William Sanford
Summary
Dynamic Commercial Manager with a proven track record at Orielly Auto Parts, adept in customer relationship management and strategic marketing. Excelled in enhancing client satisfaction and expanding market presence by negotiation skills and a keen understanding of pricing strategy. Achieved consistent sales growth, demonstrating exceptional team training abilities and a commitment to excellence.
Overview
8
8
years of professional experience
Work History
Commercial Manager
Orielly Auto Parts
11.2024 - Current
- Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Monitored competitor activity, utilizing insights to inform strategic planning and decision-making processes.
- Enhanced product offerings by conducting market research and identifying emerging trends within the industry.
- Built relationships with clients to establish new contracts.
- Streamlined internal processes by identifying areas for improvement and implementing changes to increase efficiency.
Outside Sales Representative
Serra Toyota Birmingham
01.2022 - 11.2025
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Exceeded monthly sales targets and quotas consistently.
- Managed a large client base, consistently exceeding sales targets and contributing to overall team success.
- Developed and implemented successful sales strategies to increase revenue in assigned territories.
- Conducted regular follow-ups with existing customers to maintain satisfaction levels and identify upsell opportunities.
Salesperson
Hendrick Automotive Group
03.2018 - 10.2020
- Worked to build relationships with customers and built potential for additional sales.
- Developed relationships with clients for increased loyalty and repeat business.
- Boosted sales by consistently engaging with customers and addressing their needs effectively.
- Collaborated with team members to reach collective sales goals, fostering a supportive work environment.
- Engaged customers in social conversations to create pleasant and easy shopping experience.
Education
High School Diploma -
Locust Fork High School
Locust Fork 03-2009
Skills
- Team Training
- Customer relationship management
- Contract terms negotiation
- New business opportunities
- Pricing strategy
- Strategic marketing
- Contract negotiation
- Sales strategy
- Product costing
Timeline
Commercial Manager
Orielly Auto Parts
11.2024 - Current
Outside Sales Representative
Serra Toyota Birmingham
01.2022 - 11.2025
Salesperson
Hendrick Automotive Group
03.2018 - 10.2020
High School Diploma -
Locust Fork High School
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