William Smith
Red Bank,NJ
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Digital Marketing
Elon University
02.2022 - 05.2022
- Received Google Ad Search Certification, showing advanced understanding of building and optimizing Google search campaigns
- Developed a new website for Gourmet Grove that optimized its on-site SEO. Supplemented this website with a presentation that included suggestions to improve off-site SEO as well.
Global Marketing
Elon University
02.2023 - 05.2023
- Created a hypothetical product and calculated the costs of its manufacturing, location, and shipping.
- Created a “Country Notebook” for this product with my peers. This notebook contained cultural and economic factors that would be considered if our product were to be marketed to different demographics internationally.
- Prepared a presentation of our teams project and presented it in front of a board that consisted of established entrepreneurs as well as CEOs
Marketing Intern
Likey Co.
06.2023 - 08.2023
- Identified market segments for different products such as CHKP and Perfect Bar, used this information to coordinate experiential marketing events.
- Attended meetings with representatives from these companies and created timelines that were within established budgets/ timeframes.
- Organized client location and data using Google Sheets and Microsoft Excel.
Social Media Manager
Ham By The Pound
01.2019 - Current
- Designed and implemented social media strategies to align with the bands goals.
- Developed marketing content two or more times a week promoting live shows, new content, and merchandise releases.
- Utilized Instagram and Facebook to develop ads that targeted relevant audiences to our band.
Assistant Handyman
Executive Maintenance Services
07.2020 - 07.2023
- Collaborated with a diverse staff of various ages.
- Dedicated 30 hours a week to working along with summer class commitments.
- Learned new skills such as: caulking, gutter cleaning, minor carpentry, and painting to a semi- professional level in order to ensure consistent customer satisfaction.
- Invoiced customers and closed transactions.
Education
Bachelor's of Science And Business Administration - Marketing
Elon University
Elon, NC 05.2001 -
Skills
Detail-Oriented
Product Promotion
Brand Promotion
Promotional Events
Market Research Analysis
SEO Strategy and Execution
Google AdWords
Certification
Microsoft Excel- Associate
Timeline
Marketing Intern
Likey Co.
06.2023 - 08.2023
Google Ad Search Certification
04-2023
Global Marketing
Elon University
02.2023 - 05.2023
Microsoft Excel- Associate
10-2022
Digital Marketing
Elon University
02.2022 - 05.2022
Assistant Handyman
Executive Maintenance Services
07.2020 - 07.2023
Social Media Manager
Ham By The Pound
01.2019 - Current
Bachelor's of Science And Business Administration - Marketing
Elon University
05.2001 -