William Silva

• Managed the snowboard and skate shop, sunglass and men's sportswear.
• Ordered products, and ensured proper merchandising and inventory management.
• Trained sales floor associates ensure they become experts and provide a unique customer experience with weekly training on brands like:

Burton, Oakley, Smith, Rossignol, K2, OneWheel, TREK, Shimano, Rapha, and more.

• Resolved customer issues promptly, delivering exceptional service.
• Achieved personal and shop sales goals, driving overall store success.
• Maintained strong alignment with mission of being best retailer in USA.

• Team leader to regional trainer to store leader.
• Opened 8 brand new stores in Southern California.
• Led a successful team of 30 employees for over two years at South Coast Metro, which generated over $2.2 million a year in sales.
• Worked with department heads and associates to identify opportunities and create action plans for training guides.
• Recruited, trained and supervised new employees.
• Trained and supervised staff to maintain high performance standards.

• Managed the day-to-day operations of the store, including customer service, inventory management and staff scheduling.
• Trained and mentored new team members on store procedures and culture.
• Trained and supervised staff on customer service standards.
• Handled complaints from customers by empathetically listening, recording details and offering solutions.

• Assisted in onboarding new hires by preparing orientation materials and facilitating sessions.
• Created, organized, and maintained employee personnel files to keep sensitive data secure.
• Updated employee database with changes in job title, salary information or contact details.

• Collected and documented project requirements.
• Analyzed data to identify trends and develop insights for senior management.
• Collaborated with cross-functional teams to gather project requirements and insights.