William Toler
Summary
Dynamic professional with a proven track record of cultivating impactful relationships with internal leaders, retail partners, and distributors. A transformative leader who has successfully driven significant changes in business processes and technology within the Coca-Cola system. Expertise in change management and team leadership is complemented by strong skills in influencing, budgeting, planning, and communication. Results-oriented with a relentless commitment to exceeding organizational goals and enhancing partner engagement.
Overview
2018
2018
years of professional experience
1
1
Certification
Work History
Senior Program Manager – System of the Future – Spring Mobile Sales & Product Ordering Platform
Coca-Cola Refreshments (CCR), Atlanta, GA
01.2016 - 01.2018
- Supported the training of over 14,000 end user sales leaders in the U.S.A. and Canada on the new Spring Mobile tablet ordering platform as part of the “System of the Future” technology change initiative. Led the team in troubleshooting technology challenges we faced operating in over 20 technology platforms.
Director, CBS
Coca-Cola Customer Business Solutions (CBS) LLC, Atlanta, GA
2010 - 01.2016
- Led and developed 3 unique teams consisting of 31 sales support leaders and 4 direct report Senior Managers.
- ⇒ Managed annual P&L over over $2 million
- Co-led the new Customer Governance Project with 75 Coca-Cola Bottlers, Coca-Cola Company National Sales and 20 national Retail customers.
- ⇒ Aligned the business processes for annual business planning, retail pricing standards, national skus all bottlers would carry and reporting from sales teams back to Bottlers.
- ⇒ Best internal estimate is that this body of work grew Coca-Cola retail sales by over $1 Billion in the first 2 years, grew market share and led to multiple "Supplier of the Year" awards.
- ⇒ Led a pilot program for a new business planning project with Coca-Cola bottlers and Target Stores.
- ⇒ Work led to over $10 million in cost avoidance between customers and Coca-Cola Bottlers driven by mis-aligned pricing and poor trade spend.
- ⇒ Led the creation of a new SalesForce.com driven technology platform to create and communicate annual customer marketing agreements.
Business Process Change Manager
Coca-Cola Customer Business Solutions (CBS) LLC, Atlanta, GA
01.2004 - 01.2010
- Led CBS multi-year strategic discussions with Coca-Cola system leadership on a future state National Customer Trade Program Management program. Included was how to simplify contracts with customers, integrated annual business planning, improved trade spend management and improving in-outlet execution.
- ⇒ Work led to 5 project workstreams that significantly changed technology to be used by bottlers, master data standards and improved price management processes.
Education
Bachelor of Science (BS) - Business Administration and Management
Virginia Commonwealth University
Richmond, VASkills
- Organizational strategy development
- Coaching and guidance
- Organizational change management
- Cross-functional team management
- Strategic executive consulting
- Organizational change facilitation
- Analytical problem-solving
- Workflow optimization
- Sales operations strategy development
- Team project leadership
Certification
- Six Sigma Green Belt
ADDITIONAL RELEVANT EXPERIENCE
- Coca-Cola Enterprises - Key Account Manager - Virginia retail
- The Coca-Cola Company – Director, Aramark National Sales Team
- The Coca-Cola Company - National Sales Executive – Aramark Healthcare
- The Coca-Cola Company - Business Development Manager – Central and Eastern Pennsylvania
- Heublein, Inc – Regional Manager – VA/DC/MD/WV/NC
Technology Skills
- Microsoft Office Professional
- SalesForce.com development
- SAP expense management module
- Spring Mobile technologies
- Google Workspace apps
- Boardwalk Tech solutions
Timeline
Senior Program Manager – System of the Future – Spring Mobile Sales & Product Ordering Platform
Coca-Cola Refreshments (CCR), Atlanta, GA
01.2016 - 01.2018
Business Process Change Manager
Coca-Cola Customer Business Solutions (CBS) LLC, Atlanta, GA
01.2004 - 01.2010
Director, CBS
Coca-Cola Customer Business Solutions (CBS) LLC, Atlanta, GA
2010 - 01.2016
Bachelor of Science (BS) - Business Administration and Management
Virginia Commonwealth University