Summary
Overview
Work History
Education
Skills
Training
Timeline
Generic

William Renfro

Monroe,NC

Summary

Dynamic Regional Sales Manager with a proven track record at Aruza Pest Control, excelling in sales strategy and team building. Achieved a 20% increase in performance goals while expanding the team from 2 to 15 members. Skilled in budget forecasting and conflict resolution, driving significant revenue growth and operational efficiency. Highly motivated Regional Sales Manager with exceptional analysis and leadership skills. Known for success in client retention and sales goals achievement. Offering 25 years of sales experience. Sales management professional with over 25 years in business, finance and management roles. Demonstrating passion for building relationships, cultivating partnerships and growing businesses. Outstanding record of achievement for sales revenues, market penetration and territory growth.

Overview

25
25
years of professional experience

Work History

Regional Sales Manager

Aruza Pest Control
Charlotte, NC
01.2020 - Current
  • Established OSP program at Aruza Pest Control, overseeing all hiring and training processes.
  • Collaborated with President of Operations to forecast budgets and set sales team objectives.
  • Expanded OSP team from 2 to 15 members within three years.
  • Doubled performance goals in first two years, exceeding last year's target by 20 percent.
  • Conducted extensive travel and ride-alongs to accelerate team onboarding and development.
  • Developed teams across three states to enhance operational coverage.
  • Collaborated closely with other departments on cross-functional projects.
  • Assisted in developing long-term strategic objectives for the organization's overall success.
  • Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
  • Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
  • Negotiated contracts with vendors, suppliers, distributors and other businesses.
  • Developed and implemented sales strategies to maximize revenue growth.
  • Resolved customer complaints quickly by providing satisfactory solutions or refunds.
  • Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
  • Conducted market research to identify new business opportunities.
  • Implemented effective pricing strategies that increased profits while maintaining customer loyalty.

District Manager

Aruza Pest Control
01.2020 - Current
  • Managed Raleigh, Charleston, and Orlando offices, had to replace and train two managers and run a branch for 6-8 months through D2D season and get Managers in Raleigh and Greensboro up to speed.
  • Monitored local market conditions to determine competitive trends and adjust strategies accordingly.
  • Organized promotional events in order to drive sales volume in the district's stores.
  • Developed and implemented district-wide sales strategies to increase revenue and market share.
  • Identified opportunities for process improvement across multiple locations within the district.
  • Collaborated with other departments such as marketing, human resources, finance, to achieve goals set by upper management.
  • Analyzed financial data for each store in the district to identify areas of improvement or growth potentials.
  • Developed strategic plans for increasing sales, reducing costs, improving operations efficiency.

Branch Manager

Aruza Pest Control
10.2019 - 01.2020
  • Coordinated all retail sales and promotions in the pest control retail setting.
  • Facilitated training and recruiting of sales and service staff to increase sales.
  • Oversaw stocking merchandise as well as inventory control.
  • Completed open and closure store procedures on rotation basis.
  • Performed weekly field evaluations and coached staff accordingly.
  • Managed inventory which included various chemicals, managed fleet of company vehicles as well as overall inventory control of branch location.

Manager in Training

Orkin Corp.
11.2015 - 02.2017
  • Instrumental in driving and maximizing increased sales and profitability of the retail branch.
  • Supervised in recruiting and training of sales and service staff.
  • Facilitates management of all aspects of the day to day operations.
  • Developed and fostered customer relationships to maximize satisfaction and encourage increased repeat business.

Branch Manager

Terminix
01.2009 - 01.2015
  • Coordinated all retail sales and promotions in the pest control retail setting.
  • Facilitated training and recruiting of sales and service staff to increase sales.
  • Oversaw stocking merchandise as well as inventory control.
  • Completed open and closure store procedures on rotation basis.
  • Performed weekly field evaluations and coached staff accordingly.
  • Managed inventory which included various chemicals, managed fleet of company vehicles as well as overall inventory control of branch location.

Commercial Account Manager

Orkin Corp.
10.2006 - 01.2009
  • Prospected for sales in designated sales territory, which included, Lincolnton, Pineville, Charlotte, NC and surrounding areas, with the support of the local Orkin service team.
  • Developed a daily schedule of productive activity from creative sources and qualified leads.
  • Responded to and initiated telephone contact with potential customers.
  • Developed community relationships for referral and sales opportunities.
  • Conducted thorough inspections of the potential customer's property.
  • Prepared a proposal specific for the individual customer's need.
  • Presented the sales proposal, explaining the problems identified and the proposed solution.
  • Instrumental in the acquiring and training of new talent.
  • Pivotal in maintaining retail environment which promoted a positive customer experience.
  • Individually trained new associates in order to promote the realization of sales targets.

Branch Supervisor/Sales Manager

Terminix
05.2000 - 10.2006
  • Accountable for all facets of operation of Charlotte, NC branch.
  • Prospected Charlotte, NC and surrounding areas, with the support of the local service team.
  • Directly managed the branch Sales team and branch supervisors.
  • Developed a daily schedule of productive activity from creative sources and qualified leads.
  • Responded to and initiate telephone contact with potential customers.
  • Developed community relationships for referral and sales opportunities.
  • Monitored regulatory compliance, quality control standards and ensuring safety.
  • Conducted thorough inspections of potential customer's property.
  • Prepared custom proposals to address individual customer's needs.
  • Present the sales proposal, explaining the problems identified and the proposed solution.
  • Instrumental in the acquiring and training of new talent.
  • Promoted a positive client experience for both internal and external customers.
  • Provided individualized training to new associates in order to promote increase of sales targets.

Education

High School Graduate -

Camden Military Academy
Camden, SC
01.1993

Skills

  • Sales strategy
  • Team building
  • Employee training
  • Market research
  • Budget forecasting
  • Contract negotiation
  • Customer service
  • Operational management
  • Performance analysis
  • Inventory control
  • Conflict resolution
  • Upselling and cross selling

Training

  • US Marines, 01/01/94 - 01/01/98
  • US Marines Reserves, 01/01/98 - 01/01/01
  • OQST-Termite Sales, 01/01/16
  • Termite Control Certification, 01/01/15
  • Food Safety and Satisfaction Course, 01/01/15
  • Termite Biology and Control, 01/01/16

Timeline

Regional Sales Manager

Aruza Pest Control
01.2020 - Current

District Manager

Aruza Pest Control
01.2020 - Current

Branch Manager

Aruza Pest Control
10.2019 - 01.2020

Manager in Training

Orkin Corp.
11.2015 - 02.2017

Branch Manager

Terminix
01.2009 - 01.2015

Commercial Account Manager

Orkin Corp.
10.2006 - 01.2009

Branch Supervisor/Sales Manager

Terminix
05.2000 - 10.2006

High School Graduate -

Camden Military Academy

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