William Shin
Southlake
Summary
Dynamic leader with a proven track record at Expecura Corporation, driving revenue growth from $260K to $3.4M. Expert in strategic operations management and cross-functional team development, I excel in optimizing supply chains and enhancing customer experience. Committed to fostering high-performance cultures and achieving operational excellence through data-driven decision-making.
Overview
17
17
years of professional experience
Work History
Founder & Chief Executive Officer
Expecura Corporation
Southlake
01.2010 - 01.2024
- Founded and scaled a successful e-commerce enterprise across Amazon, eBay, Walmart, and Etsy, growing revenue from $260K to $3.4M annually.
- Directed all operational functions including logistics, customer experience, finance, and strategic growth initiatives.
- Built and led a high-performing team of 14+ employees and contractors, fostering a performance-driven culture.
- Negotiated supplier contracts to reduce costs and improve product availability, boosting gross margins.
- Analyzed business performance using QuickBooks and Excel, implementing cost-saving initiatives and increasing operational efficiency.
- Created brand-aligned visual assets and marketing content using Adobe Photoshop and Illustrator to enhance digital storefronts.
- Oversaw budgeting and financial planning for sustainable company operations.
- Mentored team members to foster skills and promote professional development.
- Established partnerships with key stakeholders to expand service offerings.
- Led recruitment efforts to build a diverse and talented workforce at Expecura Corporation.
- Recruited, hired and trained staff members to ensure that operational goals were met.
- Managed day-to-day activities across multiple departments within the organization.
- Created and managed the company's financial budgeting, forecasting, and reporting systems.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
- Conducted regular reviews of existing processes to identify areas of improvement.
- Monitored performance metrics to ensure quality standards were maintained.
- Conferred with staff, board members and officials to coordinate activities, resolve problems and discuss issues.
- Oversaw the development and maintenance of the company website and e-commerce platforms.
- Developed and executed strategies for scaling the business domestically and internationally.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
- Drove revenue by cultivating successful client relations.
- Negotiated and approved contracts between company and distributors, suppliers and other external entities.
- Checked financial reports to confirm financial soundness and good operating margin.
- Cultivated strong relationships with business partners by providing exceptional customer service.
Senior Manager
Maxam Trading
Los Angeles
12.2006 - 05.2010
- Managed day-to-day operations of a high-volume wholesale retail location in the LA Fashion District.
- Led a team in inventory control, customer service, scheduling, and sales floor operations.
- Spearheaded KPI review meetings to monitor embroidery and production metrics, enhancing output quality and efficiency.
- Oversaw payroll, staff recruitment, and onboarding processes to maintain optimal workforce performance.
- Executed store merchandising strategies and handled custom orders with a focus on client satisfaction.
- Oversaw budget management, ensuring efficient use of financial resources across projects.
- Managed a team of 10+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Mentored junior staff in the organization's business processes, customer service standards, and quality assurance protocols.
- Conducted regular performance appraisals for direct reports to provide feedback on their work performance.
- Leadership role in planning annual budgets for each department based on forecasted sales volumes.
- Participated in recruitment initiatives by interviewing potential candidates and selecting suitable hires.
- Developed long-term relationships with key stakeholders including customers, suppliers, regulatory bodies.
- Regularly evaluated customer satisfaction levels by surveying customer base and analyzing results.
- Conducted performance reviews and provided feedback to direct reports for career development.
- Managed crisis situations, implementing contingency plans to minimize impact on operations.
Education
Bachelor of Science - Business Administration
University of California
Riverside01.2006
Skills
- Strategic Operations Management
- Multi-Channel E-commerce Leadership
- Supply Chain Optimization
- Cross-Functional Team Development
- Contract & Vendor Negotiation
- Performance Metrics & Data Analytics
- Process & Workflow Improvement
- Customer Experience Strategy
- E-commerce strategy
- Team leadership
- Performance metrics
Timeline
Founder & Chief Executive Officer
Expecura Corporation
01.2010 - 01.2024
Senior Manager
Maxam Trading
12.2006 - 05.2010
Bachelor of Science - Business Administration
University of California
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