William Sokolowski
Lantana
Summary
Sales leader with extensive experience at Charter Communications, generating over $600M annually in total contract revenue through strategic business development and strong team leadership. Proficient in go-to-market strategies and relationship management, consistently driving partner performance and growth in competitive environments.
Overview
22
22
years of professional experience
Work History
Vice President, Regional MDU Sales
Charter Communications
11.2021 - Current
- Directed sales initiatives across multiple regions, ensuring contract expansion for short- and long-term revenue growth.
- Established vision and strategy to drive market growth, leading collaborative efforts with full accountability for revenue delivery.
- Leveraged customer insights to enhance product offerings and client satisfaction.
- Managed comprehensive pre-sales and sales pipeline processes, including deal qualification and go-to-market strategies.
- Maintained market knowledge through active participation in industry events and conferences.
- Oversaw P&L responsibilities for $3,250,000, reporting directly to GVP.
- Mentored a team of three, fostering professional development and performance excellence.
- Generated $5,000,000 in annual revenue by developing business plans aligned with Marketing, Sales, Pre-Sales, and Delivery.
Sr. Director, Channel Sales
Charter Communications
12.2020 - 11.2021
- Implemented market strategies for Spectrum master agents, strengthening partner results.
- Educated sales partners on competitive differentiation through training webinars and ongoing communication.
- Developed strategic business plans for compliance aligned with overall company direction.
- Led team of nine sales professionals and three managers in channel and partner development.
- Enhanced partner onboarding by coordinating with top master agents and Spectrum sales leadership.
- Received recognition from Supported Technology Service Distributors for exceptional service delivery.
- Collaborated with executives to identify efficiency gaps based on market trends during leadership meetings.
- Executed comprehensive training programs to ensure continuous education of channel partners and internal teams.
Director of Channel Sales
Charter Spectrum
Denver
03.2018 - 12.2020
- Established performance metrics to track progress towards goals with regular updates to executives.
- Implemented CRM systems, enhancing communication and streamlining sales tracking.
- Developed strategic partnerships, elevating channel sales performance.
- Analyzed channel sales data to identify trends and recommended actionable improvements.
- Facilitated stakeholder meetings to review and refine sales strategies.
- Resolved customer issues promptly while maintaining professionalism in all communications.
- Monitored competitor activities, identifying potential threats and opportunities in the market.
Partner Development Manager
Charter Communications
06.2017 - 03.2018
- Managed vendor relationships to guarantee quality service delivery and compliance standards.
- Evaluated performance metrics, identifying areas for enhancing operational efficiency.
- Participated in industry meetings and conferences to remain informed on current trends.
- Reviewed performance reports, including customer satisfaction scores and revenue growth rates, to guide future initiatives.
Senior Channel Sales Manager
Charter Communications
New York
03.2013 - 07.2017
- Achieved revenue growth year-over-year by partnering with agents to establish goals and identify opportunities.
- Developed agent contracts, promotions, and business programs to enhance collaboration.
- Managed client accounts including sales orders, marketing strategies, and installations.
- Generated $250K in new monthly billable revenue, surpassing goals by 109% over two years.
- Cultivated relationships within subagent community to drive revenue across diverse product lines.
- Increased master agent account sales productivity by 52% while managing major clients like WeWork and Conde Nast.
Channel Manager
Cablevision
Jericho
07.2011 - 03.2013
- Managed regional channel sales operations, achieving business development objectives and consistent growth.
- Collaborated with master agents to create annual sales plans and accurate long-term forecasts.
- Led third-party resellers in upselling add-ons and upgrades through effective account management strategies.
- Negotiated agent contracts to ensure optimal performance and compliance across all channels.
- Recruited and developed national master agent TBI, significantly enhancing market reach.
- Acted as primary contact for resellers, streamlining delivery of business services.
- Created training materials to enhance agent performance through regular on-site and online seminars.
Territory Sales Manager
Sprint Nextel
New York, NY
09.2003 - 07.2011
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Tracked changing product lines to effectively meet dynamic market demands.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
Education
Bachelor of Business Administration - Business Management (Honors)
Briarcliffe College
Skills
- Go-to-market strategies
- Business development
- Partner development
- Channel optimization
- Team leadership
- Effective communication
- Problem solving
- Negotiation skills
- Presentations
- Relationship building
- Partnership management
- Data analysis
- CRM proficiency
- Product demonstrations
- Forecasting and budgeting
- Contract negotiation
- Verbal and written communication
- Sales leadership
- Coaching and mentoring
- B2B sales management
- Market analysis and planning
- Product roadmap development
- Commercial sales strategies
- Market entry tactics
- Key metrics analysis
- Lifecycle management
Websites
Accomplishments
Took an underperforming region from last place to first in one year, delivering $535 million in total contract revenue at Charter Communications.
Attained recognition for success with the Making a Difference award and Elite Club at Charter Communications.
Generated 85% YoY increase in regional sales while overseeing territory sales that grew from zero to 90 stores in one year at Sprint Nextel.
Attained recognition for success with the Making a Difference award and Elite Club at Charter Communications.
Generated 85% YoY increase in regional sales while overseeing territory sales that grew from zero to 90 stores in one year at Sprint Nextel.
Timeline
Vice President, Regional MDU Sales
Charter Communications
11.2021 - Current
Sr. Director, Channel Sales
Charter Communications
12.2020 - 11.2021
Director of Channel Sales
Charter Spectrum
03.2018 - 12.2020
Partner Development Manager
Charter Communications
06.2017 - 03.2018
Senior Channel Sales Manager
Charter Communications
03.2013 - 07.2017
Channel Manager
Cablevision
07.2011 - 03.2013
Territory Sales Manager
Sprint Nextel
09.2003 - 07.2011
Bachelor of Business Administration - Business Management (Honors)
Briarcliffe College