William Tod
Holly Springs,USA
Summary
25 years of experience delivering over quota sales performance and leading team revenue growth Goal driven tenacious sales and management professional demonstrating leadership, strong communication and team building skills. I have a proven track record of success in revenue generation, building sales teams and leading individuals in a very competitive selling environment. Experienced in managing all phases of a sales development cycle from prospecting, cold calling, detailed presentations and negotiation to closing and follow up activities. Expert in VAR business including Ownership, Operational, Vendor Management and VP roles. Sales Management/Customer Relationship Building/Vender Management/Long Term Customer Retention Sales Training and Team Leadership/Sales Presentation/Closing and Negotiations Activities Finance and Investment Strategies/Region and Territory Expansion
Experienced with consultative selling techniques and advanced negotiation strategies. Utilizes deep market insights to tailor solutions that meet client needs and drive revenue growth. Track record of building long-term client relationships through effective communication and trust-building.
Knowledgeable [Desired Position]. Demonstrated ability to drive sales growth through strategic planning and client relationship management. Proven track record in leveraging negotiation skills and market analysis to exceed sales targets.
Overview
17
17
years of professional experience
Work History
Senior Sales Specialist
Equinix Digital Services
03.2022 - 05.2025
- The Sales Specialist role was created to engage the Enterprise teams and create sales strategies into the Lines of Business in our largest Enterprise accounts
- I engage with these teams to help them work with business units where Cloud Native App's live and where CSP's and on Premise IT aren't meeting the business needs of the company
- I help companies down the journey of compute at the Edge for hybrid cloud and building highly performing workloads that need low latency Globally
- Currently managed 14 Global Enterprise accounts including Home Depot, Orange and Ally Bank
- 130% of my net new Bookings Quota for Q3
- Added 88 new opportunities to the funnel in 4 months in my new role at Metal
- Started 14 POC's since starting in my new role. These include 4 fortune 500 companies
- Work closes with our Partner Development group adding Cloud native partner companies to our ecosystem
- Presented in 8 Cloud Optimized Workshops in 4 months - these have delivered 100% success rate
- Equinix Metal is a division of Equinix that offers Bare Metal Cloud to its Enterprise Customers globally (~ 10,000+ customers on the Platform today)
Account Executive
Equinix - Enterprise Accounts North Carolina
01.2019 - 03.2022
- Sign Net New Logo's accounts in the Carolina's with Enterprise accounts over $100 million in revenue
- Grew account list from 4 to 13 in 9 months utilizing Partners, Alliances, Customer contacts, local Network, Tech events and cold calling
- Engaged the correct levels and helped drive strategic decisions at large global companies to deploy on the platform with a Global Digital Edge Strategy
- Engaged with the AWS and Azure teams and worked together to close deals
- Achieved 130% for Q1 2020 - equating to $40K MRR for the Quarter
- Added 6 new logos in 2019 - incentivized heavily to add Net New Logos
- Started a Collaboration and Cocktails event with several alliances to draw new companies to meet me
- Created an Interconnection Economics Workshop to help companies understand our value and TCO
- Equinix is the largest and leading Global Data Center Interconnected company in the world
- Cultivated strategic relationships with enterprise clients to enhance customer satisfaction and retention.
- Developed comprehensive account plans aligning client goals with company products and services.
- Led cross-functional teams to deliver customized solutions addressing specific client needs.
