William Price
Denver,CO
Summary
Results-driven Director of E-Commerce and Marketer bringing nearly 7 years of experience in product development, life-cycle management, promotion, omni-channel planning with DTC and B2B expertise and optimization. Skilled at team building which fosters a passion for brand to develop a genuine excitement for products. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
23
23
years of professional experience
Work History
Director of E-Commerce
SHEEX, Inc.
Marlton, NJ
01.2017 - Current
- Developed and implemented an e-commerce strategy to increase online sales.
- Managed the launch of multiple websites, including design, content creation, optimization and testing.
- Oversaw daily website operations, including customer service inquiries, order processing and stock management.
- Analyzed customer feedback data to identify areas for improvement in the user experience.
- Created a comprehensive digital marketing plan to drive traffic to the company's online store.
- Coordinated with third-party vendors to ensure successful product delivery and returns processing.
- Monitored web analytics tools to track performance metrics such as site visits and conversion rates.
- Designed promotional campaigns in collaboration with other departments such as marketing and PR.
- Maintained up-to-date knowledge of industry trends related to e-commerce technology and best practices.
- Collaborated with IT team members on website development projects such as bug fixes, system upgrades and new feature rollouts.
- Directed search engine optimization efforts to improve organic rankings for key terms related to products and services offered by the company.
- Optimized product pages for usability and accessibility across different devices.
- Identified opportunities for improving customer engagement through email campaigns or social media channels.
- Established KPIs for measuring website performance against set goals.
- Conducted A and B tests on landing pages or other elements of the website in order to maximize conversions.
- Lead cross-functional teams in developing innovative ideas that would further enhance the customer experience.
- Reviewed reports generated by web analytics tools on a regular basis in order to make informed decisions about future strategies.
- Researched competitive landscape in order to gain insights into their tactics and offerings.
- Ensured compliance with all applicable laws and regulations pertaining to e-commerce activities.
- Organized training sessions for staff members involved in running the e-commerce operations.
- Provided guidance and support throughout various stages of website design and development process.
- Resolved customer complaints regarding sales and service.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Coached, developed and motivated team to achieve revenue goals.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Directed and coordinated products, services and sales activities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Supported sales team members to drive growth and development.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Conducted market research and reported on competitors.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Prepared budgets and approved budget expenditures.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
Front Desk/Dispatcher
Corporate Flight Management
Smyrna, TN
06.2008 - Current
- Route incoming calls on a multi-line phone system
- Schedule, dispatch, and check-in students renting aircraft for flight school
- Responsible for invoicing customer transactions and receiving payment for transactions
- Manage daily fuel levels and order fuel based on projected business
- Create daily, weekly and monthly sales & fuel reports
- Greet clients, receive deliveries, ship packages.
Server
Maple Street Grill
Murfreesboro, TN
02.2007 - 05.2008
- Serve as the restaurant’s representative to the public
- Serve alcohol in accordance with Tennessee state liquor laws
- Take and serve food orders & ensure guest satisfaction
- Ensure that efficient service is provided to guest
- Assure correct table settings and set-up
- Assist in seating guests.
Event Manager
The Catering Place
Waxhaw, NC
04.2002 - 12.2006
- Coordinate catered events for up to 200 people
- Responsible for set up and break down of events
- Investigate & respond to both employee and customer concerns.
Assistant Restaurant Manager
Colony Grill
Charlotte, NC
09.2005 - 09.2006
- Created training manual that dictated all service and operational responsibilities
- Oversee daily operations of dining room, patio and bar
- Complete daily, weekly and monthly inventories for all beverage orders
- Manage staff schedules to ensure coverage based on company needs
- Assist in the hiring and training of new employees to uphold service standards
- Responsible for employee coaching and discipline
- Ensure food and labor costs stay within budget
- Complete payroll duties on weekly basis
- Responsible for opening and closing duties as well as: employee cash outs and balancing daily sales registers.
Assistant Food and Beverage Manager
Quail Hollow Club
Charlotte, NC
04.2002 - 09.2005
- Oversee daily operations of three dining rooms
- Direct banquet functions for up to 500 people
- Plan and supervise offsite catering events for up to 200 people
- Complete daily, weekly and monthly inventories for food and beverage orders
- Assist in the hiring and training of new employees to uphold service and sales standards
- Manage staff schedules to ensure appropriate coverage based on club needs
- Lead daily motivational shift meetings to prepare service staff for upcoming functions
- Responsible for employee coaching and discipline
- Investigate and respond to both employee and member concerns
- Plan weekly and quarterly menus for the dining rooms
- Ensure food and beverage costs stay within budget allotments for dining room and cabana club
- Assist in kitchen and necessary completing line chef and short order duties.
Education
Aerospace Science & Business Administration -
Middle Tennessee State University
09.2023
Business Administration -
Central Piedmont Community College
12.2005
Skills
- Sales Reporting
- New Hire Onboarding
- Strategic Planning
- Brand Marketing
- Bid Request Management
- Customer Billing
- Customer Trend Analysis
- New Business Development
- Brand Development
- Account Management
- Business Needs Assessment
- Sales Targeting
- Market Trend Analysis
- Contract Management
- Customer Service
- Marketing Strategy Development
- Competitor Analysis
- Operations Management
- Software Feature Demonstrations
- Brand Development and Marketing
- Detail-Oriented
- Sales Tracking
- Employee Retention
- Business Analytics
- Inventory Management
- Customer Complaint Resolution
- Google Adwords
- Solution Selling
- Market and Competitive Analysis
- Data Confidentiality
- Data Analytics
- Brand-Building Strategies
- Direct Sales
- Cross-Channel Marketing
- Promotional Sales Events
Qualifications Summary
- Decades of successful management experience with proven success in nearly all business areas.
- Experience and achievement in E-Commerce platforms, business management, inventory control, staff supervision and training, management reports, and operational policies and procedures.
- Able to easily establish and maintain business and customer relationships utilizing strong customer service skills.
- Strengths include excellent organizational and time management, leadership, interpersonal and problem solving skills.
- IT proficient (MS365, Mac, Windows, Shopify, Google Analytics, as well as various ERP systems.)
Timeline
Director of E-Commerce
SHEEX, Inc.
01.2017 - Current
Front Desk/Dispatcher
Corporate Flight Management
06.2008 - Current
Server
Maple Street Grill
02.2007 - 05.2008
Assistant Restaurant Manager
Colony Grill
09.2005 - 09.2006
Event Manager
The Catering Place
04.2002 - 12.2006
Assistant Food and Beverage Manager
Quail Hollow Club
04.2002 - 09.2005
Aerospace Science & Business Administration -
Middle Tennessee State University
Business Administration -
Central Piedmont Community College
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