William Ryan

• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
• Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
• Mentored junior staff members for skill development and career progression within the organization.
• Implemented and developed operational standards, policies and procedures.
• Achieved operational excellence by streamlining processes and implementing best practices.
• Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
• Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
• Balanced competing priorities efficiently while maintaining focus on critical tasks requiring immediate attention.
• Implemented innovative solutions to overcome challenges, leading to enhanced productivity levels.
• Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.

• Oversaw T-Mobile Paid Search, managing performance strategy, implementation and multi-million-dollar investment for all programs.
• Managed the Paid Search audience strategy and implementation, both internally and externally across the search engines, GA and AAM.
• Collaborated with cross-functional teams to maintain audiences, tags, tracking, campaign goals, best practices, etc.
• Balanced varying campaign tactics with hyper tailored messaging, promoting compelling plans and offers, and ideating new custom landing pages.
• Put automation in place to identify errors, issues & opportunities.
• Effectively managed all projects from start to finish while pulling in necessary resources and maximizing resource efficiencies and output.

• Oversaw Sprint Paid Search, managing strategy, implementation and multi-million-dollar investment for base customers and prospecting.
• Collaborated directly with internal teams across disciplines to reach campaign goals, share optimizations, update custom landing pages, etc.
• Coordinated landing page testing for Paid Search using sales performance data to test new user experiences and lift the page conversion rate.
• Key contributor to winning and the submission writer of the “2019 in-house SEM team of the year” award from Search Engine Land.

• Lead Global Programmatic Search Team on high profile accounts within North America, the Caribbean and Latin America.
• Coordinated implementation, management, and execution of global SEM efforts across multiple agency teams.
• Managed the relationship between vendors and clients to ensure hyper tailored strategies, including automation, bid strategies, audience
targeting, new Beta tests, and industry updates.