William Reynolds Broker

Primary advisor, spokesperson, and tactical right-hand for the executive team (Founder, CEO, COO & CTO), spearheading the successful execution of mission-critical strategic initiatives across the organization.

• Led international business expansion and market selection strategy directing efforts to incorporate company in Ireland to expand global footprint and reduce time-to-market by 50% for non-US clients post completion of a comprehensive target market analysis.
• Devised a three-year implementation and expansion strategy to optimize global operations footprint and sales in over 20 countries servicing major eDiscovery markets across six continents.
• Drove Environment Standards Program for all managed services clients, yielding $140K in add-on revenue in first six months while fostering a globally consistent environment make-up to reduce technical and operational debt enterprise wide.
• Conducted customer segmentation analysis Increasing overall profit margin by 25% in first 12 months, annual recurring revenue (ARR) by 124% (while only increasing payroll by 15% in the same period) by pivoting from hardware sales to technology consulting and platform managed services focus.
• Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
• Designed and implemented marketing and target outreach campaign to rapidly shift brand perception industrywide, increasing website traffic by 32% and LinkedIn engagement rate to 22% in under 60 days.
• Formed three-tier governance framework to drive cross-departmental communication and enhance overall ownership and accountability from top down and deliverable deadline compliance.
• Improved operational efficiency by 35% by restructuring technology organization by function and creating formal PMO, Architecture Review Board, Executive Advisory Board, and project/portfolio governance framework.
• Standardized legal contract formulation process for client NDA, MSA, and SOW, resulting in minimizing process cycle time by 25% and eliminated costly legal and financial oversights by 10% within six months.
• Built cross-functional sales and delivery teams aligned with diverse industries such as Law Firms, Service Providers, and Corporations, resulting in increased customer satisfaction and cross-departmental synergies.

Drove multi-year resource and growth planning, policy, and process architecture execution, thought leadership evangelization, and organizational alignment to ensure the realization of the company’s vision.

• Exercised leadership capabilities by successfully motivating and inspiring others.
• Reconstructed organizational design through the establishment of cross-functional LOBs focused on specific client verticals along with implementation of department and employee scorecards to track real-time KPI progress.
• Developed charter and governance structure for a formal Architecture Review board to standardize technology ever greening, application and platform portfolio management and best practices.
• Orchestrated end-to-end process redesign and documentation for technology, sales, and delivery departments representing people, process, and technology, resulting in formation of a cohesive operating model.

Advanced all aspects of financial analysis, risk assessment, and strategy development for the Americas Region Air Cargo division servicing Canada, the Caribbean Islands, and Central and South America.

• Deconstructed P&L and streamlined financial reporting processes for 15 countries securing improved reporting efficiency in geographically isolated, developing markets.
• Devised 20-year Air Freight Vendor compensation strategy yielding a 30% profitability margin and negotiated advantageous contact terms for UPS trade-lanes in Paraguay.
• Organized, revised, and documented reporting procedures in the Khalix databases for internal onboarding manual for new hires and annual training seminars.
• Used Oracle to calculate profitability, solvency and liquidity of specific companies.

Steered lobbying and advocacy initiatives, grassroots mobilization, constituent education campaigns, issue monitoring, and quantitative/qualitative research to secure advantageous legislation.

• Developed and promoted corporate brand, images and identity to media and public.
• Secured passage of comprehensive legislation that modernized and expanded scope of practice for over 2,500 physical therapy professionals in the 2015 Georgia General Assembly session as the state’s youngest professional lobbyist.
• Managed a $210,000 legislative education and outreach campaign targeting seven states and Washington, DC, resulting in constructive local ordinance legislation for the Brick Industry Association.
• Doubled firm’s scope of work with existing clients, expanded client portfolio by 35%, and reduced operational expenditures by 60% in less than two years.
• Operated as primary POC for public relations activities and communications generating 400+ pieces of organic content (press releases, editorials, policy briefings, thought leadership articles, etc.) for government agencies, NPOs, MNCs, and small business interest groups.