William Ratliff
Columbus
Summary
Results-driven business leader prepared for role with robust history of steering companies toward success and fostering culture of excellence. Known for collaborative leadership approach that aligns teams with organizational objectives and drives performance. Adept at navigating complex challenges, fostering innovation, and ensuring adaptability to evolving market conditions, with focus on strategic planning and operational excellence.
Overview
22
22
years of professional experience
Work History
CEO (Owner)
Right Way Heating and Cooling
06.2009 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Fostered strong relationships with industry partners to expand business opportunities.
- Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
- Streamlined business processes, resulting in increased operational efficiency across all departments.
- Developed a high-performance executive team for improved productivity and efficiency.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Secured financing for critical projects through negotiation of favorable loan terms with financial institutions or investors.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Drove profitability with thorough financial analysis and strategic decision making.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Optimized supply chain operations for reduced costs and increased efficiency.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Achieved remarkable year-over-year revenue growth through strategic product diversification and market analysis.
Field Supervisor
Columbus Worthington Air
01.2007 - 01.2009
- Monitored employee performance for compliance with regulations and policies.
- Supervised field operations teams to complete projects within established timelines.
- Maintained accurate records of field activities, ensuring proper documentation was available for internal reviews and audits.
- Resolved customer complaints to maintain satisfaction and loyalty.
- Upheld company standards by enforcing strict adherence to policies and procedures during all field activities.
- Presented weekly and monthly performance reports to demonstrate team progress.
- Met with customers to resolve issues and build productive relationships.
Territory Manager - Sales and Service
Virginia Air Heating And Cooling
03.2005 - 07.2007
- Managed a diverse portfolio of accounts across multiple industries, demonstrating adaptability in tailoring sales approaches to meet unique client requirements.
- Developed comprehensive account plans for high-priority clients, leading to improved retention rates and long-term partnerships.
- Implemented creative solutions for addressing customer concerns, ultimately increasing overall satisfaction ratings.
- Provided timely feedback to product development teams regarding customer needs and preferences, driving continuous improvement efforts across the organization.
Territory Manager/National Trainer
Webb Distribution
08.2003 - 02.2005
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Expanded territory coverage by strategically identifying and targeting high-potential accounts.
- Delivered customized solutions tailored to individual client needs, increasing overall customer satisfaction levels significantly.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Trained and mentored sales representatives in sales techniques and strategies.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
- Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
- Attended trade shows and industry events to promote company products and services.
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
Education
Licensure
Masters of HVAC
Columbus, OH05-2009
Universal Certification (HVAC)
University of Kentucky
Lexington, KY08-1998
High School Diploma -
Sheldon Clark High School
185 Blacklog Rd, Inez, KY06-1998
Skills
- Effective decision making
- Customer relations
- Field operations
- Sales presentations
- Industry networking
- Operational excellence
- Small business operations
- Schedule coordination
- Competitor analysis
- Direct sales
- Virtual training
- Customer focus
- Relationship building
- Operations planning
- Territory expansion
- Brand-building strategies
- Train-the-trainer
- Strategic visioning
- Verbal and written communication
- Task delegation
- Time management
- Goal setting and achievement
- Curriculum development
- Crisis management
- Client service
- Project monitoring
- Multitasking and organization
- Strategic account development
- Training delivery
- Business management
- Quality control
- Team collaboration and leadership
- Sales quota management
- Coaching techniques
- Financial acumen
- Project estimating
- Schedule development
- Goals and performance
- Lead generation
- Technical training
- Corporate governance
- Marketing
- Site preparation
- Team building
- Sales targeting
- Soft skills training
- Executive presence
- Team oversight
- Site management
- Business development and planning
- Networking events
- Adult learning principles
- Talent development
- Subcontractor management
- Staff hiring
- Warehouse management
- B to B sales
- Learning management systems
- Digital transformation
- Business launch
- Logistics management
- Customer relationship management
- Rapport and relationship building
- Needs assessment
- Business marketing
- Progress reporting
- Sales processes
- Staff training
Timeline
CEO (Owner)
Right Way Heating and Cooling
06.2009 - Current
Field Supervisor
Columbus Worthington Air
01.2007 - 01.2009
Territory Manager - Sales and Service
Virginia Air Heating And Cooling
03.2005 - 07.2007
Territory Manager/National Trainer
Webb Distribution
08.2003 - 02.2005
Licensure
Masters of HVAC
Universal Certification (HVAC)
University of Kentucky
High School Diploma -
Sheldon Clark High School
Similar Profiles
John BertschJohn Bertsch
Comfort Advisor at J.A. Bertsch Heating and CoolingComfort Advisor at J.A. Bertsch Heating and Cooling
Cooper ShaneCooper Shane
HVAC Assistant at Ricca Heating and CoolingHVAC Assistant at Ricca Heating and Cooling
Ellie StoneEllie Stone
Secretarie's Assistant at Hatfield Express Heating and CoolingSecretarie's Assistant at Hatfield Express Heating and Cooling
José JimenézJosé Jimenéz
HVAC Technician at Sam's Heating and CoolingHVAC Technician at Sam's Heating and Cooling
Shannon ShumakerShannon Shumaker
Medical Receptionist at Pediatric Associates, Inc.Medical Receptionist at Pediatric Associates, Inc.