William Thompson

• Spearheaded rebuild of corporate website as designated Product Owner, ensuring alignment with organizational goals and modern design standards.
• Took proactive role in researching and identifying optimal solutions for rebuilding all branch webpages on our corporate site, enhancing overall online presence.
• Successfully onboarded external company, leveraging Yext to centralize data points, achieving significant time and cost savings. This streamlined data updates across various platforms, including website, Google Business Profiles, Bing, Yelp, Waze, among others.
• Managed main corporate WordPress website, implementing weekly changes, analytics, and conducting keyword research and analysis for continual optimization.
• Pioneered establishment of in-house video recording studio, researching and acquiring all necessary recording equipment to elevate quality of produced content.
• Define streamlined processes for script creation, recording internal, recruiting, and customer-facing videos, demonstrating versatility in content creation. Developed creative concepts for video projects, resulting in engaging and impactful content.
• Assume pivotal role of Video Director for every shoot, overseeing entire video production process from planning to execution.
• Managed and coordinated post-production video and audio editing, motion graphics design, compositing, and quality assurance reviewing, ensuring polished final product ready for internal distribution on corporate website and publication on platforms such as YouTube, Vimeo, and other social channels.
• Conducted post-project evaluations in order to identify areas of improvement that could be applied to subsequent productions, ultimately leading to more effective video production management process.

• Delivered strategies for Website, Marketing and Sales and created Marketing Plan with $250k budget
• Responsible for all advertising campaigns, trade shows, website conversion optimization, SEO and SEM.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.

• Delivered strategies and support to sales teams, analyzing account data to identify weaknesses in dealers' digital marketing strategies and presenting effective solutions.
• Increased sales by providing in-depth dealer account analysis, identifying product and sales opportunities.
• Developed strategies for new product sales, focusing on advertising, SEO, and other digital products.
• Authored live master reference document for daily updated OEM-specific pricing and product info, enhancing productivity for sales teams nationwide.

• Responsible for delivering website traffic strategies, set goals and benchmarks to meet customer expectations, highlighting key performance indicators in monthly reports.
• Managed accounts, conducted group webinars for monthly performance reviews, and identified marketing opportunities for dealers.
• Developed dealership strategies aligning digital marketing channels with cohesive brand message, providing monthly audits and reports on key performance indicators (KPIs).

• Built trust as the single point of contact for all clients' websites, content, and digital marketing needs, implementing strategies in SEO, SEM, content & social marketing, and reputation management.
• Increased traffic and conversions through comprehensive SEO strategies and content marketing initiatives.
• Brought market-focused keywords to first page of Google, tracking progress through analytics.

• Spearheaded every aspect of marketing strategy for growth and sales, managing digital solutions, print campaigns, branding, and design.
• Expanded ROI of Adwords account with $20K monthly budget through improved conversions, reduced costs, and increased click-through rates.
• Maximized branding and exposure by optimizing social media accounts.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Improved website visibility through development and implementation of SEO strategies.

• Directed small team, delivering products on-time and within budget in fast-paced environment, while supporting gain and retention of $1M+ annual revenue.
• Managed and optimized nearly 1,000 auto dealer websites, contributing significantly to revenue.
• Earned nomination for Creative Marketing Employee of Year.

Chosen as one of 2 students chosen to be offered a position through the Design Department, at CBS - KOLR10 TV in Springfield, MO upon graduation.