and brand standards compliance.
  • Increased audience engagement with targeted content creation for various platforms.
  • Established consistent brand voice across all channels, reinforcing company identity among target audiences.

Account Manager

Premier Radio Group
10.2000 - 12.2001
  • Cultivated strong client relationships through regular communication and tailored solutions.
  • Managed project timelines and deliverables, ensuring alignment with client expectations.
  • Developed comprehensive account strategies to drive customer retention and growth.
  • Analyzed market trends to identify opportunities for upselling and cross-selling services.
  • Led contract negotiations to secure favorable terms while maintaining client satisfaction.

Program Director

Zimmer Radio & Marketing Group
08.1995 - 10.2000
  • Developed and implemented strategic radio program initiatives to enhance listenership and sponsorship sales.
  • Hired and trained all on-air talent to deliver compelling radio content
  • Developed promotions that drove listenership and sponsor participation.
  • Oversaw radio stations that led the market in time spent listening.

Education

Communications

Columbia College
Chicago, IL
06-1995

Skills

  • Brand Communications
  • Message Development
  • Media Outreach
  • Writing/Public Speaking
  • Media Relations Planning
  • Internal Training/Communications

Timeline

Communications Strategist

Learfield
12.2001 - Current

Account Manager

Premier Radio Group
10.2000 - 12.2001

Program Director

Zimmer Radio & Marketing Group
08.1995 - 10.2000

Communications

Columbia College

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William Pollock