William Short
Boise,ID
Summary
Results-oriented recruitment and distribution manager with extensive experience, achieving substantial sales growth and refining distribution strategies. Expertise in performance tracking and employee training enhances team collaboration and strengthens client relationships, leading to notable market expansion and improved operational efficiency.
Overview
30
30
years of professional experience
Work History
Recruitment and Distribution Manager
Psagot
Boise, Idaho
04.2025 - Current
- Hired new distributor network across U.S. to expand market reach.
- Supported U.S. distributors in driving sales growth within commercial playground sector.
- Developed comprehensive training programs for new distribution team members.
- Collaborated with suppliers to optimize distribution strategies and operational practices.
- Reported monthly and annual sales, P&L, and staff efficiency metrics to senior leadership.
- Tracked performance metrics, identifying areas for improvement in delivery rates and costs.
- Resolved customer disputes and complaints regarding order fulfillment and returns processing.
Director of North America
Corkeen by Amorim
10.2023 - 02.2025
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Expanded into new markets, conducting thorough market analysis and establishing key local partnerships.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
National Sales Manager
Play Now Playgrounds
04.2017 - 10.2023
- Kept up-to-date on regulatory changes affecting business operations
- Reconciled daily sales, prepared bank deposits and assessed financial transaction reports
- Established favorable relationships with vendors and contractors, facilitating contract negotiation and development of marketing and sales strategies
- Developed estimates for installation services based on in-depth knowledge of labor and material expenses
- Took care of escalated customer concerns to increase satisfaction
- Determined pricing for products or services based on costs and competition
- Set pricing structures according to market analytics and emerging trends
- Interviewed, trained and supervised employees
Design / Sales
Child's Play, Inc
11.2009 - 09.2014
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory
- Increased sales volume 40%-50% every year by adding new accounts in my Texas/Oklahoma territory
- Selected the correct products based on customer needs, product specifications and applicable regulations
- Created strategic brand building events to expand the current product portfolio
- Prioritized tasks and projects to meet tight deadlines
- Worked directly with customer to design playground equipment to fit their specific needs
- Coordinated with customer for installation of playground equipment and installation
- Project Management for jobs up to $1.5million dollars
Director of Sales
Vision Screenprinting & Graphics
03.2007 - 11.2009
- Contacted new and existing customers to discuss how their needs could be met through specific products and services
- Quoted prices, credit terms and other bid specifications
- Directed and coordinated day to day sales on a part time basis
Owner/Manager
Juice Plus+ Women's Pro Cycling Team
01.2006 - 11.2009
- Managed and directed 8 professional female cyclist
- Coordinated with sponsor and potential sponsors to secure product and budget dollars for each upcoming season
- Booked flights and hotel rooms for a schedule of over 30+ national and international races
- Worked with riders on race tactics and training plans throughout each season
Cyclist
01.2001 - 11.2009
- Competed full-time as a Pro/Am cyclist globally since 1984.
- Achieved consistent race victories while mentoring emerging riders.
- Guided young athletes in developing skills and pursuing cycling careers.
Assistant Product Manager
Fuji Bikes/Advanced Sports, Inc
11.2005 - 12.2006
- Assisted product manager with specifications and design for the 2007 model year
- Managed sponsor accounts and product testing
- This job was a temporary job to assist Fuji Bicycles in building a stronger brand for top level cycling teams
Owner
Playground Installers of Texas
04.1999 - 04.2001
- Supervised crews for the installation of industrialized sized playgrounds at local schools, parks, churches and child care facilities
- Coordinated job site activities, purchased supplies and maintained inventory
- Worked directly sales representative for scheduling of deliveries and installation
Supervisor
Walk in the Park Construction
02.1997 - 04.1999
- On site supervision and coordination of crews for the installation of commercial playgrounds
- Coordinated job site activities, purchased supplies and maintained inventory
Installer
Playground Specialist
03.1996 - 02.1997
- Learned the process of playground installation while working directly with crew members
Education
MBA - Business Management
University of East London
Online05-2026
Skills
- Interpersonal skills
- Project management
- Market analysis
- Sales strategy development
- Performance tracking
- Budget management
- Employee training
- Positive attitude
- Driven and energetic
- People-oriented approach
- Team collaboration
- Market development strategies
- Strategic planning
- Account management
- Training and coaching
- Performance evaluation
- Relationship building
- Sales presentations
- Key account management
Timeline
Recruitment and Distribution Manager
Psagot
04.2025 - Current
Director of North America
Corkeen by Amorim
10.2023 - 02.2025
National Sales Manager
Play Now Playgrounds
04.2017 - 10.2023
Design / Sales
Child's Play, Inc
11.2009 - 09.2014
Director of Sales
Vision Screenprinting & Graphics
03.2007 - 11.2009
Owner/Manager
Juice Plus+ Women's Pro Cycling Team
01.2006 - 11.2009
Assistant Product Manager
Fuji Bikes/Advanced Sports, Inc
11.2005 - 12.2006
Cyclist
01.2001 - 11.2009
Owner
Playground Installers of Texas
04.1999 - 04.2001
Supervisor
Walk in the Park Construction
02.1997 - 04.1999
Installer
Playground Specialist
03.1996 - 02.1997
MBA - Business Management
University of East London