Sr. Sales Specialist
Dell Technologies
04.2018 - 02.2019
- Our mission is to help our customers through their digital and cloud transformational journey with platforms that deliver quantifiable business outcomes
- Bridge the gap between Legacy, Virtual and IaaS/PaaS solutions with the Dell portfolio
- As a sales specialist develop relationships with business leaders in 16 Enterprise accounts and create campaigns with their IT executives
- Finished at 130% of first full quarter at Dell
- On Track to finish FY2018 at 150% of goal
- Converted a long-standing HP account to Dell with a SDDC campaign and now have $5.6 million deal on the table
- Engaged with Cloud Service Provider team to create 'as a service' offerings for customers
- Part of internal team to help bridge gap between executives and messaging to customers
- Responsible for all Storage, Hyper Converged and Converged messaging for the Enterprise segment
- The Modern Data Center team at Dell was created in July of 2018 and is made up of Storage, Cloud, Digital Transformation and Hyper Converged specialists
Sr. Manager, Cloud Service Providers
Hitachi Vantara
12.2014 - 04.2018
- Focus CSP accounts are large Telcos, Global System Integrators and Service providers
- Engagement includes Go-to-Market strategies, Technical POC's, cloud workshops and marketing event planning
- Cloud Solutions co-developed are brought into the HDS marketplace with responsibility for educating internal Account Executives on Cloud Services Provider matrix and ongoing development of solutions
- Signed 4 CSP's in first 6 months
- Signed Cognizant and established a $10 million dollar consumption goal
- Worked with 7 Districts and provided Cloud Solutions training to 100 AE's
- Participated on the Forsythe Hosted Solutions Cloud Panel at their 2016 Kickoff
- Managed relationships with 6 CSP's on East Territory of the America's
- Helped redefine the role with Executive Council for 2016
- Facilitated working sessions with CSP's stakeholders to help develop clear Guidance around Methodology for creating cloud solutions
- Planning, Defining, Designing GTM strategies with quantifiable outcomes
- On the Americas Cloud Service Provider team responsible for recruiting, onboarding and co-developing cloud solutions and sell these offerings to Enterprise companies in the Americas
- Led cross-functional teams to develop and implement operational strategies, enhancing overall efficiency.
- Spearheaded initiatives to streamline processes, resulting in significant reductions in operational costs.
VP of Sales - Southeast
BlueAlly
07.2012 - 11.2014
- Responsible for all sales in the Southeast including North Carolina, South Carolina and Georgia
- Responsible for hiring Engineering resources and Account Managers including interviewing, negotiating offers and setting up sales plans
- Ramping up the Southeast sales team to 8 AM's including expansion into Atlanta
- Built Sales Strategies and Strategic direction of the company including internal training, engineering white board skills and the use of customer success stories
- Managed Vendor relations with top partnerships including Brocade, EMC, Extreme, Cisco, Violin, and service delivery partnerships
- Created an Enterprise team to manage 5-10 Enterprise accounts in North Carolina and duplicating the team approach to the other Territories
- Promoted to VP of Sales in July 2013
- Exceeded Sales goal by 22% including adding services and staffing goals for company
- Managed Partners for our Converged and Cloud Solutions offerings
- NDS acquired by BlueAlly
- Spearheaded development and execution of innovative sales strategies to drive revenue growth.
- Cultivated high-performing sales teams through mentoring, training, and performance management initiatives.
- Analyzed market trends and customer feedback to refine product offerings and enhance competitive positioning.
Storage Principal
Netdirect Systems
06.2011 - 01.2013
VP of Sales and Managing Partner
Llc
09.2008 - 06.2011
Education
B.s. - business administration
Old dominion university
Norfolk, virginiaSkills
- AWS
- Azure
- GCP
- Business Development
- NVF
- Cloud Infrastructure
- Cloud Services
- Cloud Storage
- Cold Calling
- Accurate Forecasting
- Customer Relationship Management
- Managed Services
- Managing Funnel
- Iaas
- Partner Management
- Bare Metal as Service
- Paas
- POC
- SFDC
- SAS
- Team Building
- Team Leadership
- Managed Virtual Edge Solutions
- Negotiation expertise
- Sales presentations
- Sales process optimization
- Salesforce proficiency
Timeline
Senior Sales Specialist
Equinix Digital Services
03.2022 - 05.2025
Account Executive
Equinix - Enterprise Accounts North Carolina
01.2019 - 03.2022
Sr. Sales Specialist
Dell Technologies
04.2018 - 02.2019
Sr. Manager, Cloud Service Providers
Hitachi Vantara
12.2014 - 04.2018
VP of Sales - Southeast
BlueAlly
07.2012 - 11.2014
Storage Principal
Netdirect Systems
06.2011 - 01.2013
VP of Sales and Managing Partner
Llc
09.2008 - 06.2011
B.s. - business administration
Old dominion university