Summary
Overview
Work History
Education
Timeline
Generic

William Schaffer

Woburn,MA

Summary

Disciplined sales professional skilled at simplifying complex solutions to communicate effectively to clients.


Conversation style is organic and disarming, using humor to gain trust and respect.


Confident, with the ability to cut through the noise and be eye to eye with the customer.


Top performing SDR for four years with closer qualities seeking a closing sales role.

Overview

10
10
years of professional experience

Work History

Business Development Representative

Pentera
12.2022 - Current
  • Pentera is a cybersecurity unicorn in the automated security testing space.
  • On North American team of 8 leveraging phone, email, and LinkedIn to book mid-market and enterprise meetings.
  • #1 most meetings booked in 2023 (167)
  • #1 most meetings held in 2023 (140)
  • 100-200 cold calls a day
  • Hit or exceeded quota 3/4 quarters in 2023
  • 90% to quota Q1 2024 (200%+ of outbound quota achieved)


Senior Solutions Associate

Wistia
03.2022 - 11.2022
  • Wistia is a video marketing platform designed to help marketers improve ROI from their video content.
  • Promoted to Senior SDR for exceeding SDR quota.
  • Team record for most call connects and conversions via phone.

Solutions Associate

Wistia
04.2021 - 03.2022
  • Prospected 13+ company accounts / day.
  • 20-50 cold calls / day.
  • 40 personalized email sequence starts / day.
  • Ran discovery calls to determine if product was right fit for prospect's needs before setting up demo with AE.
  • Daily use of LinkedIn Sales Navigator, Salesforce, LeadIQ, & Outreach.

Street Outreach Specialist

Block by Block
02.2018 - 04.2021
  • Block by Block is contracted by the Downtown Boston Business Improvement District (BID), an organization comprised of 500 member properties downtown, to keep the heart of Boston safe, clean, and welcoming for increased business.
  • Helped homeless clients access housing, employment, and healthcare through relationship based intervention.
  • Served as intermediary between downtown businesses and homeless population.

Outreach Coordinator

Bridge Over Troubled Waters Inc
03.2017 - 09.2017
  • Oversee Bridge's Street Outreach program and team.
  • Manage data collection, report on annual goals and grant requirements.
  • Collaborate with service providers in Boston to better serve homeless population.

Outreach Worker

Bridge Over Troubled Waters
10.2015 - 03.2017
  • Performed groundwork of Bridge Over Troubled Waters by meeting homeless youth and young adults on the street in Boston to create relationships, assess needs, and refer to support services including survival aid, drug and mental health treatment, counseling, and transitional living programs.

Media Sales Representative

Patch.com
07.2014 - 03.2015
  • Promoted in September from sales support to team responsible for generating new business and maintaining personal client relationships.
  • Performed all components of sales cycle, from proposal structuring to implementing digital marketing solutions for customers nationwide.
  • 75 calls / day

Education

Bachelor of Arts - English and Philosophy

Suffolk University
2014

Timeline

Business Development Representative

Pentera
12.2022 - Current

Senior Solutions Associate

Wistia
03.2022 - 11.2022

Solutions Associate

Wistia
04.2021 - 03.2022

Street Outreach Specialist

Block by Block
02.2018 - 04.2021

Outreach Coordinator

Bridge Over Troubled Waters Inc
03.2017 - 09.2017

Outreach Worker

Bridge Over Troubled Waters
10.2015 - 03.2017

Media Sales Representative

Patch.com
07.2014 - 03.2015

Bachelor of Arts - English and Philosophy

Suffolk University

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William Schaffer