Open To Work
William Thompson
Digital Marketing
Denver,CO
Work Preference
Summary
Results-driven Digital Marketing Manager with over 9 years of experience in integrated marketing, search engine optimization, and Pay-Per-Click management. Led website initiatives and data-driven SEO programs that secured first-page local rankings for 100+ locations within four months. Managed $20K+ monthly Google Ads budgets and directed cross-functional projects to enhance traffic, engagement, and conversions.
Overview
1
1
Language
16
16
years of professional experience
Work History
DIGITAL MARKETING MANAGER
Benjamin F. Edwards
St. Louis
03.2021 - 09.2026
- Manage website strategy, SEO, analytics, content optimization, and lead generation, using keyword research and performance data to guide continuous improvements that increased organic leads by 50% in 2 years.
- Lead local SEO strategy and Yext implementation for 100+ branch locations, centralizing and syndicating business data across Google Business Profiles, Bing, Yelp, Waze, and 200+ directories, helping achieve first-page local organic rankings within four months while reducing manual effort and operating costs.
- Lead the corporate website redesign as Product Owner, directing user research, evaluating vendors, and implementing the new site on WordPress to deliver a modern, user-friendly platform that supported broader brand goals.
- Built in-house video production capability, establishing scalable workflows for planning, recording, editing, motion graphics, and publishing with Adobe Premiere Pro and Creative Cloud to enhance content quality and efficiency.
- Directed video production for integrated marketing campaigns, recruiting, internal communications, and customer-facing content to ensure consistent brand messaging and timely delivery across all platforms.
SENIOR BUSINESS DEVELOPMENT ENGINEER
Cox Automotive
Overland Park
01.2017 - 01.2020
- Supported sales teams through SEO, paid media, and lead-generation initiatives, conducting keyword research, managing Google Ads campaigns, and optimizing digital channels, resulting in 50% increase in client ad ROI in 8 weeks and 47% increase in traffic in 12 weeks.
- Built and maintained WordPress-based OEM pricing and product reference platform for sales teams nationwide, centralizing access to current product and pricing information, reducing research time significantly.
- Developed solution strategies supporting dealership and fleet sales opportunities across complex automotive technology needs.
- Collaborated with sales teams to translate client requirements into technical proposals and implementation plans.
- Led discovery sessions to uncover business pain points and align products with operational goals.
DIGITAL STRATEGIST / ACCOUNT MANAGER
Cox Automotive, Dealer.com
Overland Park
01.2016 - 01.2017
- Developed and executed SEO, SEM, content, and conversion optimization strategies for automotive dealer clients, leveraging keyword research and market analysis to drive website traffic and generate qualified leads.
- Managed client relationships and digital strategy, aligning business goals with campaign performance to provide actionable recommendations that enhanced marketing efforts.
- Led monthly performance reviews and website audits, utilizing Google Analytics and Google Search Console to present results, pinpoint opportunities, and suggest strategies for ongoing improvement.
WEB PRESENCE MANAGER
Cox Automotive, VinSolutions
Overland Park
01.2015 - 01.2016
- Managed digital presence across SEO, SEM, content marketing, social media, and reputation management, leveraging Google Analytics, Google Ads, and Hootsuite to enhance website visibility and engagement.
- Developed and executed SEO and content strategies through keyword research, site optimization, performance analysis, and competitive insights, resulting in first-page Google rankings for targeted, market-specific keywords.
- Directed daily operations for dealership software support, ensuring consistent service delivery and issue resolution.
- Led cross-functional collaboration to resolve customer escalations and improve case handling workflows.
- Coached team members on CRM tools, product knowledge, and support procedures.
MARKETING MANAGER & STRATEGIST
Power Admin
Olathe
01.2012 - 01.2015
- Developed and led integrated marketing strategy, creating digital campaigns, brand assets, website experiences, email marketing, social media, and print collateral that increased brand awareness and generated leads.
- Managed and optimized a $20K+ monthly Google Ads budget, using keyword, conversion, and campaign performance data to improve ROI, increase conversions, and reduce customer acquisition costs.
- Executed integrated campaigns across paid search, email, social media, and web, coordinating cross-team initiatives to achieve lead-generation objectives and meet quarterly growth goals.
- Analyzed campaign performance using Google Analytics and Data Studio, translating KPIs and attribution data into actionable recommendations for campaign optimization and marketing investment.
SEO MANAGER
Cox Automotive, VinSolutions
Overland Park
01.2011 - 01.2012
- Managed SEO strategy and optimization for 500+ automotive dealer websites, enhancing organic search performance and digital visibility for a portfolio exceeding $1M in annual revenue.
- Led and mentored SEO team, providing strategic direction and quality oversight to ensure timely and accurate project delivery.
- Recognized as Employee of the Year for exceptional creativity in marketing initiatives.
Education
Bachelor of Arts - Design & Visual Communications
Missouri State University
Springfield, MOSkills
- Digital Marketing Management & Strategy
- Adobe Creative Suite: Photoshop, Premiere, After Effects, Audition, InDesign, Lightroom
- Web Design & Web Management
- Email Marketing (HubSpot, Marketo, Stripo, Beefree)
- WordPress & HTML
- SEO & Technical SEO
- AI & Automation Tools: ChatGPT, Topaz Photo AI, Topaz Video AI
- Analytics & Reporting: Google Analytics, Search Console, UberSuggest
- Video & Audio Production
- B2B & B2C Marketing
- Conversion Rate Optimization (CRO)
- Keyword Research & Market Analysis
- Problem-Solving & Troubleshooting
- SEM / Google Ads Optimization
Personal Information
Title: Digital Marketing Manager
Languages
English
Native or Bilingual
Timeline
DIGITAL MARKETING MANAGER
Benjamin F. Edwards
03.2021 - 09.2026
SENIOR BUSINESS DEVELOPMENT ENGINEER
Cox Automotive
01.2017 - 01.2020
DIGITAL STRATEGIST / ACCOUNT MANAGER
Cox Automotive, Dealer.com
01.2016 - 01.2017
WEB PRESENCE MANAGER
Cox Automotive, VinSolutions
01.2015 - 01.2016
MARKETING MANAGER & STRATEGIST
Power Admin
01.2012 - 01.2015
SEO MANAGER
Cox Automotive, VinSolutions
01.2011 - 01.2012
Bachelor of Arts - Design & Visual Communications
Missouri State University